Photographers In Focus

Photographers In Focus

By Paula BrennanBusinessEducationMarketing
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Photographers In Focus episodes

  • CLIENT SPOTLIGHT : Kate Peardon on Why High-Performing Clients Keep Coming Back

    Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for? 

    Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks. 

    In this episode, I dive into how we can elevate our client experiences, creating photoshoots that not only meet but exceed their branding needs and expectations.

    Join me as I chat with Kate, a returning client, who’s experienced the transformation personal brand photography has brought to her business & personal self too. We discuss everything from planning and preparing for a session right through to the finished product and how she has used her images and video throughout her site to great success.

    And for those of you who’ve thought group sessions might dilute the experience, think again—I’ll be sharing why this setup might just be the magic touch your client needs!

    If you’re ready to learn how to offer a session that leaves your clients excited, confident, and ready to refer you, tune in. 

    In this episode, we cover:

    • The real value of personal brand photography from a client’s perspective
    • How to plan with the client’s future brand vision in mind
    • Fostering a welcoming environment for clients, even in group settings
    • Creating a structured yet relaxed experience for clients

    Check out Kate's Website here

    Learn more about PBE Academy here

    Check out full course suite here

    37 min
  • SNAPSHOT - My Six-Figure Holiday Portrait Campaign

    Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already?

    My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older episode - all about planning for the holiday season :)

    Listen to the full episode here…

    Apple 👉 https://podcasts.apple.com/us/podcast/marketing-planning-for-the-holiday-season/id1619889445?i=1000588236195

    Spotify 👉 https://open.spotify.com/episode/588e8xSvQr9CT82l2ST3vj

    Learn more about Done For You Campaigns 👉 https://www.paulabrennaneducation.com/dfy

    9 min
  • The Fine Line Between Exposure and Exploitation

    Do you ever feel like you have been slightly taken advantage of with your photography? 

    Sometimes this can happen, even though the parties may not be intentionally doing it to you

    But it is easy to end up feeling undervalued or even a little used.

    If you are struggling to balance gaining exposure with protecting your photography work 

    Or perhaps finding it challenging to negotiate fair deals 

    This podcast episode is for you.

    In it I share a story from my early days as a personal brand photographer and a specific incident that led to a big lesson.

    One that I think you can profit from (which is why I am sharing it right!)

    In this Episode, I Share : 

    • How to set and maintain professional boundaries
    • Essentials for building a sustainable & profitable business
    • Negotiation & Communication for compensation (that’s a lot of “tions”!)

    Want more help with shooting, marketing & selling personal brand photography

    and/or generally getting paid for your photography?

    Great! Start here for these and other trainings:


    22 min
  • SNAPSHOT - Building a Brand Aesthetic with Images

    Feel like your photoshoots are all looking a bit samey samey? 

    I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas.

    Listen to the full episode here…

    Apple https://podcasts.apple.com/us/podcast/images-that-grow-your-clients-personal-brand-with/id1619889445?i=1000590100235

    Spotify

    https://open.spotify.com/episode/3lYqKKwmnCOUREUjsmBAop

    Watch the full episode on YouTube

    https://youtu.be/2PSqxxHqkoA?si=59cGrZ4ujvgoBTYS

    10 min
  • What Every Personal Brand Photographer Should Know

    I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru.

    I certainly tried on all of these roles when I first dipped my toe into this space.

    But I also quickly got overwhelmed by all the hats I was trying to wear too!

    In this episode, I'm taking you back to basics and breaking down exactly what your role could be as a personal brand photographer.

    I dive deep into why it's important to stay in your lane and focus on what you do best.

    And how to ask the right questions to truly understand your clients' needs are without feeling the pressure to solve every aspect of their branding.

    If you are currently feeling overwhelmed trying to do ALL the things, then this is for you.

    In this episode, I share

    * Defining your role in personal brand photography

    * Having a clearer sense of your purpose

    * Developing the confidence to say no to tasks that aren't your responsibility

    * How to nail what YOU do best!

    Want more help with shooting, marketing & selling personal brand photography

    and/or generally getting paid for your photography?

    Great! Start here for these and other trainings:

    ​

    📷 Future Proof Your Photography Business (Free Guide)

    📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)​

    📷 Watch BTS on Full Mini Brand Session (Watch for Free)​

    ​📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)

    📷 Launch into Personal Brand Photography with Behind the Business (Join Here)​

    📷 A Year of Learning inside PBE Academy (Check for availability)​

    📷 The Complete Set up Personal Brand Mini Sessions (Check for availability)​​

    17 min
  • Finding Alignment in Your Photography Business with Annemie Tonken

    Have you ever wondered why your passion for photography isn’t translating into the success you imagined? 

    If you've been struggling with burnout, uncertainty, or a lack of direction, this episode is exactly what you need.

    In this episode, I sit down with Annemie Tonken who has not only mastered the art of photography but also figured out how to align her business with her personal life and goals. 

    We dive deep into how you can create a photography business that works for you, not the other way around. 

    By the end of this conversation, you'll have actionable steps to align your business with your true vision, so you can get back to doing what you love—without the overwhelm.

