A conversation with Phyllis Nickum, owner/operator of Cowgirls and Cowboys in the West, a tourism company on the rim of Palo Duro Canyon. Phyllis literally grew up in hotels, spent decades in hotel management and operations—including the Ambassador Hotel in Amarillo—and "retired" to a second career on horseback. She talks to host Jason Boyett about her career, the Ambassador's heyday, and why riding horses in the Panhandle is on so many travelers' bucket lists. This episode is sponsored by Panhandle-Plains Historical Museum.