Oftentimes when we talk about personal branding on the show, we’re talking about the image you present metaphorically, in terms of the attributes and qualities you choose to embody and express. However, the literal image you present of yourself also plays a crucial role and can significantly impact how others perceive you. So how can you use photography as the powerful tool it is to help you build and maintain a compelling brand?

In this episode of the Branding Room Only podcast, you’ll learn about my insights into how to ensure your photos work in your favor. Drawing from my lifelong passion and experience with photography, I’ll cover everything from the importance of professional headshots to practical DIY tips for taking great pictures with your smartphone.

00:49 - Why photos are such a critical component of your personal brand

3:07 - Photo preparation tips to get you ready for your close-up

8:47 - Why investing in a professional photographer can elevate your brand (and how to choose one)

10:31 - DIY photo tips for using your smartphone to capture high-quality photos

13:31 - How selfies can add a personal touch to your brand while complementing your professional photos

15:14 - The importance of a cohesive, up-to-date photo strategy across social media and professional platforms

Mentioned In Picture Perfect: Paula’s Rules for Capturing Your Personal Brand with the Right Photos

“Paula's Top 10 Rules for Perfect Photos: Prep, Posing, and More”

Jirel “Jay” McClinton (Dos Ojos Media) | LinkedIn

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. 

Reserve your seat at paulaedgar.com/events.