Ep#11: Social Media ROI: What is it? How to Calculate it? How to optimise it? Everything You Need to Know About Social Media ROI (The Holy Grail of SMM)

How to determine ROI on social media?

What is social media ROI?

How much does social media cost?

How much does a social media ad cost?

How to find the ROI of your social media post?

How to better social media ROI?

All of these questions are answered in this episode, let’s get to the bottom of this.

Here’s the top outtakes:

As always, cheers to your social media success!

Lauren Papandony of the PhD in Social Media Podcast

#socialmediamarketing #marketing #business #socialmediaROI #socialmediacost #socialmediaprice #socialmediainvestment #socialmediaadvertising #advertising #mediacostsonsocial #socialmediahealthcare 

What can a 100yr-old marketing book teach about 21st century social media marketing? 

I'll tell you what in this episode of the "PhD in Social Media"Podcast. 

There are two clear teachings from that 100-yr-old book: 

1) "scientific advertising" as the author: Claude C Hopkins of the book of the same name explains it, which is a practice of testing and experimenting with all your advertising so as to know down to the cent, what works, and what does not. 

2) And secondly, the fact that with every dollar put towards poor performing ads, you're adding to the cost of your results. It's not only enough to have a good performing ad, a good advertiser must also eradicate those poorer performing ads because wasted dollars there could be better spent on our better performing ads. 

This episode is all about: 

social media marketing

paid advertising on social media / social media advertising

how to optimise your Facebook ads, Instagram ads, LinkedIn Ads, Google Adwrods and more! 

Enjoy listening and as always cheers to your social media marketing success! 

Lauren Papandony

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This podcast is sponsored by Inside Out Digital, check them out at www.insideoutdigital.com.au

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#socialmediamarkeitng #podcast #socialmedia #paidadvertising #socialmediaadvertising #contentmarketing #advertising #marketing 

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I reveal my whole first chapter live on the air!

It’s all about content and it’s a goodie.

If you like what you hear, get it for free, pre-register for my course which will be live soon and the book comes free with my course – The 30 Day Start Your Social Challenge (coming late 2020!). Just pre-rego now to know when we go live and the book is a freebie for my course challengers.

To pre-rego go to: www.go.insideoutdigital.com.au/prerego

and the book will be available for purchase without the course very soon… stay tuned and I’ll post the link right here when it’s ready >>  (here!)

Cheers to your social media success!

Lauren Papandony and the PhD In Social Media Podcast

#socialmedia #socialmediacontent #socialmediahealthcare #healthcarecommunications #socialmediabestpractices #howtosocialmedia #content #business #marketing #digitalmarketing

Questions this podcast answers:

How does social media marketing work?

Why is content king?

“content is king” – what does this phrase mean?

How to do social media marketing?

How to create social media content?

How does social media work?

What does social media marketing do?

Social media content that drives business results?

How to do social media content for business

What are social media best practices?

Best practices for social media & healthcare? Please help!?

I failed... 

But it's okay. 

I'll tell you why.

And what happened in this episode. 

As well as uncover my thoughts on why it's okay to not hit a deadline, and on creating COMPLETE products that you're proud of and MOST IMPORTANTLY, products that your audience can actually use to get the results that they desire! 

Plus, there's a free book on offer, listen to find out how to score it. 

And, of course, you'll learn what I have been doing for the last 3 months! 

That link from the show is: 

www.go.insideoutdigital.com.au/prerego 

As always, cheers to your success, 

Lauren Papandony with the PhD In Social Media Podcast

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Brought to you by Inside Out Digital, a Sydney based Social Media Marketing agency. www.insideoutdigital.com.au   

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Check out our latest FREE video series (not found on YouTube) on "How To Launch Your Social Media Marketing, for the health industry"... and we show you how to do it in 30 days, without the pitfalls of- and average results- of others! Go to: www.go.insideoutdigital.com.au/startyoursocial  

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#socialmedia #socialmediamarketing #socialmediaforhealthcare #socialmediaforhealth #socialmediamarketingagency #socialmediacontent #whatissocialmediamarketing #howto

The top university in the country, when it comes to the Masters of Business Administration course, the university of Sydney, asked me to do a guest lecture for their 2019 MBA students – which is the Master of Business course.

And of course, I accepted in a heart-beat, revealing to them my secret sauce of how as a social media expert and consultant for many brands across the health industry, consumer goods, service-based businesses, and anything in between, how I create endless social content, that helps a brand fulfil on the goals they set out to achieve on social media – a channel with

· the best cost efficiency,

· a widespread audience,

· and a marketing channel with the lowest barriers to entry, just log in to your favourite social channel and you have access to your customers and raving fans, right there, all you have to do is put out content to connect and communicate with them.

So let’s discuss how to create social content for your business.

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Do you want more? 

To hear the full lecture, or to watch it with the slides, exactly as I taught it the students of the uni in 2019, visit: www.go.insideoutdigital.com.au/optin. And enjoy!

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Questions this podcast answers:

How to do social media marketing?

How to create social media content?

How does social media work?

What does social media marketing do?

Social media content that drives business results?

