This lecture discusses key ideas from the 20th Century American science-fiction short story writer and novelist, Philip K. Dick's novel Ubik

It focuses specifically on the advertisement copy framing Ubik as a variety of different commodities and services that begin nearly each chapter of the novel. Most of them also include cautions that the product must only be used as directed. And the final one is a rather enigmatic theological or metaphysical declaration on the part of Ubik

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