Jeff Vallee reflects on his career trajectory, creative and professional growth, and lessons he has learned along the way. From his transition from assisting to shooting for his own clients, to what he prioritizes in pre-production to set himself up for a successful shoot, to transitioning from shooting stills to directing motion. While focusing on authenticity within the commercial world, he has cultivated a strong work ethic while staying true to his interests. He prioritizes investing in his career with personal projects and test shoots, and chats about his approach to getting personal projects off the ground.