Photographers In Focus

Photographers In Focus

By Paula BrennanBusinessEducationMarketing
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Photographers In Focus episodes

  • Thriving together - Connecting with Your Industry Tribe
    Learn with Paula

    I have said this before, but being in business for yourself can be a lonely old game.
    And often one that can leave you at the peril of wherever your head is at on a particular issue, a particular edit with a big decision…
    And let’s face it, sometimes the people in your life just dont get it - not for the lack of love or the lack of wanting to understand what you are going through
    It is just so hard to really get it, until you are stuck in it - right?
    That is why I truly believe that in order to succeed in your photography business, it is important for you to build a village around you with people who get what you are going through.
    And by village, it can just be you plus one or many. Completely up to you.
    So I wanted to record an episode where I can share openly with you who has really affected my business in ways I could not have imagined.
    In this episode I share : 
    • The benefit of opening up a little (or alot) 
    • My life guru and how she affected my business
    • Where to find YOUR tribe
    • The wins when you invest your time & cash in the right places

    26 min
  • Feeling in Control & Confident in Business with Mandy Lee
    LEARN WITH PAULA

    I love talking to other photographers who are completely rocking it in their business, so that maybe hearing from others can help you to have a few a-ha moments too.
    So I loved this discussion with my student and fellow Personal Brand Photographer Mandy Lee as she is going great guns in a business she now really enjoys.
    Mandy is a Gold Coast Based Photographer (just down the road from me) and she now works solely with camera shy business women over the age of 40 go from INVISIBLE to UNMISSABLE
    I wanted to bring Mandy on to share how she has become more confident in herself as a business owner and give a little inspiration about what is possible when you focus on the areas that really help to get you ahead in business.
    In this episode, Mandy Shares : 
    • What made her move into Personal Branding
    • How she captures in styled homes with incredible sales
    • The framework that she followed to help her increase her business & confidence
    • The one thing she attributes to her success
    • How she discovered branding is a necessity, not a luxury


    Check out Mandy Lee here
    39 min
  • Becoming the go-to Photographer in Your Area
    LEARN WITH PAULA

    How often do you see other photographers in your area zooming up in the ranks (even if you have been around for years) 
    And wonder how did they become so big so quickly?
    I used to to sit back and ponder this.
    As a bit of an over thinker and eager student I would study what others were doing to try and see if I could map out what makes some photogs become well known and stand out more than others.
    Sure the quality of your photography is one thing, but there really are other elements that mean that one photographer can navigate to a successful business quicker than another with equal skills.
    So in this episode I distilled my thoughts on this down to 3 key areas I think you can focus on to become one of the go-to photographers in your area.
    In this episode, I share : 
    • How to become recognizable in a sea of same
    • The rinse and repeat method
    • How to make yourself the number one choice for “busy” business people
    • Making sure good word about working with you is going around

    24 min
  • My Top 3 locations for Personal Brand Photoshoots

    LEARN WITH PAULA

    WATCH NEW MASTERCLASS : CAPTURE DREAM CLIENTS IN BEAUTIFUL SPACES


    Are you a little bored with you are currently shooting?


    Or perhaps you are stuck working in locations that you just don’t love.


    That was me too.


    Let’s face it, it can be really tough when you turn up to a shoot all excited only to find you are stuck in a room with no light, dark walls and full or furniture you need to navigate.


    And I think all photographers have faced some awkward spaces to navigate in their time. 


    I still do from time to time, but I also have built a business where more than not I now get to choose where I capture.


    I think that is one of the best parts of Personal Branding, is getting back a little more control of where you want to capture your clients, cause often times you are more in the drivers seat.


    That's why I wanted to share my favourite locations for shooting in, because I now love what I can create in different spaces for my brand clients, and I wanted to share with you why.


    In this episode, I share : 


    • My favourite place to create connection with my clients
    • How I love to create with spontaneity
    • My newest obsession
    • The best opportunity for brand photogs to have successful business

    29 min
  • Time blocking for mental health and business wellbeing
    Learn With Paula

    One of the things I have struggled with a lot through my career is, overwhelm.

    That is really the only word for it.

    Let’s face it - when you are a solopreneur as the grams would call it, you have to do everything and feel like you have to be everywhere for everyone.

    And as much as it is lovely to be able to facilitate the needs of others as much as you can, this can just leave you with an empty cup.

    In this episode I wanted to share openly and honestly the one main thing I have learnt to do to make sure I don’t burn out.

    In this episode, I share: 
    • How I avoid compromising my focus
    • My exact schedule I try to keep in 2023
    • My love of closing open loops!