Social media content for business

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Cheers to your social media success, 

Lauren Papandony

(via the PhD in Social Media podcast)

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#socialmedia #marketing #business #socialmediamarketing #healthcare #healthindustrysocialmedia #socialmediaforhealth 

This week I had a close friend pop up and ask me for my advice, as a social media marketer, on how to rank her new website as #1 on Google. And I thought I’d take this episode to share with you, what I shared with her – a simple explanation and intro to SEO, from a social media marketer. I’ll go into what SEO is, how it works, and provide pros and cons, and short cuts for application to your brand or business’ marketing as it pertains to Google rankings for the keywords that you wish to rank for. Let’s go already!

Her question was:

I’m trying to get a webpage to the top of google search results and I was wondering if you have any suggestions for resources I could look to? Thank you!

My answer: 

Just listen to this podcast episode! 

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Questions this podcast answers:

How to SEO

Intro to SEO

SEO for social media marketing

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Okay, your question is a big one and not my area of expertise. I know a little but I'm no expert.

But, basically what you need to look at is bettering your SEO (Search Engine Optimisation) that will ultimately make Google look at your site as the best and most informative page to show people when they type into Google the keyword that you want to rank your page as number 1 for.

So, essentially you can rank for different keywords that are the best for what your business is. So, if someone types in a keyword like "social media" for my website to rank, I have to do a whole lot of “activities” to make my page the most "attractive" to Google, in order for Google to serve my page first, to their customers, so that ultimately Google can be sure that they are serving the best webpages to their customers, every time.

Those SEO bettering activities include things like the number of times the searched keyword appears on your page, linking to your page and the amount of good links that you have on your site to other helpful sites that also list that keyword, traffic and sites visits, time on site, shares, your social media including linked sites, multiple social sites, and good content that gets shared, …and like a 1000 other things.

The problem is that on that keyword I'm going up against a lot of big players like social media blogs, youtube channels with 1 million subscribers, media publishers, influencers in the space, bigger brands, other businesses, and anybody talking in that space. So to do better SEO I need to be creating more content on my keywords that I want to rank for... and do it more than my competitors, ...and do it better than my competitors so people visit my web pages, videos, blogs, podcasts, social media posts, etc.

SEO is essentially a marathon!

Especially for broad keywords like "social media"... but if I want to rank for "social media sutherland shire" or "social media Lauren Papandony" then, I of course have much better chances. But then you have to think about what you want to do the SEO for, for what end goal. Like, is it worth your effort? The first option, "social media" isn't helpful to me, even though it would be cool to be #1 for my ultimate keyword, I have no need for people in Chicago or anywhere else in the world to find my little Sydney-based social media agency... but "social media sutherland shire" is very helpful given that’s what someone close by would search to find my services in the area. That could win me business and be worth a year’s worth of time spent writing blog posts and social posts. And then for the third example it's a given that if someone searches me by name, I'd hope that they'd find my social pages and website before my competitors.

...answer continues in the episode! 

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So you’re looking to start your social media activity but you’re not sure what to do to get it started off right.

And make sure that when you start, you’ve got a rock-solid foundation to launching, having fore-thought as to the pitfalls and danger zones ahead, as well as how you’ll know when you’ve gain success, what you’re aiming for and most importantly what your strategy for success is.

This is the topic of today’s podcast – how to launch your social media marketing off right, with all the forward-thinking, so you can launch off right, without any nasty surprises and bump along the way, and with a strategy to win!

Let’s get started and I’ll share how I spend the first 30 days with a client to launch their social media marketing. 30 days to social media success, let’s dive right in!

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Questions this podcast answers:

How to Start Your Social Media Marketing

How to do Social Media Marketing

How to Launch Your Social Media Marketing

How to Get Social Media Success in Your First 30 Days

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Go to: 

www.go.insideoutdigital.com.au/startyoursocial

...to dive deeper into my process for starting up your social media marketing in 30-days, for success!

It's a FREE, 3-part video series, entailing everything you need to do in your first 30 days.  

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Cheers, to your social media success! 

Lauren Papandony

Ever needed a reason to be on social media?

Maybe you’re still not convinced of the platform for your business’s marketing?

Or maybe you just need some cold hard facts and statistics on the landscape of social media in 2020 to help you launch or convince your boss to launch your company's social media marketing activity.

Whatever it is, this episode will arm you with the stats you need to understand the landscape of social media today. Let’s roll.

Some questions and topics, answered by this podcast episode:

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And for access to my free 3-part video series on How To Launch Your Social Media Marketing, getting it right, from the start, minus the pitfalls, danger-zones, and average results of others, just go to: www.go.insideoutdigital.com.au/StartYourSocial 

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#socialmedia #socialmedimarketing #socialmedialandscape #whatissocialmedia

We answer "what social media marketing do" or more accurately: What is Social Media Marketing?    How Does Social Media Marketing Work,  And we do it in 10 minutes, tune in for another episode of PhD In Social Media, the Australian podcast for businesses wanting to learn social media inside-out!  

Brought to you by Inside Out Digital, a Sydney based Social Media Marketing agency. www.insideoutdigital.com.au 

Check out our latest FREE video series (not found on YouTube) on "How To Launch Your Social Media Marketing, for the health industry"... and we show you how to do it in 30 days, without the pitfalls of- and average results- of others! Go to: www.go.insideoutdigital.com.au/startyoursocial

 #socialmedia #socialmediamarketing #socialmediaforhealthcare #socialmediaforhealth #socialmediamarketingagency #socialmediacontent #whatissocialmediamarketing #howto