Photographers In Focus

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Do you struggle using Social Media Platforms? Over-thinking what to post, which leads to procrastination and self doubt, resulting in no post at all. With the ever growing desire for social media presences, it can be extremely overwhelming navigating this space and knowing how to best use it for what your needs are.
Today, Paula lets us in on a confession. She isn’t Social Media’s biggest fan, which has actually allowed Paula to discover what platforms she likes to interact on and how to use them effectively. Listen in as Paula gives you her 5 tips to keeping up with your social media post schedule and creating a feed that shows your personality. 
To access the Pivot, Grow and Create guide mentioned in this episode, click here.
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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Remember when it was easy to just pop an ad in the yellow pages and gain your clientele. We now have so many areas for clients to find you, so how do you engage them and make it easy for them to say yes!
In this episode, Paula chats about how you can best serve your clients and make it an easy process for them. She challenges you to deep dive through your website, checking through all the nitty gritty details, like links, contact information and that what you do is clearly displayed and understood. She really wants to ensure all your process before, during and after working with your client is seamless, engaging and most importantly easy for your clients. 
Send us a DM or email for a link to your free PDF cheat sheet mentioned in this episode.
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE

For photographers, editing is a huge part of every shoot. If you are constantly on the go, shooting at locations, editing is a time consuming part that you probably don't have time for. So you thought, do I hire a retoucher or do I use a third party company to handle this for me?
Today, Paula sits down and talks all about just this! She has experienced it all, from outsourcing her work to a third party company, to now having a full time retoucher as one of her team. She sheds light on her experiences and the ins and outs of what work and what doesnt work. 
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE

Doing a multi client shoot in one shoot day has many benefits, it reduces the cost for your clients, it’s more time effective for you, it acts as a networking day for your beautiful clients & it can be a fun and incredible experience for everyone! As amazing as these shoots are, they are HUGE to organise and execute. 
In today’s episode, Paula gives you the 7 steps to creating a successful shoot day. Paula outlines the things you need to consider when organising the shoot, how to market to your target clientele & things you’ll need to be fully equipped for your big shoot day! 
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
Remember to SUBSCRIBE and FOLLOW!

FOR MENTORING + LEARNING WITH PAULA CLICK HERE

Do I need a Personal Branding Photographer? This is a question many photographers think clients ponder upon. The reality is most clients are ready to take the leap and make the investment, so it’s on you as the photographer to step up and confidently make the connection with these clients.
Today, Paula is joined by a very special guest, one of her clients, Kerstin Reithmyer. Kerstin is a business coach who works in the online space, this means Kerstin has created an amazing reality for her life, allowing her to travel freely, work her own hours and be an entrepreneur in the business world. Paula chats to Kerstin all about her experience of working with personal branding photographers, how it has impacted her business and gives fellow photographers a business owners perspective on the importance of branding photography. 
Breakthrough is a step-by-step implementation program that shows the exact blueprint Paula now uses to attract and pre-sell intelligently priced personal brand packages, how to create systems to save your time and build a tribe of loyal repeat clients. All with support and community to push past your blocks and barriers that may have slowed you down so far. Discover the course here. 
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
Remember to SUBSCRIBE and FOLLOW!

FOR MENTORING + LEARNING WITH PAULA CLICK HERE

A photography kit houses many things, most of which are vital to every shoot day! There’s the obvious things like Camera, Lens, Batteries but what are the things that are essential that aren’t as obvious?
In today’s episode, Paula goes through the 5 things she can't shoot without! From random pieces of equipment, to team members that help create the magic. This episode is a fantastic insight for all photographers, offering solutions to things you may be struggling with during your shoots.Breakthrough is a step-by-step implementation program that shows the exact blueprint Paula now uses to attract and pre-sell intelligently priced personal brand packages, how to create systems to save your time and build a tribe of loyal repeat clients. All with support and community to push past your blocks and barriers that may have slowed you down so far. Discover the course here. 
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
Remember to SUBSCRIBE and FOLLOW!

FOR MENTORING + LEARNING WITH PAULA CLICK HERE

For your clients, photography is one of the crucial elements to marketing their business and who they are. Ensuring each shoot day is optimised to provide your clients with a variety of content is one of Paula’s biggest assets that she offers.
Using the same outfit, same location and same composition is not going to serve your clients in the long run and it certainly isn’t optimal for you. Today, Paula talks about the importance of pre shoot prep and how to ensure you are organised on your shoot day to offer your clients more variety. Changing up small things and adding activities to your shoot days, helps give the illusion of different shoots, and ensures your client has the best experience with you.
Free downloadable of all the notes spoken about today here. 
Breakthrough is a step-by-step implementation program that shows the exact blueprint Paula now uses to attract and pre-sell intelligently priced personal brand packages, how to create systems to save your time and build a tribe of loyal repeat clients. All with support and community to push past your blocks and barriers that may have slowed you down so far. Discover the course here. 
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
Remember to SUBSCRIBE and FOLLOW!

FOR MENTORING + LEARNING WITH PAULA CLICK HERE

As a photographer, having a team of people to help create your clients personal branding shoot is so important. Makeup artists are just one of the people that you need on the day, and it’s important they understand your expectations so that they positively represent your business. 
In this episode, Paula offers great advice on how to set boundaries with the makeup artist you work with and how to navigate those ikky conversations. Paula points out the importance of outlining this in the initial communication, as this helps to avoid any misunderstandings and enhance the client experience (as well as yours).
It’s great to hear Paula's perspective and the expectations she has in place with her artists on shoot days, because this is the clients day and no one else. 
Breakthrough is a step-by-step implementation program that shows the exact blueprint Paula now uses to attract and pre-sell intelligently priced personal brand packages, how to create systems to save your time and build a tribe of loyal repeat clients. All with support and community to push past your blocks and barriers that may have slowed you down so far. Discover the course here. 
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
Remember to SUBSCRIBE and FOLLOW!

FOR MENTORING + LEARNING WITH PAULA CLICK HERE

Many photographers believe there isn’t a market of start up clients who will invest in photography, well…you’d be surprised! For start up businesses, creating your brand is crucial and in the market of today, clients are more aware of the importance of making an impact online, and this is where photography comes in!
In this episode, Paula is joined by a very special guest, Cass Connelly. Cass is a Mortgage Broker and repeat client of Paula’s. Paula wanted to hear more about Cass’s perspective, hearing her  thoughts on working with Paula, the smooth process from start to finish and why she continues to come back. 
They spend a little time talking business finding out how Paula has helped grow her business, the steps she took to grow her business so quickly & the importance of investing in Personal Branding Photography within your business. 
Find out more about what Cass offers here!
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
Remember to SUBSCRIBE and FOLLOW!

FOR MENTORING + LEARNING WITH PAULA CLICK HERE

Welcome back to another episode of The Business Of Personal Branding Photography. In this week's episode, Paula shares her golden moments she experiences while working with her clients. From the initial phone call, to those moments throughout the shoot where she gains that confidence, all the way through to the clients reviewing the photos and seeing the ones they chose. 
This is Paula's why and this why she loves working with women and being a part of their growth.  
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
Remember to SUBSCRIBE and FOLLOW!