    23 min
  • Overcoming Self-Doubt and Building Confidence
    Learn With Paula

    One of the most crippling things you can face in your photography business is a lack of confidence.
    It can manifest itself in so many ways, eroding your ability to make decisions, charge what you know you should, and have you in a mess on a shoot day with your clients.
    I am no stranger to this
    In fact I don’t think any professional could be.
    But how do you manage to work through it? 
    I wanted to have a frank discussion (with myself!) about this, and try and unpick one key way I have found for myself that works to help build my confidence when it is lack lustre.
    In this episode I share : 
    • What teaching my daughter to drive illuminated for me
    • How I moved from comparisonitis
    • How to grow your confidence incrementally
    • Reframing your “lack” of confidence


    20 min
  • Talking Hybrid Shoots with Nikki McLennan
    JOIN LIVE MINI SESSIONS WORKSHOP

    LEARN WITH PAULA

    I know all too well the perplexities that can come when you have an existing client base say in family portraits or boudoir and how unsettling it can feel to want to offer Personal Branding
    But also how difficult it can feel to introduce it to your audience.
    Will they feel weird, will they stop following or will they come along?
    So I decided to ask one of my new members Nikki McLennon to come along, as we have been working through developing a Hybrid shoot - style
    A new way of offering Personal Branding to her clients, 
    And as a mentor & guide it is great to see people who are not afraid of “getting it wrong” and who jump into it and learn along the way.
    And Nikki completely embodies this. So she is putting into action everything we are working through in the coaching calls, and I wanted her to share how this is working for her!
    This is a great discussion with someone who has been working professionally for 23 years, so much to get out of this chat!
    In this episode, I share :
    * How she learnt “Photography” the best (and it was not her in her Art degree)
    * Personal Brand Opportunities within the boudoir & adult market
    * Overcoming blocks around what other people “can afford”
    * The benefit of learning in a small group environment
    * Crafting time for her life alongside of business at 40
    PLEASE NOTE THERE IS MENTION OF ADULT STYLE CONTENT (ONLY SHORT BUT I DON’T WANT YOU TO BE OFFENDED)
    Check out Podcast Home Page Here
    Find Nikki Here

    47 min
  • Time to shift gears with pricing?
    PRICING & PACKAGING WORKSHOP

    LEARN WITH PAULA

    Have you been mulling over a price increase (or decrease) for a while now? 
    Implementing changes in your pricing can make you feel a bit ick. I get it.
    But there comes a time when you have to put your business pants on and implement some changes in the way you are pricing your photography, otherwise you might end up finding yourself in a pickle at the end of the quarter.
    And with inflation affecting everyone across the world, I thought this was a good time to maybe give you a little nudge to take a look at this area in your business.
    Whether your calendar is full or you are looking to fill it, this is an area that needs a little check in to make sure your business is healthy, and so I wanted to share what I think are the red flags that are telling you it is time to consider (and implement) a price adjustment in your business.
    In this episode, I share :
    • The story of a beautiful artist - just like you
    • The Signs You need a Price Adjustment
    • The most common at home red flag that it’s time
    • How you can review your pricing with my help


    Listen to the episode here
    25 min
  • Blank canvas, bold moves: Where I'd channel my energy in a photography business reset
    LEARN WITH PAULA 

    UPCOMING RETREAT 

    In this episode, I delve into the challenge of getting lost in the daily grind of your photography business and losing sight of the fundamentals. Imagine wiping the slate clean and starting anew in your business. However, let's set aside discussions about gear since we assume you already have a camera and a decent lens. Instead, I want to make this episode actionable and relevant by breaking down how I would allocate my energy (time) and resources (money) if I were embarking on a fresh business journey.Join me as I explore this concept that has been on my mind while striving to enhance my teaching and guidance for fellow photographers.This exercise compelled me to take a critical look at my own business, and I can't wait to share the insights with you. Tune in to discover:

    1. The five key areas where I would channel my energy
    2. Strategies to accelerate your learning process
    3. Unconventional choices I would make, prioritizing them over seemingly obvious alternatives


    I hope this will inspire you to reassess and revitalize your photography business. Join me in this episode as we reimagine success from a clean slate perspective.

    To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
    Remember to SUBSCRIBE and FOLLOW!
    https://www.paulabrennaneducation.com/podcasts/45
    23 min

About Photographers In Focus

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Photographers in Focus is about the things that really matter when you're running a photography business today. Through real stories, practical learning and honest conversations with…