Situated in the heart of Shoreditch, Mr. Start is a labour of love for owners Philip Start (former founder of Woodhouse) and Brix Smith-Start. Originally a stand-alone boutique on Rivington Street, the brand has rapidly expanded since opening in 2002. It now comprises a separate menswear and womenswear store, an online boutique and most recently, a men’s tailoring emporium offering a selection of off the peg suiting, shirts and ties as well as a made to measure service. With highly personalised attention and a host of prestigious designer labels, Mr. Start is the ultimate shopping experience in East London.

In this episode of the MenswearStyle Podcast we interview Philip Start, Founder of Mr. Start about his background and early career within the fashion industry. With a love for brick-and-mortar retail he decided to open his own clothing store which sold unknown and interesting brands of the time. In 2002 he opened his own label shop near his home in Shoreditch which quickly became two premises when he opened a women's shop across the road. Our host Peter Brooker and Philip also talk about shopkeeping during the 60s, London tribes, evolving into eCommerce, being self-taught in tailoring, and pivoting the business to come out of Lockdown stronger.

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