Heads In Beds Show

By Conrad O'Connell

Society & Culture Business Places & Travel

What's Heads In Beds Show about?

The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.

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Heads In Beds Show episodes:

06.26.2024
Conversion Killers That Are Hurting Your Direct Booking Progress
In this episode Conrad and Paul break down things that many vacation rental managers place in their website and marketing that actually HURT and lower conversion rates. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's...
06.19.2024
Things We Love From The Biggest Brands In Vacation Rentals
In this episode Conrad and Paul turn the tables on the large brands that they often love to take shots at. What are the BEST parts of Airbnb, Vrbo and Vacasa? Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's...
06.12.2024
Is "Channel Management" The Same Thing As Marketing Your Vacation Rental Biz?
In this episode Conrad and Paul discuss the Guesty purchase of Rentals United along with the conceptual approach of using channel managers as a way to get more bookings. Then they ask a question - is this marketing or something...
06.05.2024
Keyword Research TIPS To Maximize The Search Traffic To Your Vacation Rental Website
In this episode Conrad and Paul break down ALL of the approaches to keyword research that help to define the right topics for any vacation rental business to attract both homeowners and guests. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad...
05.29.2024
The Vacation Rental 'Booking Window' Is Changing According To This Billion Dollar Company
In this episode Conrad and Paul review how the "window" for bookings is compressing over time according to data from Expedia. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Expedia...
05.22.2024
How Much Should You Pay Attention To Your Vacation Rental Competition?
In this episode Conrad and Paul talk about how much (or how little) you actually should be paying attention to your competition... including what techniques you can use to 'spy' into their overall marketing. Enjoy! ⭐️ Links & Show NotesPaul...
05.15.2024
Scaling Your Vacation Rental Business Beyond $1m In Bookings With 'Middleweight' Marketing
In this episode Conrad and Paul talk about the scaling of your vacation rental business past $1m in gross bookings with frameworks from 'Mastering Vacation Rental Marketing' - in the middleweight section. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's...
05.08.2024
Google Ads vs Facebook (Meta) Ads - What Is The Difference For Your Vacation Rental Business?
In this episode Conrad and Paul talk about the difference between Google Ads and Facebook (Meta: including Facebook and Instagram) Ads and how each one can help and grow your vacation rental business. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad...
05.01.2024
Ch-Ch-Changes: Do They Kill Your Direct Booking Biz?
In this episode Conrad and Paul talk about changes happening in 2024 including 'cookies' going away (or are they), third-party tracking, email DNS verifications, privacy-first rules and more. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation...
04.24.2024
Building Your Vacation Rental Business Beyond The Lightweight Stage ($200k~ In Bookings) With Digital Marketing
In this episode Conrad and Paul talk about the growing point of every vacation rental business - $200k in gross revenue and bookings. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing
04.17.2024
The Art Of The Offer: Making Homeowner Lead Gen More Effective For Vacation Rental Brands
In this episode Conrad and Paul break down the key to making a great offer to drive more lead gen for vacation rental homeowners. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing
04.10.2024
Coming Up With A Brand Name That Sticks For Your Vacation Rental Company
In this episode Conrad and Paul explore naming and branding a vacation rental company as a way to make a brand that is SMILE worthy and not SCRATCH worthy. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation...
04.03.2024
Ways You Have NOT YET Used Social Media To Grow Your Vacation Rental Business
In this episode Conrad and Paul dive into some fun and engaging social media posts from "Mastering Vacation Rental Marketing" that have proven to work very well for other vacation rental managers at scaling their social media followings. Enjoy! ⭐️...
03.27.2024
How To Leverage a CRM Properly With Guests & Homeowners To Grow Your Vacation Rental Biz
In this episode Conrad and Paul talk about what a CRM is, why you should use one for both owners and guest marketing and what the key parts of CRM marketing are. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's...
03.20.2024
What Should The SMALL Vacation Rental Host Or Manager Do To Grow Their Business?
