In this episode of The Heads In Beds Show, Paul and Conrad cover all things Foundational Planning for a vacation rental management company to thrive and grow.
We cover:
Strategy & Foundational Planning
• Mission, Vision & Values statements
• Company origin story
• Unique Value Proposition (UVP) — guests & owners
• Geographic focus / service‑territory map
• Ideal guest personas
• Ideal property‑owner personas
• SMART business goals & high‑level KPIs
• SWOT & competitive analysis report
• Growth & expansion strategy + market‑entry playbook
• Succession / leadership‑transition plan
• Service scope & business‑model definition
• Market‑research repository (demand, seasonality, ADR benchmarks)
⭐️ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Conrad's Book: Mastering Vacation Rental Marketing
- Conrad's Course: Mastering Vacation Rental Marketing 101
🔗 Connect With BuildUp Bookings
- Website
- Facebook Page
- Instagram
🚀 About BuildUp Bookings
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