Photographers In Focus

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Being photographed can bring up all sorts of emotions for your clients... excitement, anticipation, overwhelm, vulnerability... And when getting your clients prepared for the photoshoot, it is important that you make them feel supported and encouraged.... and enough.

Invariably one of the main questions they will want answered is what clothes they should bring.

Rather than giving them a list of what to wear and what not to wear, I like to support them to make choices that feel right for them.

It is important to make sure the images look and feel authentic to the person that shows up in person.

But it is also important they bring a range of clothes you can work with too!

To get to know Paula and get insight into her work, click here & Follow her on Instagram here. 

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Last week as I was driving with my beautiful teenager after I picked her up from school, and she was enthusiastically recalling something that had happened in one of her classes that day.
Her teacher asked something that stuck up some debate (particularly in my daughter) but it really made me look at how we photographers work.
In this episode, I’m going to share proud momma moments and some awesome teenage wisdom I think we can all listen to once in a while.
Because let’s face it, the photography industry, social media, the media.. all instill so much pressure on what other people think of you. 
If you are struggling with comparisonitus, perfectionism or are just overthinking everything, take a little listen to see what some wisdom from someone who is not layered with all the gabage we put on ourselves can share!
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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I recently had a brilliant question posed to me in my mentoring group and I thought this was an excellent topic to break down - How long did it take before you're able to charge what you charge?
So to break it down further, my beautiful community member wanted to offer premium experiences and find clients willing to pay whilst considering the hard work it takes to become a high-service business.
And this is something I could talk for days about. However it really got me thinking about the journey.
In this episode, I dive deep into what I think is a really topical conversation that made me look back on how I started my business, the not-so-great decisions I made, and how I finally see my photography’s value and used this to leverage my business.
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.

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Images are not only meant to represent a person, brand, or organization, they should also hold great value, spark interest and tell unwritten stories. 
In this episode, I envisioned that there’s no other person who can talk best about how to have visuals that tell stories and capture people’s attention than the phenomenal and award-winning business owner Lizzie Henebery.
Lizzie helps growth-focused clients across industries to achieve their vision and get the exposure they deserve. She builds content, communication messages, and strategy so people can see, believe and buy the client’s vision.
Working with Lizzie and her team at The Organised Creative is like having a total approach filled with collaborations with experts in their respective niches. In doing so, they present excellent branding through well-crafted stories and images that best represent the brand.
Get a load of valuable information on how you can demonstrate a client’s vision and story by incorporating specific images and collaborations, this is an episode you wouldn’t want to miss. 

To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE

One question that I always get asked is whether to pre-edit images before showing them to clients... or not. 
And I do think you need to think this through since whatever you decide to do will surely influence the client’s perception of your brand and business.
In this episode, we’re going to discuss a hot topic about the pros and cons of pre-editing and not pre-editing your images. I truly believe that you should consider doing this when you’re new in business or about to transition to a different business model.
I share from my own opinion what works for my photography business and what has helped me create a positive reputation with my clients. 
There is no right or wrong answer here but tune in as I guarantee that at the end of this conversation, you’ll learn how to weigh in what’s the best editing (or not) path for your photography business.  
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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There was a time when I was so oblivious about my finances and often burying my head in the sand until it was the end of the tax year, cringing while showing my books to my accountant. 
I never knew what to expect and always trusted my gut when it came to running the business. Which I learnt in time was a BIG error on my part!
Now, I know the importance of knowing my numbers, and over time, I have developed strategies that have helped me to proactively increase business revenue. 
In this episode, I share the 11 ways to improve your business revenue. Keep in mind that revenue is the overall amount of money you can potentially bring into the business, not necessarily profit, however of course they could enhance your profit for sure! 
These tips will encourage you to look beyond the packages you’re currently offering and assess services you may be giving away for free.
We’ll look into your prices, creating new experiences, adding services, and the most important thing in the business - generating more leads and so much more. 
This is going to be an exciting discussion, so make sure you don’t miss the episode.

To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE

As a photographer it is so easy to always be putting what you think are the needs of your clients first, that oftentimes you don’t focus on the kind of experience YOU want to create.
In this episode I wanted to share how prioritising HOW you want to create for your clients can help to not only make your experience feel more in flow, but in creating YOUR dream experiences you will also help to attract YOUR dream clients!
I am all about working with people who inspire me, and by creating a higher level of experience I am bless to work with people who light me up ALL the time!
So now I have created a business model and mastered the best ways to ensure that my clients needs are met whilst also providing an awesome experience for everyone (me included!)
So tune in as I share how I now run my business and the effective methods that allow me to capture great images in a way that feels (and looks) great!

To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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Happy New Year! 
I’d like to start the year by discussing one persistent problem most people struggle with: understanding the value you deliver.
Although I wouldn’t want to exclude you gentlemen in this conversation let me say a little disclaimer that I see this issue more in women than you.
The reality is that so many women in our industry don’t value themselves, which is evident in how they handle business. 
Not recognising the value you offer impacts business growth - you don’t know how to set proper pricing, come up with better offers, and don’t see the return of all your efforts and hard work.I hope that in this episode you learn how to appreciate your value, unravel the possibilities you truly deserve, and start taking control of where your business needs to go.
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE

I just can’t contain my excitement that we have reached the end of 2022. It was indeed a crazy year filled with good and bad surprises that made impact on both our personal and business lives. 
And so today’s episode, I have decided to share my 2022 reflections and planning ahead for the next year.
Most people choose a word or theme that best describes their plans and intentions for the new year but I just want to chase feelings.
So for 2023, I want to be chasing inspiration. I learnt that whenever I go after what makes me inspired, the flow, connection, and intimacy automatically follow through.
Tune in as I share how following what inspires me allowed me to map out my 2023 plans.
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE

Understanding how personal brand photographs are used by your clients and the story that's being told plays an integral part of a successful photoshoot.
Some photographers get stuck in the process of creating great images while forgetting about their final use and fail to bring a client’s brand to life.
So in this episode I’ve  invited a beautiful client of mine, Delyse Wright to share her insights and expertise in creating great images that serve clients all throughout their branding.
Delyse is a brand stylist and brand coach who’s been through her own brand evolutions and acknowledges these transitions as stepping stones to finding her true passion.
Photographers need to remember that photos are not just meant to look pretty, they have a critical role to play to embody functional marketing content for the clients. 
Careful consideration needs to be placed on the aesthetics, the variety of images produced and how it brings the clients personal and business values to life.


To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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