In this episode Conrad and Paul talk about the starting point in any vacation rental business - the 'featherweight' stage starting from $0 up to $200k in gross booking revenue. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering...
03.13.2024
Explaining The BuildUp Bookings Vacation Rental SEO Framework: TLCK
In this episode Conrad and Paul talk about the genesis of Conrad's SEO framework: TLCK that started in the VRMB forums and has been expanded and built out further since then. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book:...
03.06.2024
Google Rebrands Bard To Gemini: Here Is What Google Is Planning
In this episode Conrad and Paul talk all about Gemini - the new version Google's AI that's rolling out to their products. How does it impact the VR industry? Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation...
02.28.2024
Why Link Building Is Overlooked & Why It's One Area You Can IGNORE Google's Advice On...
In this episode Conrad and Paul talk about link building: why it's the most 'skipped' area of SEO for many vacation rental managers and why that's a mistake and also why you actually want to ignore what Google says about...
02.21.2024
What Are The ACTUAL Benefits Of Building A Direct Booking Website & Brand?
In this episode Conrad and Paul talk about what the real and actual benefits are of building a book-direct vacation rental business. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing
02.14.2024
When Social Media Is NOT The Right Marketing Channel For Your VR Business
In this episode Conrad and Paul talk about when you should NOT use social media to get more traffic to your vacation rental business. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing
02.07.2024
How To Be A GREAT Client For Your Marketing Agency
In this episode Conrad and Paul break down something very different: how to be a good client! Being a good client means that we can find win-win situations. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental...
01.31.2024
The Reasons To LOVE Email Marketing To Get More Direct Bookings!
In this episode Conrad and Paul break down their most 'underserved' topic on the podcast: email marketing! They share their favorite reasons why email can be a huge benefit to your overall direct booking approach. Enjoy! ⭐️ Links & Show...
01.24.2024
Google Is Leaning Into Vacation Rentals Even MORE With Structured Data?!
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of...
01.17.2024
The Advanced Elements You Need To Get More Bookings On Your Vacation Rental Website (Website & Conversions) Part II
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of...
01.10.2024
The Basics You Need To Get Bookings On Your Vacation Rental Website (Design & UX) Part I
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy! ⭐️ Links...
01.03.2024
What You'll Need To Build An Annual Marketing Calendar
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy! ⭐️ Links...
12.20.2023
Building Ad Targeting Audiences On Google, Facebook & Instagram That Deliver The Right Results
In this episode Conrad and Paul dive into how to build the right audiences and target ads across Google Search, Facebook, Instagram and Google Display. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing
12.07.2023
Tools & Lead Magnets You Can Use To Drive More Homeowner Leads
In this episode Conrad and Paul dive into different tools you can use to get more homeowner leads. Creating new marketing and ad creative is one of the key ways to make sure you're always getting more homeowner leads! Enjoy!...
11.29.2023
A Guidebook Is MARKETING For Your Vacation Rentals: Here's Why
In this episode Conrad and Paul dive into the guidebook: what purpose does it serve for your marketing? More than you might think... Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingTouchstay Guidebooks
11.22.2023
When You Should Build "Mini Sites" For Your Vacation Rental Business To Generate HUGE ROI
In this episode Conrad and Paul dive into the when, how, what and why of "mini sites" and how they can an extremely high ROI channel for you to build for your vacation rental marketing and SEO approach. Enjoy! ⭐️...
11.15.2023
Barry Diller at Expedia VERSUS Google: Vrbo Spends $300m On Google Ads Without ROI?
In this episode Conrad and Paul break down Barry (Expedia CEO) vs Google: The Vrbo Episode where Barry Diller of Expedia exposes the $300m in ad spend for Vrbo that did not appear to drive the same "profits" that Vrbo...
11.08.2023
How & Why To Build Guest & Owner Personas For Your Vacation Rental Marketing
In this episode Conrad and Paul dive into building a persona before diving into marketing. Why do personas matter? How does messaging/copy tie into your persona + a lot more. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering...
11.01.2023
Why Branded Google Ads Is The Right Move 99.9% Of The Time