    Whether you're just starting out or have been in the game for years, the insights Annemie shares will help you build a business that feels authentic to what you need and sustainable as well. 

    We explore the importance of aligning your business model with your values and lifestyle, so you can confidently charge what you're worth and attract clients who truly appreciate your work.

    Main topics covered:

    • The 5 P’s framework for business alignment
    • Balancing passion with profitability
    • Overcoming comparisonitis in your photography career
    • How to build trust with your clients through alignment

    Take Annemie's Quiz HERE

    Want more help with shooting, marketing & selling personal brand photography

    and/or generally getting paid for your photography?

    Great! Start here for these and other trainings:

    ​

    📷 Future Proof Your Photography Business (Free Guide)

    📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)​

    📷 Watch BTS on Full Mini Brand Session (Watch for Free)​

    ​📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)

    📷 Launch into Personal Brand Photography with Behind the Business (Join Here)​

    📷 A Year of Learning inside PBE Academy (Check for availability)​

    📷 The Complete Set up Personal Brand Mini Sessions (Check for availability)​​

    39 min
  • The All-in-One Tool Every Photographer Needs with Margo Franklyn

    Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography?

    Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing?

    If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices, social media scheduling, automations and marketing...


    THIS IS THE EPISODE YOU NEED TO LISTEN TO... TODAY!


    Boudoir Photographer and winner of Shutterfest, Margo Franklyn shares her story and we explore how one powerful all-in-one tool designed especially for photographers, can replace multiple tools, automate your workflows, and help you focus more on your creative work.


    This is a must-listen for any photographer looking to take control of their business.


    In this Episode, Margo Shares :


    * The struggle of balancing creativity with business management

    * Managing & Nailing Social Media

    * Simplifying client communication

    * The impact of automation on her business success


    Try Lead Savage & Use code PBE30 to save $30 each month

    50 min
  • Stepping Away to Zoom Forward: Your Own Business Sabbatical

    Are you a photographer struggling to find direction in your business? 

    Do you feel like you’re constantly spinning your wheels without making significant progress? 

    In this episode, I dive into how taking a step back can propel you forward in ways you never imagined.

    Join me as I share my solutions for getting out of your funk and into positive action.

    Detox, reflect, plan and take the plunge!



    IMMERSE INTO TWO DAYS OF LEARNING & ACTION WITH BOOTCAMPS!
    22 min
  • Revolutionize Your Editing with Scott Wyden Kivowitz from Imagen
    Hands up if your editing and post-shoot workflows are still bogging you down?
    Trust me, it doesn’t need to in 2024!

    If you are looking for a way to ensure consistent, high-quality edits without spending hours in front of your computer, then listen in, friend.

    I jumped over to using AI a year ago and this literally is now saving me thousands in editing fees each month and 10’s of hours of my own time trying to do it too!
    So I was excited to sit down with Scott Wyden Kivowitz, the community manager at Imagen, to discuss how AI is revolutionizing the photography industry and making our lives easier.

    Join us as we chat through the benefits of Imagen's editing software, from automated culling to personalized editing profiles. 

    Scott's expertise and enthusiasm for AI technology will inspire you to embrace these tools and enhance your photography business and of course your own business mojo as a result!


    In this episode we discuss :

    • How AI can save you when times are low or life gets in the way
    • Listening to community can guide a business direction
    • Saving days (not just hours) in your business
    • What is new coming to Imagen


    Get your life back and get your hands on my Natural Light profile so your images are consistently light, bright and clean!
    Trial Imagen & get 1500 free edits by signing up here

    And use code BP502025 - to get my profile for half price here

    33 min
  • The Village That Supports My Photography Business (& Life!)
    Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business? 
    Do you find yourself burning out by the end of a busy season, wishing you had more help?

    Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow…
     If this is poking your sore spots, you are all good, its common place in small business.
    But sometimes it is good to reach out and ask for a little help from time to time too!

    I’ve learned that letting go of control and collaborating with others not only lightens my load but also enhances the quality of my work. 
    So I thought I’d introduce you to the amazing people who support me and explain how each role contributes to the smooth running of my business.

    In this episode, you’ll discover actionable ideas on how to start outsourcing tasks and building your own supportive team. 

    Whether it’s hiring a VA, a videographer, or a makeup artist, I’ll share how finding the right people (and trusting them) can really create a collaborative environment. 

    In this episode I share : 
    • Key roles that can support a small photography business
    • Outsourcing tasks big and small
    • Achieving work-life balance through collaboration


    Want more help with shooting, marketing & selling personal brand photography
    and/or generally getting paid for your photography?
    Great! Start here for these and other trainings:​📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)​📷 Watch BTS on Full Mini Brand Session (Watch for Free)​​📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)📷 Launch into Personal Brand Photography with Behind the Business (Join Here)​📷 The Complete Set up Personal Brand Mini Sessions (Check for availability)​​
    23 min

About Photographers In Focus

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Photographers in Focus is about the things that really matter when you're running a photography business today. Through real stories, practical learning and honest conversations with…