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Have you been thinking about having your own personal brand photoshoot?

But been sitting on the fence longer than perhaps you’d like to admit?

You know you need the images, but life (and the never ending to-do list) keeps getting in the way

We have all been there (well I definitely have at many times in my business)
But rather than hear it from me, I wanted to invite a fellow photographer, and recent photography client of mine along to share her experience.

Lisette B has been a family photographer for over a decade and recently started moving into personal branding.
However marketing had become a bit of a stuck point for Lisette ( as it does for so many)

And so she decided to boost her confidence in shooting, expand her folio and get her own photoshoot as well!

Major marketing boost :) 
I invited Lisette on to share her experience - and I know she will truly inspire you, as she shares and articulates so beautifully what so many photographers feel, in so many areas of business.

I wanted to bring Lisette on to talk about her experience of having her own Personal Brand Session.

But we unpacked so much more... This podcast will surely let you know you are not alone.

Learn in Behind the Business

Do you find yourself obsessing over your social media (or other photographers??!!)
Do you spend lots of energy going over your packages and rethinking your prices?
Well let me ask you, do you spend as much time examining how you are actually serving your clients needs when they are in a sales conversation with you?
If the answer is no, then this episode is for you my friend!
I have found myself in numerous conversations with people over the last few weeks, where the frustration around the lack of service people are experience is very real.
Granted this is not a sexy topic, but I do think that it is one that you need to be looking into if you want to have a business long term 👍

LEARN WITH PAULA IN 2024 (DOORS CLOSING 18 JANUARY 2024)

I think a lot of wedding photogs can be scared to make the leap into Personal Branding.
Dealing with business clients can seem so far removed from the glitz and glam of a wedding day.
However I often find myself describing that personal brand sessions are a bit like weddings for my clients.
There are so many similarities and it is kind of funny as I reflect on them, cause I thought I was so far from weddings, but after recording this episode I realized I really am not!
So if you are a wedding photographer you are totally going to vibe with this episode asI unpack just some of the similarities.
Cause the two worlds are not as far apart as you would think!

Click to work with Paula in PBE Academy 2024 - Doors Open for limited time

Work smarter NOT harder

That used to be my motto at the end of every year

And yet in December I would find myself in a ball of stress and anxiety and not feeling well compensated for all my hard work.
Can you relate?
If you want to make sure that you are working with purpose in a way that feels good
This episode is for you my friend.
Cause after 24 years in business, I have narrowed my focus on 5 areas that if in tune, make me have a really happy business (and happy Paula)
So this episode is dedicated to helping YOU to work smarter - not harder in 2024.
In this episode I share : 

• Where to focus to avoid distraction
• How to start making more in your business
• Online dating and how it is like business
• Making AI your friend

Learn with Paula 
Join Free Masterclass - Capture Personal Brand Images That Sell

We all know as photographers, and especially as personal brand photographers that we should be walking our talk.

And by that I mean actually showing up online, whether in images or video
Or better again both.
However, just like our clients do it is really easy to get caught up in our heads, get into overwhelm and then spend weeks (or months) in procrastination.
So I thought we would start the new year with a little bit of inspiration on how you can focus on cultivating your own personal brand.
Cause my ultimate goal is really to help you to get seen for all the good that you do.
Ahem notice the word SEEN 😳
In this episode, I share : 

• 3 simple strategies to take the ick out of showing up more
• One key question to ask yourself when curating your own personal brand
• Connecting with your clients who feel just like you

LEARN WITH PAULA

As the end of the year approaches, it is time to take stock.
However, how many times do you look back over the year and look at all the things you didn’t achieve, rather than the things you did.
So in this episode I want to take a small fraction of an exercise I guided my students through
In the hope that this will help you to focus on what you did well as you look forward to a new year.
Let’s lighten it up, look to the future with renewed hope and maybe a little emphasis on where you can focus on to make you happy and content in your photography business!

LEARN WITH PAULA

I get asked ALL the time in my DM’s about what gear is the best to use for Personal Brand Photography.
Now I want to preface this discussion with the fact that I think I am probably the least “techie” photog I know.
Sure I like to have good gear that is reliable and gets me good results.
But I also don’t need to have all the new shiny toys, just never been my MO
True story : I much prefer to spend my biz dollars on marketing (but that is for another episode)
So for todays episode, I thought I would lift the lid on my car boot and share what I can not do without on any personal brand shoot!
In this episode, I Share : 

• The Camera bodies and lenses I can not do without

• The lighting gear for natural light looking images

• Extra gear that comes on every session regardless of the subject

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Are you starting to feel like you may have outgrown your (current) photography business?
Or maybe you just have a bit of a feeling that it is time to change up your photography business model and what you are doing?
However it can be really hard to face up to this when you have spent years building your business to where it is today right?
I have had a bit of a realisation lately, and I really needed to share it as I am pretty sure it might resonate with you if you are nodding along to anything I just mentioned.
So in this episode I wanted to unpack what to do when you are feeling drawn to change and how you might be able to work through it.
In this episode I share ; 

• The 3 things that might hold you back from acting on your itch
• How to make transition without throwing out the baby with the bath water
• How following your intuition can lead to greater successes

I really love learning & teaching in person.You pick up little things that you just can not see on filtered videos where we take out or repeat the things people don't want you to see.

In a world full of editing I think there is still no better way to learn than sitting in a room, watching someone work and getting to ask questions in the moment.

This is why I LOVED teaching a series of in-person workshops recently.

After coaching and teaching photographers from around the world on Zooms for the last few years, it was great to literally learn from other photographers as they asked questions, shared things with me and of course me getting to watch others in action.

So in this episode I thought I would share a few things I learnt about the way I shoot, from teaching others in person.

In this episode I share :

* The biggest thing that can literally transform the way you capture - and its not equipment
* Where to place awareness when capturing people
* How to make sure you achieve your shoot goals

LEARN WITH ME

Are you at a point where you are evaluating your photography business and want to start 2024 with gusto?
If you've tried every folio building / portrait offer / pricing combination, but just don't seem to be able to get the sales you know you need to justify the amount of time you spend on each job. Or maybe you are running ragged chasing after small tots on portraits shoots, dealing with screaming babies and uptight parents, all with no guarantee of a pay cheque at the end... always crossing your fingers that they would actually get a decent sale to make it all worthwhile.
Or perhaps you are just feeling a little burnt out from another exhausting wedding season (and are in editing overwhelm right now) and want to make sure you don't land here (again) next year.
If you are nodding to any of the above, my friend this episode is for you. I share how you can make some changes in your business so that you feel more in flow in 2024.