In this episode Conrad and Paul revisit the "lingo" series and focus on social media marketing and paid social ads mostly on Meta (Facebook / Instagram).  

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad and Paul run a fun test: can we build a marketing strategy that makes sense with ChatGPT and / or Gemini from Google? 

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101
• ChatGPT
• Gemini

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad shares the audio from his room-filling DARM Presentation: Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings. 

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101
• Video version & blog post

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Paul and Conrad revisit how things are going with Google's Vacation Rentals search platform in Google Travel. Is the 800lb advertising gorilla taking tons of Vacation Rental marketshare? Or an almost-dead-fish flopping on the deck? 

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101
• Google Vacation Rentals Help
• Killed By Google Project
• Example Google.com Travel SERP
• Example Google Vacation Rentals listing

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

Thank YOU for listening to the podcast! 

Here's the claim codes from the episode: 

CD95-S7RPFU-9AA5
7LWW-JB7WHY-YYAZ
UR5X-W5QVMK-BGAG
N6FX-HVNJLY-2CAR
H55G-VLPEZW-P7AT

In this episode Paul and Conrad break down hotel brands achieve global consistency while vacation rental franchises embrace local ops, but may struggle to build a true brand... they explore branding, marketing, and operational strategies — and share insights on what each sector can learn to scale and succeed.

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Paul and Conrad refresh the annual marketing plan with some new tips and tricks along with bonuses (see show notes links below). 

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101
• Bonuses: 
• Annual ads budget spreadsheet
• Annual ads spending / calculator spreadsheet

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Paul and Conrad record after the DARM 2024 Conference in Sandestin, Florida recapping all of the great connections, lessons and marketing insights from two and a half action-packed days!

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101
• DARM Conference

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Paul and Conrad have a friendly debate/discussion on two-sides of the coin: focusing mostly on direct-response advertising and marketing compared to focusing mostly on brand-building advertising. There are pros and cons to both - and the guys break it all down in this episode.

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad goes solo on this audio-only version of a LIVE training on "Building Your Vacation Rental Marketing Fundamentals".

Want to get the video too? Tap the link below.

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Recording: Building Your Vacation Rental Marketing Fundamentals
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.