Photographers In Focus

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Fun fact: Old-school marketing is not dead. 

Often it’s the simplest tools that can make the biggest impact. My number one go-to marketing tool is email. 

It may sound old-fashioned, but it still stands as a powerful way to reach customers and get your message out there. 

One of the main reasons I love email marketing is its accessibility. 

You don’t need any special equipment or skills to get started - all you need is an email address and a computer. 

Even if you don’t have tech expertise, you can easily create beautiful newsletters, automated messages, and promotional offers without breaking a sweat. 

Believe it or not, I'm not a techy person, yet I was able to quickly learn the basics of email marketing and start making an impact with my campaigns.

If you want the most bang for your buck, you can’t go wrong with email. Listen to this episode now to learn more about how you can supercharge your email marketing. 

To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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If you are a studio photographer and you are used to controlling your light and circumstances, I know that shooting on location can completely freak you out.

Trust me, even as a veteran photographer - wedding & portraits - preferring natural light, going on location can still freak me out at times.

The thing we know is that you can’t control everything.

That’s just a simple fact.

But it can be so much fun when you drive down and find a magic stream light coming through the trees on a long windy road, or a glisten that reflects in her eyes when the sunlight hits that magic golden hour.

PLUS I love the variety I can create for my clients by consistently changing up my backdrops and it keeps the gypsy in me stimulated creatively.

Let’s face it, if you want to succeed in personal branding, you need to get comfortable with shooting on location.
So in this episode I wanted to share my top tips for shooting on location.

Head’s up, this episode is not rocket science, it is just about preparation and planning.

But all practical advice to help you get the most for your clients every time.

To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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We all know the stress of the silly season, it’s an overwhelming time for most so being prepared with a marketing plan in place is crucial. Paula understands the overwhelming feeling most photographers feel when it comes to marketing, and gives a clear and simple breakdown to help you avoid overwhelm to ensure your marketing plan aligns this holiday season.
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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There are so many tips out there to help virtual businesses to prioritise working less and living the ideal life, so why can’t we translate this into traditional service businesses? 
Today Paula is giving us permission to do just that by offering tips on how to achieve your dream life. More holidays, more family time and just more time for yourself are some of the few things we forget along the way of owning a business. So get your notebook and pen ready and start the journey of creating your desired lifestyle. 
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE

In this episode Paula shares her real world experience and learnings about how to build your own personal brand as a photographer. You will learn how to position yourself as an expert in the photography business through both the content you put out online and how you should show up offline. Paula  also gives you advice on how to remain top of mind of your existing and prospective clients, so it’s safe to say, this one is a must listen!    
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE

In this episode Paula will help you figure out  whether you should have separate websites and/or Facebook and Instagram accounts for your business. This is a question Paula gets all the time from her clients, particularly when they start offering different services, i.e. Portrait Photography and Wedding Photography and she is going to speak to when it serves to keep them separate and when it can be a damaging business move.  
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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In this episode Paula is joined by a very special guest, Alison McWhirter. Alison felt stagnant within her photography business and was unsure of what direction. Alison was recommended Paula’s breakthrough program by a friend, and after completing the course, Alison has jumped ship into the personal branding photography world and isn’t going back! The two talk about Alison’s journey before making the switch and how much Alison’s life and business has changed since. 
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.

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We all have mentors to thank for influencing us in our journey to perfecting our craft.  Today, Paula dedicates this episode to 3 people she holds near and dear to her heart, and the things that they taught her to help her become the photographer she is today. 
To get first access to Paula’s free training coming this week, visit the link here.  FREE TRAINING SERIESProfit with Personal Brand Photography in 2022. Book shoots, Pre-sell Packages, and create recurring revenue with clients who feed your soul (and who value what you do!)
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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FOR MENTORING + LEARNING WITH PAULA CLICK HERE

With growing clientele, comes workload overwhelm. I’m sure you’ve had many days where you sit in front of your computer, and have no clue where to focus on, so you start ticking things off the to-do list and by the end of the day, you have no idea what you even achieved for the day. 
In today’s episode, Paula comes to the rescue, she takes time to offer advice on how to help you gain the ability to know where to focus within your business, especially if you feel as though your business is stagnant and/or off course. 
To get first access to Paula’s free training coming this week, visit the link here.  FREE TRAINING SERIESProfit with Personal Brand Photography in 2022. Book shoots, Pre-sell Packages, and create recurring revenue with clients who feed your soul (and who value what you do!)
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
Remember to SUBSCRIBE and FOLLOW!

FOR MENTORING + LEARNING WITH PAULA CLICK HERE

We all know that starting out as a photographer, you need to have a folio to showcase your work, and for personal branding this is no difference. When it comes time to create your folio, you need to evaluate the market you want to represent. 
In this episode, Paula gives you tips on building a portfolio to grow your desired clientele, and how to take control of your business to smash it in your dream market!
To access the Ultimate Posing Guide mentioned in this episode… https://paulabrennan.com.au/pb-posing-guide
To get to know Paula and get insight into her work, click here & Follow her on Instagram here.
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