Photographers In Focus

Photographers In Focus

By Paula BrennanBusinessEducationMarketing
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Photographers In Focus episodes

  • Is There a Big Enough Market for Personal Branding?
    FOR MENTORING + LEARNING WITH PAULA CLICK HERE

    Are there even enough clients out there that want personal branding? This is a question Paula finds herself being asked regularly, and the simple answer is YES! 
    The average entrepreneur/business owner doesn't have the capacity or desire to create and execute a social media strategy to show up online regularly. So personal branding photography is a marketing tool most small businesses need and want. 
    In this episode, Paula dives deep into The main types of personal brand clients and what they want from you, so you can create products, packages and marketing to suit their needs and see you getting paid well for your hard work!
    To read more about everything Paula covers in this episode, click here. 
    To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
    Remember to SUBSCRIBE and FOLLOW!
    29 min
  • 3 Things Photographers Need to do to be Successful in Business
    FOR MENTORING + LEARNING WITH PAULA CLICK HERE

    Are you running the kind of business that you dreamt of when you first picked up that camera and were bitten by the creative bug?  As creatives we spend all of our time perfecting our craft right which means that we don’t often spend time on the business side of things.  
    In this episode, Paula shares 3 things she wishes she knew when she first started her photography business. By listening you will learn the importance of valuing yourself and your work, the need for a sales process and why you should be marketing yourself.  

    To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
    Remember to SUBSCRIBE and FOLLOW!
    31 min
  • How to Market Headshots and Personal Branding Separately
    FOR MENTORING + LEARNING WITH PAULA CLICK HERE

    Welcome to another episode! This week Paula chats to us about how to differentiate between headshots and personal branding. In the market today, Paula has noticed headshots being marketed as personal branding, which is totally fine, but the objective of this episode is to allow photographers to expand their service offering and how to communicate the difference to their clients. Paula dives deeper into what headshots and personal branding look like for her, and the wide range of photo types she offers to her personal branding clients. 

    To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
    Remember to SUBSCRIBE and FOLLOW!
    28 min
  • Why I made the switch to personal brand photography… 100%

    FOR MENTORING + LEARNING WITH PAULA CLICK HERE

    Welcome to the very first episode of The Business of Personal Branding Photography! To kick start, Paula takes us on a trip down memory lane, filling us in on her incredible journey. From growing up surrounded by photography, thinking she’d never follow the same path, to discovering her love of photography, buying the family business, and diving into the world of weddings and eventually portrait photography. After years of amazing experiences and connections, Paula has jumped into the world of personal branding. 


    In this episode, Paula shares why she moved from a lucrative wedding studio in Sydney to open a portrait studio in a smaller beachside community to then closing it at it’s height to focus 100% on personal branding,  and offers her pros and cons of transitioning from wedding and portrait photography into the world of personal branding photography. 


    See full show notes and explore other episodes here!



    To get to know Paula and get insight into her work, click here & Follow her on instagram here.


    Remember to SUBSCRIBE and FOLLOW!

    38 min
  • Welcome to the Business of Personal Brand Photography
    FOR MENTORING + LEARNING WITH PAULA CLICK HERE

    In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.

    To get to know Paula and get insight into her work, click here & Follow her on Instagram here. 

    Remember to SUBSCRIBE and FOLLOW!
    1 min

About Photographers In Focus

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Photographers in Focus is about the things that really matter when you're running a photography business today. Through real stories, practical learning and honest conversations with…