In this episode of The Heads In Beds Show, Paul and Conrad give a TON of ideas on photo and video assets that you need to build your vacation rental brand.

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101
• Short-Term Rental Photography Secrets with Andrew Keller
• ISOneedphotos

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

Video ideas:

📍 Property Showcase Videos (25 Ideas)

Core Property Tours

1. 60-Second Property Highlight Reel – Wide-angle shots of living areas, bedrooms, kitchen, outdoor spaces ending with dramatic drone pullback
2. POV Guest Arrival Experience – GoPro-style journey from parking to front door to best view in the house
3. Follow-Me Guided Tour – Host-led walkthrough highlighting unique features and amenities
4. Before & After Renovation Reveal – Split-screen transformation showcasing property improvements
5. Room-by-Room Flash Tour – 3-second clips of each space with text overlays (Master Suite, Chef's Kitchen, Game Room)

Amenity Spotlights

1. Unique Feature Deep Dive – 30-second focus on standout amenities (infinity pool, wine cellar, home theater)
2. Chef's Kitchen in Action – Professional cooking demonstration showcasing high-end appliances
3. Outdoor Living Paradise – Pool, hot tub, fire pit, BBQ area montage with lifestyle shots
4. Master Suite Experience – Morning coffee in bed with sunrise view through floor-to-ceiling windows
5. Smart Home Technology – Voice-controlled lighting, automated blinds, keyless entry demonstration

Advanced Visual Content

1. Aerial Property Overview – Drone 360° orbit at golden hour with distance markers to beaches/attractions
2. Day-to-Night Transformation – Time-lapse showing property from sunrise to illuminated evening
3. Seasonal Property Evolution – Same view across all four seasons (great for year-round bookings)
4. Virtual Tour Teaser – 360° bedroom pan encouraging full Matterport tour viewing
5. Cinematic Property Film – Slow motion, professional lighting, and music telling the property's story

Practical Demonstrations

1. Guest Arrival Guide – Step-by-step check-in process from parking to settling in
2. Amenity How-To Series – Hot tub operation, smart TV setup, grill instructions
3. Property Navigation Map – Animated overlay showing routes to beach, downtown, parking
4. Wi-Fi Speed Test – Real-time demonstration for remote workers
5. Storage & Space Solutions – Closet space, luggage storage, family organization tips

Maintenance & Updates

1. Turnover Time-Lapse – Professional cleaning team preparing property in fast-forward
2. Recent Upgrades Showcase – New furniture, technology, or amenity additions
3. Quality Assurance Check – Host's pre-arrival inspection ensuring everything is perfect
4. Seasonal Maintenance – HVAC service, pool opening, landscape updates
5. Accessibility Features – Ramps, grab bars, accessible bathrooms for inclusive marketing

🎯 Lifestyle & Guest Experience (15 Ideas)

Daily Experiences

1. Perfect Morning Routine – Coffee brewing, sunrise yoga on deck, fresh pastries
2. Cozy Evening Ritual – Fireplace crackling, wine pour, city lights twinkling
3. Family Fun Montage – Game night laughter, pool splashing, movie night setup
4. Couples Retreat Moments – Hot tub under stars, breakfast in bed, sunset dinner
5. Remote Work Paradise – Home office setup, video call with beach backdrop

Entertainment & Recreation

1. Game Room Championships – Pool table trick shots, arcade game highlights, competition laughs
2. Outdoor Adventure Prep – Packing beach bags, loading kayaks, hiking gear organization
3. Spa Day at Home – Bubble bath setup, face masks by the pool, massage table ready
4. Celebration Central – Birthday party setup, anniversary dinner, graduation toast
5. Pet-Friendly Features – Dog bed setup, fenced yard, nearby dog park walkthrough

Culinary Experiences

1. Gourmet Cooking Experience – Using high-end appliances to create restaurant-quality meals
2. Local Grocery Haul – Shopping at nearby markets, unpacking fresh ingredients
3. BBQ Master Class – Grilling techniques, outdoor dining setup, sunset feast
4. Coffee Connoisseur Corner – Espresso machine tutorial, morning coffee ritual
5. Wine & Dine Experience – Cellar selection, proper glassware, tasting notes

🗺️ Local Area & Activities (10 Ideas)

Attraction Showcases

1. Top 5 Local Attractions Countdown – Quick-cut tour of must-visit spots with distances
2. Hidden Gems Revealed – Secret beaches, local favorite restaurants, insider tips
3. Seasonal Activity Guide – Skiing in winter, beach days in summer, foliage tours in fall
4. Foodie Adventure Map – Farmers markets, food trucks, fine dining recommendations
5. Family-Friendly Itinerary – Zoo, adventure parks, kid-friendly restaurants

Experience Documentation

1. Day Trip Inspiration – POV drive to wine country, mountain hikes, city exploration
2. Local Event Calendar – Festivals, concerts, seasonal celebrations nearby
3. Weather-Proof Activities – Rainy day museums, indoor entertainment, covered markets
4. Transportation Options – Rental car pickup, public transit, ride-share availability
5. Shopping & Services – Grocery stores, pharmacies, urgent care locations

⭐ Social Proof & Reviews (8 Ideas)

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