Photographers In Focus

LEARN WITH PAULA

I’m thrilled to announce: I’m back! And I’ve returned with with gusto 
Took a little break from the podcast to recharge after an intense month filled with travel and overseas visitors.
But its been long enough and my hiatus gave me time to ponder and reflect deeply on your needs (as well as my own!)
After spending a couple of cool weeks teaching, shooting and mentoring in the USA, I I gleaned invaluable insights.
Cause I think if you operate independently (cause lets face it the majority of domestic photographers do)
And you FEEL like you are on your own with what you are feeling (cause maybe the people around don't really understand what you are going through)
Then it can be a lonely kind of business (even if you are meeting and capturing LOTs of different people and places)
So in this episode, I wanted to share what my key takeaways were from meeting 100’s of photographers - all at different stages - from across the world.
In this episode, I share : 

• Three recurring themes that resonated deeply with me
• What I intend to do to help you in the future
• Key areas of focus for both 2024 and 2025

Are you feeling a little underwhelmed with your progress in your business?
Sometimes you can feel like you are working so freaking hard, and seemingly getting no where.
Or other things in life can keep bumping into you and you can get derailed from what you think your goals are.
Happens to all of us hey?
I recorded this episode I am about to share with you last week before I jumped on a plane to the USA.
This was just a last minute record of thoughts, so please excuse me if I am a bit bumbly.
I wanted to share with you how chasing dreams, particularly in the last 5 years, has taken all of us on a bit of a roundabout… and I am no different.
As much as the education side of what I do has grown, it definitely has taken a way different path than I thought.
But I am making it to present at WPPI in just a matter of days, a dream I have had for quite some time now.
And so in sharing this story I hope that it might inspire you (if you need it) to stay the course with your business dreams too!

LEARN WITH PAULA

As this podcast audience has grown, I am getting to hear from more and more of you listeners that you have found yourself feeling lonely in business at times.

But even more so in the past couple of years.

And despite me working LOTS with clients and students, so did I!

This episode was sparked by a conversation with my daughter where she shared with me a little bit of TikTok Wisdom.

And as I looked back over my own recent behaviors I was able to connect the dots to some of the loneliness traps I had accidentally stayed inside of post-pandemic.

This episode is for you if you need a little motivation to step out of your own little (anti-social) comfort zone and start connecting a little more and in a meaningful way.

This is not about handing out your business cards, or talking shop, but more about finding connections that feed your soul in ways that perhaps your regular friendships or family don’t right now.

LEARN ABOUT USA WORKSHOPS & RETREATS

LEARN WITH PAULA

Have you been thinking about having your own personal brand photoshoot?

But been sitting on the fence longer than perhaps you’d like to admit?

You know you need the images, but life (and the never ending to-do list) keeps getting in the way

We have all been there (well I definitely have at many times in my business)
But rather than hear it from me, I wanted to invite a fellow photographer, and recent photography client of mine along to share her experience.

Lisette B has been a family photographer for over a decade and recently started moving into personal branding.
However marketing had become a bit of a stuck point for Lisette ( as it does for so many)

And so she decided to boost her confidence in shooting, expand her folio and get her own photoshoot as well!

Major marketing boost :) 
I invited Lisette on to share her experience - and I know she will truly inspire you, as she shares and articulates so beautifully what so many photographers feel, in so many areas of business.

I wanted to bring Lisette on to talk about her experience of having her own Personal Brand Session.

But we unpacked so much more... This podcast will surely let you know you are not alone.

Learn in Behind the Business

Do you find yourself obsessing over your social media (or other photographers??!!)
Do you spend lots of energy going over your packages and rethinking your prices?
Well let me ask you, do you spend as much time examining how you are actually serving your clients needs when they are in a sales conversation with you?
If the answer is no, then this episode is for you my friend!
I have found myself in numerous conversations with people over the last few weeks, where the frustration around the lack of service people are experience is very real.
Granted this is not a sexy topic, but I do think that it is one that you need to be looking into if you want to have a business long term 👍

LEARN WITH PAULA IN 2024 (DOORS CLOSING 18 JANUARY 2024)

I think a lot of wedding photogs can be scared to make the leap into Personal Branding.
Dealing with business clients can seem so far removed from the glitz and glam of a wedding day.
However I often find myself describing that personal brand sessions are a bit like weddings for my clients.
There are so many similarities and it is kind of funny as I reflect on them, cause I thought I was so far from weddings, but after recording this episode I realized I really am not!
So if you are a wedding photographer you are totally going to vibe with this episode asI unpack just some of the similarities.
Cause the two worlds are not as far apart as you would think!

Click to work with Paula in PBE Academy 2024 - Doors Open for limited time

Work smarter NOT harder

That used to be my motto at the end of every year

And yet in December I would find myself in a ball of stress and anxiety and not feeling well compensated for all my hard work.
Can you relate?
If you want to make sure that you are working with purpose in a way that feels good
This episode is for you my friend.
Cause after 24 years in business, I have narrowed my focus on 5 areas that if in tune, make me have a really happy business (and happy Paula)
So this episode is dedicated to helping YOU to work smarter - not harder in 2024.
In this episode I share : 

• Where to focus to avoid distraction
• How to start making more in your business
• Online dating and how it is like business
• Making AI your friend

Learn with Paula 
Join Free Masterclass - Capture Personal Brand Images That Sell

We all know as photographers, and especially as personal brand photographers that we should be walking our talk.

And by that I mean actually showing up online, whether in images or video
Or better again both.
However, just like our clients do it is really easy to get caught up in our heads, get into overwhelm and then spend weeks (or months) in procrastination.
So I thought we would start the new year with a little bit of inspiration on how you can focus on cultivating your own personal brand.
Cause my ultimate goal is really to help you to get seen for all the good that you do.
Ahem notice the word SEEN 😳
In this episode, I share : 

• 3 simple strategies to take the ick out of showing up more
• One key question to ask yourself when curating your own personal brand
• Connecting with your clients who feel just like you

LEARN WITH PAULA

As the end of the year approaches, it is time to take stock.
However, how many times do you look back over the year and look at all the things you didn’t achieve, rather than the things you did.
So in this episode I want to take a small fraction of an exercise I guided my students through
In the hope that this will help you to focus on what you did well as you look forward to a new year.
Let’s lighten it up, look to the future with renewed hope and maybe a little emphasis on where you can focus on to make you happy and content in your photography business!

LEARN WITH PAULA

I get asked ALL the time in my DM’s about what gear is the best to use for Personal Brand Photography.
Now I want to preface this discussion with the fact that I think I am probably the least “techie” photog I know.
Sure I like to have good gear that is reliable and gets me good results.
But I also don’t need to have all the new shiny toys, just never been my MO
True story : I much prefer to spend my biz dollars on marketing (but that is for another episode)
So for todays episode, I thought I would lift the lid on my car boot and share what I can not do without on any personal brand shoot!
In this episode, I Share : 

• The Camera bodies and lenses I can not do without

• The lighting gear for natural light looking images

• Extra gear that comes on every session regardless of the subject