In this episode Conrad and Paul are back and chatting all things PPC + Google Ads and how to approach branded campaigns. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing
10.30.2023
Special Recap Of VRMA 2023: Feat: Heather Bayer, Andy McNulty, Catherine Ratcliffe & Valerie Gangas
In this episode Conrad drops a special release recapping VRMA along with four wonderful guests. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingHeather BayerAndy McNultyTouch StayCatherine Ratcliffe STR Benefits Consulting Valerie Gangas
10.18.2023
Navigating the Aftermath of a Google Update [Part Two] For Your Vacation Rental Website
In this episode (part two), Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit"...
10.11.2023
Navigating the Aftermath of a Google Update [Part One] For Your Vacation Rental Website
In this episode, Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one!...
10.04.2023
Announcing My BOOK: Mastering Vacation Rental Marketing [Behind The Scenes]
In this episode, Conrad and Paul chat about Conrad's new book launching for VRMA: Mastering Vacation Rental Marketing and share early-access to get on the list to get it first when the book is launched. Enjoy! ⭐️ Links & Show...
09.20.2023
5 Things You Should Be Doing With Video To Grow Your Hospitality Business in 2024
In this episode, Conrad and Paul chat all about video marketing and how to leverage video in your guest marketing and homeowner marketing. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellLauren Madewell (LinkedIn)Eastern Shore YouTube Example
09.13.2023
Running A Marketing Audit To Build YOUR 2024 Marketing Plan
In this episode, Paul and Conrad talk through the new BuildUp Bookings "Growth Activation Audit" checklist and how to best review brand, search, social, email, homeowner and overall website strategy progress in your vacation rental business. Want a copy of...
09.06.2023
Ways To Get More Shoulder Season Bookings With Your Marketing NOW
In this episode, Paul and Conrad talk about ways to get more shoulder season bookings with impactful digital marketing tactics and specific offers. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'Connell
08.30.2023
[Part 2] The Right Way To Build "SEO Content" For Your Vacation Rental Business
In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part two. Enjoy! ⭐️...
08.24.2023
[Part 1] The Right Way To Build "SEO Content" For Your Vacation Rental Business
In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part one. Enjoy! ⭐️...
08.16.2023
Is Your Paid Search Strategy A DUD Or A STUD?
In this episode, Paul and Conrad share an update on the Maui fires and how Airbnb is handling it, along with a discussion of how to run PPC search ads the right way and as a STUD and not a...
08.09.2023
What's It Like For One Of US To Book A Vacation Rental?
In this episode, Conrad breaks down what it's like to book a vacation rental and his experience as a guest while visiting family a few weeks ago. Paul and Conrad also talk about Booking.com ads and other updates to Google...
08.02.2023
Is Your Vacation Rental Website A DUD Or A STUD? Here's What To Consider!
In this episode, Paul and Conrad debut "Dud Or Stud" and dive into vacation rental websites. What features or tools make them STUDS (so they can convert) or DUDS (ones that fail to get enough bookings). Enjoy! ⭐️ Links &...
07.26.2023
Why Is No Vacation Rental Manager Leveraging These Specific Marketing Tactics?
In this episode, Paul and Conrad break down some of the most common "why not" marketing tactics that they do not often see in the real-world with vacation rental managers, but in fact can work quite well to get more...
07.19.2023
How YOU Can Target Guests On Facebook, Instagram & Google With Ads
In this episode, Paul and Conrad break down HOW and in what ways you can actually target ads on Facebook, Instagram (Meta) and Google. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'Connell
07.12.2023
What Would We Do: Marketing Edition
In this episode, Paul and Conrad break down "scenarios" around a single property host, multi property host and property manager: What Would We Do: Marketing Edition. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellNick Gerli False TweetJamie Lane's Correct Tweet ...
06.28.2023
EVERYTHING You Need To Know About Keyword Research
In this episode, Paul and Conrad give a quick deadline countdown timer to Google Analytics 4 and then explore and discuss keyword research tips and tricks. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellClearscopeSemrush KW ToolsAhrefs KW ToolsKeyword Sheeter
06.21.2023
The "Math" Behind Common SEO Metrics, Numbers And Data
In this episode, Paul and Conrad chat about common SEO metrics, numbers and other data points that you need to understand from your marketing team or agency. Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellEVERYTHING You Need To Know About...

