Photographers In Focus

Have you been feeling the pinch lately? 

Are your bookings down and you are finding clients slower to book? 
Trust me, you're not alone. 
I wanted to get real about the current economic challenges we're all facing and how it's affecting our photography businesses.

Cause I know it's tough out there, but I want to share some practical strategies that have helped me stay afloat during these challenging times. 
There are ways to keep your business thriving even when the financial climate is tricky. And I want to give you some creative solutions.
Rather than stewing in the doom and gloom, I want to help you become proactive :)

In this episode, I share:

• Strategies to adapt to economic changes
• Finding the markets that you CAN serve
• Staying positive and proactive
  
  

Want more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?
Great! Start here for these and other trainings:​📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)​📷 Watch BTS on Full Mini Brand Session (Watch for Free)​

Are you struggling to make content creation a seamless part of your photography business? 

Or are you simply overwhelmed with your marketing to-do list, unsure of where to start, or how to stay consistent? 
Even though we have so much content right at our fingertips, this is one area I see hold up so many awesome photogs, is simply sharing what they do!
Believe me I have gone through the ropes on this one too!
And that is why I wanted to dive into how I have made content creation easier and more enjoyable for myself.

So that maybe this might inspire you to let up on yourself and find your own flow that works for you!

After listening I am sure you'll find it easier to maintain a consistent marketing rhythm and reduce the stress you might right now associate with content creation.
Join me as I walk you through my journey of experimenting with different methods and routines to find what truly works. 

Let's transform your content creation process into something you look forward to, rather than a dreaded task.

In this Episode, I share :

• How to discover the joy in creating content that reflects your passion for photography
• Finding your optimal creative space
• Setting realistic goals for content creation
• Overcoming common content creation challenges
• Integrating creativity into your marketing routine

Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground.  📷 Check out Done-for-you Marketing campaigns (Save Time)

I freaking love marketing for others, but often get super stuck when it comes to marketing myself.

So I am no angel in this department.

However I have learnt to borrow a simple strategy from my retail days and I thought you might need to apply this too!

So if you are feeling stuck, unsure of how to promote yourself without feeling pushy or inauthentic

Or wondering wonder why your social media posts aren't gaining traction

Of just feel like all your marketing is falling flat
This episode is for you my friend.

Trust me, marketing doesn't have to be intimidating or uncomfortable; it can actually be a beautiful way to connect with your ideal clients.
My goal is to help you to ask the right questions, engage meaningfully with potential clients, and use your social media platforms to their fullest potential.

 Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground.
📷 Save time with Done-for-you Marketing campaigns (Get Started)


Or need more help with shooting, marketing & selling personal brand photography
and/or generally getting paid for your photography?

Great! Start here for these and other trainings:

📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)
📷 Future Proof Your Photography Business Free Guide (Snap it up)

Are you tired of feeling like your marketing efforts are all over the place?
Or find it difficult to keep up with the endless marketing advice thrown your way? 
Feel like you're constantly trying new strategies but not seeing the results you hoped for?
 If so, you're not alone. Many photographers struggle with the overwhelming task of marketing themselves effectively.
Today, I’m sharing how I moved from scattergun marketing tactics to a more focused approach that works. 
I've been able to simplify my marketing efforts and achieve better results by changing the way I approach my marketing, and I will share how you can too.
This episode is packed with practical tips and insights to help you streamline your marketing and focus on what really matters.
In this episode learn : - Overcoming marketing overwhelm- Avoiding the stress of trying to do everything at once- Understanding the natural rhythms of your business- Seasonal marketing strategies

LEARN WITH PAULA

Are you drowning in a sea of marketing options, unsure of where to focus your efforts?
Let’s be real…  with so many strategies and tactics hitting you in the face on social media, it is SOOOOO easy to freak out and not know what to do.
It is so easy to sit for day weeks, heck even months in confusion and paralysis, and I want to help you to get through this.
I firmly believe in the power of simple, effective marketing for long-term success. 
Yet, with the endless stream of information, it's no wonder you might feel frozen in place.
Ultimately, I think you know this his podcast is all about helping you find your flow, achieve ease, and reap the rewards of owning your own business—both now and in the future.
In this episode, I want to help you to “unfuss” yourself with your marketing, so you can start to make it easier on yourself to actually get things done!
Let's ditch the "should's" and embrace the "do's" in your marketing strategy—starting now!

