Photographers In Focus

LEARN WITH PAULA

Are you starting to feel like you may have outgrown your (current) photography business?
Or maybe you just have a bit of a feeling that it is time to change up your photography business model and what you are doing?
However it can be really hard to face up to this when you have spent years building your business to where it is today right?
I have had a bit of a realisation lately, and I really needed to share it as I am pretty sure it might resonate with you if you are nodding along to anything I just mentioned.
So in this episode I wanted to unpack what to do when you are feeling drawn to change and how you might be able to work through it.
In this episode I share ; 

• The 3 things that might hold you back from acting on your itch
• How to make transition without throwing out the baby with the bath water
• How following your intuition can lead to greater successes

I really love learning & teaching in person.You pick up little things that you just can not see on filtered videos where we take out or repeat the things people don't want you to see.

In a world full of editing I think there is still no better way to learn than sitting in a room, watching someone work and getting to ask questions in the moment.

This is why I LOVED teaching a series of in-person workshops recently.

After coaching and teaching photographers from around the world on Zooms for the last few years, it was great to literally learn from other photographers as they asked questions, shared things with me and of course me getting to watch others in action.

So in this episode I thought I would share a few things I learnt about the way I shoot, from teaching others in person.

In this episode I share :

* The biggest thing that can literally transform the way you capture - and its not equipment
* Where to place awareness when capturing people
* How to make sure you achieve your shoot goals

LEARN WITH ME

Are you at a point where you are evaluating your photography business and want to start 2024 with gusto?
If you've tried every folio building / portrait offer / pricing combination, but just don't seem to be able to get the sales you know you need to justify the amount of time you spend on each job. Or maybe you are running ragged chasing after small tots on portraits shoots, dealing with screaming babies and uptight parents, all with no guarantee of a pay cheque at the end... always crossing your fingers that they would actually get a decent sale to make it all worthwhile.
Or perhaps you are just feeling a little burnt out from another exhausting wedding season (and are in editing overwhelm right now) and want to make sure you don't land here (again) next year.
If you are nodding to any of the above, my friend this episode is for you. I share how you can make some changes in your business so that you feel more in flow in 2024.

LEARN WITH PAULA

Have you ever felt like people around you look at your photography business like a cute hobby?

Do you feel a little frustrated as you just don't feel as professional as you would like?

Or are you currently struggling with feeling like a real business owner?

All of these are really common in creative fields, but even more so as professional photographers in 2023.

If you have or are struggling with a slight case of imposter syndrome right now, don't worry you are not alone.

I speak to photographers all the time who say things like I really need to step up my game in my business or it's time to really make my business feel real.

And so if this is you I recorded this episode with you in mind.

I believe there are simple things you can do to take your thinking from hobbyist to business owner so everyone (including your customers) sees and feels your business game in action.

Ever had something you really really wanted blow up in your face?

Or lost a bunch of money on something that didn't pan out like you thought?

Or spent ages creating something only to realize you need to do it all over again and start from scratch?

I did... all of these... in the last 12 months!

And I want to be super honest with you as I believe in transparency.

But I also want to share how I turned all of these around into positives. Cause when life gives you lemons...!

I am a massive "experience" person.

I am not huge into amassing material possessions.

I'd happily trade in nice jewelry for an epic holiday to fill my memory banks. That's me.

And that is why I love creating experiences for my clients. Cause I really understand that a good photo shoot can go way beyond the necessity to create a bunch of great images.

Sure that is the final outcome, but it can be an amazing journey and experience along the way to get that outcome.

As a result, the feedback I get from my clients goes way beyond how the images make them feel, but rather how the shoot experience as a whole makes them feel.

So I wanted to dig deep into a recent shoot experience to share with you some insights that might help you to expand your experiences.

And help shift you into thinking a bit more broadly about how you offer Personal Branding to your clients as a product.

I am so excited about what I am going to share with you.
This has literally shaved 10’s or hours of work time from my workload each month 
And saved me $1000’s at the same time
And it is not just the same for me, it is that way for every one of my students I have shared this with you have jumped in like me.
If you are scared of changing up the way you work, feeling overwhelmed right now or just needing to shake things up in how you operate, this episode is for you my friend!
In this Episode I share : 

• How to save your business (and brain power at the same time)
• Where you can find the energy to do things you have been putting off
• How to carve out more time for creativity

https://www.paulabrennaneducation.com/podcasts/58
LEARN WITH ME 

LEARN WITH PAULA

CHECKOUT UPCOMING WORKSHOPS

Have you ever learnt in person with another photographer ?
In the early days I was lucky enough to carry bags, reflectors and fluff dresses and (not robes) for so many awesome photogs.
And I was pretty good cheap (and often free) labour, so I got asked to come back.
I am a massive fan of learning on the job.
And that is why I have always been a huge fan of going to paid workshops throughout my career.
I was sharing with my good friend Alison a story about a workshop I was at, back in the year 2000, and great thing was I hit record on my phone.
And so for todays episode I thought I would share this little snippet from our long conversation about one of the biggest lessons I learnt in my career.

I love software that helps me to save time, serve my clients better and make more money. Simple.

And I really love software that just makes the whole process of setting up, operating and understanding all the tech stuff easier.

Which is why I am a massive fan of Studio Ninja, and why I wanted so badly to chat with Chris Garbacz and introduce him and SN to you if you have not discovered them yet,

Chris is an award winning wedding photographer, co-founder at Studio Ninja
and author of Shoot Like a Ninja, an Amazon Top 10 bestseller... just to name a few things!

But rather than doing a "sales pitch"" for the software, I really wanted you to hear the guy behind the software, as I think that it is the people behind this photography business tool that is what makes it a standout for me.

You can hear in his voice that he is passionate about helping us photogs, cause he is one, and he gets the struggle.

I love sharing stories with Chris about the transition into seeing the light with automations and hearing the success stories of the studio ninja clients.

And I especially am a big fan of how candidly he shares the origin story and how they overcame so many early obstacles on their journey of growth.

Lots of lessons in this one for sticking the path, and even if you don't geek out on automations and this tech stuff like I do there is still so much gold in this one.

 
LEARN WITH PAULA - https://www.paulabrennaneducation.com/learn 

CHECK OUT STUDIO NINJA - https://app.studioninja.co 

CHECK OUT CHRIS GARBECZ - https://www.chrisgarbacz.com.au

LEARN WITH PAULA

Ever get stuck when you are on a shoot with a client for ideas on how to create variety?
When I first jumped from portraits to personal branding I must admit a lot of my work could look a little one-note.
I had to work really hard to make sure I was creating enough variety for my clients and really fight the urge to Perfectly portrait pose and crop throughout the shoot.
You have heard me say it before, but Personal Branding is way more than a headshot, and so I thought I would dig deep into a few images you can master to create quality and variety for your client.
In this episode I share : 

• How to switch up to create marketable content for your clients
• What your clients need to tell their story
• Expand your range to create a better service & final product