What's Heads In Beds Show about?

Download our free app to listen on your phone

Heads In Beds Show episodes:

Conversion Killers That Are Hurting Your Direct Booking Progress

Things We Love From The Biggest Brands In Vacation Rentals

Is "Channel Management" The Same Thing As Marketing Your Vacation Rental Biz?

Keyword Research TIPS To Maximize The Search Traffic To Your Vacation Rental Website

The Vacation Rental 'Booking Window' Is Changing According To This Billion Dollar Company

How Much Should You Pay Attention To Your Vacation Rental Competition?

Scaling Your Vacation Rental Business Beyond $1m In Bookings With 'Middleweight' Marketing

Google Ads vs Facebook (Meta) Ads - What Is The Difference For Your Vacation Rental Business?

Ch-Ch-Changes: Do They Kill Your Direct Booking Biz?

Building Your Vacation Rental Business Beyond The Lightweight Stage ($200k~ In Bookings) With Digital Marketing

The Art Of The Offer: Making Homeowner Lead Gen More Effective For Vacation Rental Brands

Coming Up With A Brand Name That Sticks For Your Vacation Rental Company

Ways You Have NOT YET Used Social Media To Grow Your Vacation Rental Business

How To Leverage a CRM Properly With Guests & Homeowners To Grow Your Vacation Rental Biz

What Should The SMALL Vacation Rental Host Or Manager Do To Grow Their Business?

Explaining The BuildUp Bookings Vacation Rental SEO Framework: TLCK

Google Rebrands Bard To Gemini: Here Is What Google Is Planning

Why Link Building Is Overlooked & Why It's One Area You Can IGNORE Google's Advice On...

What Are The ACTUAL Benefits Of Building A Direct Booking Website & Brand?

When Social Media Is NOT The Right Marketing Channel For Your VR Business

How To Be A GREAT Client For Your Marketing Agency

The Reasons To LOVE Email Marketing To Get More Direct Bookings!

Google Is Leaning Into Vacation Rentals Even MORE With Structured Data?!

The Advanced Elements You Need To Get More Bookings On Your Vacation Rental Website (Website & Conversions) Part II

The Basics You Need To Get Bookings On Your Vacation Rental Website (Design & UX) Part I

What You'll Need To Build An Annual Marketing Calendar

Building Ad Targeting Audiences On Google, Facebook & Instagram That Deliver The Right Results

Tools & Lead Magnets You Can Use To Drive More Homeowner Leads

A Guidebook Is MARKETING For Your Vacation Rentals: Here's Why

When You Should Build "Mini Sites" For Your Vacation Rental Business To Generate HUGE ROI

Barry Diller at Expedia VERSUS Google: Vrbo Spends $300m On Google Ads Without ROI?

How & Why To Build Guest & Owner Personas For Your Vacation Rental Marketing

Why Branded Google Ads Is The Right Move 99.9% Of The Time

Special Recap Of VRMA 2023: Feat: Heather Bayer, Andy McNulty, Catherine Ratcliffe & Valerie Gangas

Navigating the Aftermath of a Google Update [Part Two] For Your Vacation Rental Website

Navigating the Aftermath of a Google Update [Part One] For Your Vacation Rental Website

Announcing My BOOK: Mastering Vacation Rental Marketing [Behind The Scenes]

5 Things You Should Be Doing With Video To Grow Your Hospitality Business in 2024

Running A Marketing Audit To Build YOUR 2024 Marketing Plan

Ways To Get More Shoulder Season Bookings With Your Marketing NOW

[Part 2] The Right Way To Build "SEO Content" For Your Vacation Rental Business

[Part 1] The Right Way To Build "SEO Content" For Your Vacation Rental Business

Is Your Paid Search Strategy A DUD Or A STUD?

What's It Like For One Of US To Book A Vacation Rental?

Is Your Vacation Rental Website A DUD Or A STUD? Here's What To Consider!

Why Is No Vacation Rental Manager Leveraging These Specific Marketing Tactics?

How YOU Can Target Guests On Facebook, Instagram & Google With Ads

What Would We Do: Marketing Edition

EVERYTHING You Need To Know About Keyword Research

The "Math" Behind Common SEO Metrics, Numbers And Data

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