LEARN WITH PAULA

One question I get asked all the time is “Do you allow families into your personal brand photoshoots?”
So I thought I would record a podcast episode to answer this question.
If you are from the family portrait market you might be trying to move out of it and wanting to get away from kids, teens and partners
But perhaps there is a perfect way to take advantage of your current audience and transition slowly into personal branding.
I decided to unpack a few things to think about when it comes to incorporating families into your personal brand shoots.
In this episode, I share : 

• The Pros of Including Families
• Cons of Including Families
• Guidelines for including families if you decide to offer this to your clients

LEARN WITH PAULA

This year is very much about collaborating with others for me, as I think you will know if you have been tuning in
And so this week I am so excited as I was lucky enough to chat with the really talented Mark Rossetto.
Now if you have not heard of Mark before, he is an international award-winning double master photographer (AIPP), Master Photographer with WPPI, a highly sought-after public speaker and a qualified Life and Photography Business Coach
Mark now dedicates his time to teaching photographers the skills needed to build successful businesses through the Professional Photography Business Network.
I love his energy and I love his shared enthusiasm for our industry. We talked history, and the future of photography and bringing our community - particularly here in Australia - together.
And I love bringing this conversation to you!

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Sorry guys… I am going to say this from this onset...
This one is for the lady photogs today.
Don’t mean to exclude the boys ever (but I am today) 
I just really wanted to speak to my girls out there today.
Cause let’s face it, lady photog business owners are often juggling lots of plates.
Now I am not discounting men and their contribution in any way. In fact my dad was a photographer who more than pulled his weight in the home.
However I have observed that many of my best friends & clients (who are all business owners from all different walks of life) do have to balance just a few more tasks when kids and household duties are concerned.
So I wanted to record an episode to speak to the lady photogs who do business with other ladies in business..
Cause I really think that what we are all looking for is ease and simplicity.
So if you are feeling stressed out, overwhelmed, tired, like you are not necessarily doing everything (or anything) as well as you’d like to be doing.
This episode is for you!

Join Free Mini Brand Session Masterclass by Clicking Here

Once upon a time, I felt so overwhelmed in my business that I hired a business coach, cause I couldn’t see which way was up.
They walked me through an exercise to work out what my perfect day would look like.
I know this may seem like a silly exercise to many, but I was working so hard for other people's outcomes I lost sight of what I wanted for me on a day to day basis.
This was 7 years ago.
And as I was recording todays episode of the podcast, I realised that “this day” - a Monday I experienced recently - was it!
Now this “Monday” was not by any means one of the most remarkable days in terms of business, revenue or marketing.
But it is the kind of day I have been building my business towards for years.
And this is also what I like to help others to do, to build their business to serve them THEIR perfect day
(in fact I have virtually a whole module inside of my course devoted to this outcome)
So if you are feeling in need of inspiration about how the simplicity of one single day can bring another so much joy
Then this episode is for you my friend.

LEARN WITH PAULA

If you are a dinosaur photog like me (OK so I am still only in my mid 40's but I've definitely been around for a while now) Or even if your business is a spring chicken

I think you might find this podcast a bit of an eye opener

Or confirmation of the way you might be operating but maybe have not paid attention.

I am going to take you on a short journey to come to a practical marketing tip that I think maybe helpful to you.

So stick with this one, it may feel a little indulgent, but trust me as with everything I do...

There is method to my madness.