In this episode, I have the privilege of hosting the outstanding Amy West, Head of US Digital Health & Innovation Strategy at Novo Nordisk. Amy discusses what her company is doing is helping add value to the ecosystem. We talk about pharma chain innovation, consumerism of health care, and merging science with technology to ease the burden on the individual and improve self-management and medication, adherence, compliance, engagement. Amy also shares her insights on patient empowerment, easier health access, creating opportunities to go beyond the traditional biomarker, evolving patient experience, and more. If you are thinking about your customers’ problems or want to make a difference, this podcast is an opportunity for you to learn more and improve outcomes, so please tune in!