In this Legal Marketing Q&A, we answer a question from a lawyer preparing for their first INTA conference: "Beyond business cards, what should I bring to these meetings with potential referrer firms?"

We share 5 essential preparation strategies that transform casual conference connections into quality referral relationships:

• Create custom business cards with your photo to help people remember you
• Add a QR code linking to a digital hub with your content and scheduling options
• Schedule strategic meetings before the event using the conference attendee list
• Prepare specific talking points about your client portfolio and referral needs
• Plan a personalised follow-up strategy (and leave generic capability statements at home)

For IP lawyers and others seeking international referral relationships, the most valuable conference preparation isn't physical - strategic planning maximises your networking effectiveness.

📝 Read our full guide on lawyer conference preparation: https://www.pillarscroll.com/insights/the-successful-lawyers-guide-to-conference-preparation/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email [email protected]

🌎  Pillar & Scroll around the web: 

► Visit the Pillar & Scroll website https://www.pillarscroll.com
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When a Sydney lawyer asked about converting website traffic into email subscribers, it opened up an important conversation about a challenge many firms face: getting quality traffic to legal updates but struggling to build their mailing list.

In this practical Q&A, we explore how law firms can effectively transform casual readers into engaged subscribers without complicated technical solutions.

You'll discover:

• How to analyse your traffic sources to identify where visitors are coming from
• Why content segmentation is crucial for subscription success in legal marketing
• Creating targeted subscription pathways that respect readers' specific interests
• Crafting compelling calls-to-action tailored to different practice areas
• Technical implementation tips including slide-ins and form optimization
• Strategies for leveraging your existing network to jumpstart your subscriber base

Whether you're a boutique firm or a mid-sized practice looking to improve your email marketing effectiveness, this Q&A provides actionable guidance that actually works.

📝 Read the full article: https://www.pillarscroll.com/insights/lawyer-email-marketing-subscription-strategies/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email [email protected]

🌎  Pillar & Scroll around the web: 

► Visit the Pillar & Scroll website https://www.pillarscroll.com
► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/
► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/
► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/
► Follow Pillar & Scroll on X https://x.com/PillarScroll
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In this video, we explore how lawyers can confidently approach accountants to build valuable referral relationships. Learn practical conversation starters and strategies that focus on reciprocity rather than one-sided requests.

This guidance stems from a question from a Melbourne-based commercial lawyer who regularly encounters accountants but struggles with initiating referral conversations. We provide specific language, techniques, and follow-up strategies that create mutual value for both professionals.

Key topics covered:

• Why accountant-lawyer referral relationships matter
• Common mistakes lawyers make when approaching accountants
• The "So Do We" technique for starting conversations
• The seminar/event collaboration approach
• How to offer value through ad-hoc advice
• Effective follow-through strategies

📝 Read the full article: https://www.pillarscroll.com/insights/accounting-referral-partnerships-for-lawyers/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email [email protected]

🌎  Pillar & Scroll around the web: 

► Visit the Pillar & Scroll website https://www.pillarscroll.com
► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/
► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/
► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/
► Follow Pillar & Scroll on X https://x.com/PillarScroll
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When a Wellington family lawyer asked about DIY SEO tips for her new practice, it opened up an important conversation about building online visibility with limited resources. In this practical Q&A, we explore how new law firms can effectively improve their SEO without expensive consultants.

You'll discover:

• How to perform a Google health check to identify foundational issues
• Why creating dedicated pages for each search term is crucial for visibility
• The four SEO essentials every page needs (URLs, titles, meta descriptions, headings)
• Strategic internal linking techniques that boost your site architecture
• Setting up and optimising your Google Business Profile for local searches
• Building backlinks from professional associations and referral partners

Whether you're just starting your own practice or looking to improve your firm's online visibility without breaking the bank, this Q&A provides actionable guidance that actually works.

📝 Read the full article: https://www.pillarscroll.com/insights/diy-seo-tips-for-law-firms/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email [email protected]

🌎  Pillar & Scroll around the web: 

► Visit the Pillar & Scroll website https://www.pillarscroll.com
► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/
► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/
► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/
► Follow Pillar & Scroll on X https://x.com/PillarScroll
► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/

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When a Partner & Head of Commercial Litigation asked about requesting case studies from clients, it opened up an important conversation about turning legal victories into marketing assets. In this practical Q&A, we explore how lawyers can effectively request case studies without feeling pushy.

You'll discover:

• The mindset shift that makes requesting case studies easier and more effective
• A 4-tier approach that gives clients options based on their comfort level
• Why timing is crucial when asking for case studies
• How to frame your request to make it safe for clients to say yes
• The ultimate test to determine if a case is suitable for a case study
• Practical tips for handling sensitive or confidential matters

Whether you're hesitant to ask clients for testimonials or looking to build a more strategic approach to showcasing your expertise, this Q&A provides actionable guidance for legal professionals.

📝 Want more? Read our full guide: https://www.pillarscroll.com/insights/request-case-studies-for-law-firms/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email [email protected]

🌎  Pillar & Scroll around the web: 

► Visit the Pillar & Scroll website https://www.pillarscroll.com
► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/
► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/
► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/
► Follow Pillar & Scroll on X https://x.com/PillarScroll
► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ 

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Recent benchmarking reveals that high-performing law firms spend less on marketing, not more. In this Q&A response, we explore why top firms invest just 2% of revenue in marketing (versus the average 4%) and what they do differently.

Key insights covered:

• The quarterly approach to marketing budgets
• Where high-performing firms invest (and don't)
• Strategic marketing decisions for law firms
• Practice area considerations and exceptions
• Smart budget allocation principles

We help successful lawyers turn their reputation and relationships into referrals. Join our weekly Q&A sessions where we answer questions like this from law firm leaders.

📝 Learn more: https://www.pillarscroll.com/insights/law-firm-marketing-budgets-when-spending-less-drives-better-results/

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email [email protected]

🌎  Pillar & Scroll around the web: 

► Visit the Pillar & Scroll website https://www.pillarscroll.com
► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/
► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/
► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/
► Follow Pillar & Scroll on X https://x.com/PillarScroll
► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ 

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When a Sydney practice manager asked about marketing opportunities around their office move, it sparked an important discussion about turning a simple relocation into a strategic opportunity.

In this practical Q&A, we explore how law firms can make the most of an office move. Whether you're relocating due to growth, a merger, or lease expiry, you'll discover:

• Why some firms miss crucial marketing opportunities during office moves
• The master list approach that ensures no address updates are missed
• How family law firms can approach move communications differently than commercial firms
• Why sending move announcements from the firm (rather than individual partners) might be a mistake
• A clever way to boost team engagement during the transition
• The post-pandemic reality of office opening events
• Why rushing to meet your move date might be counterproductive

📝 Want the full strategy breakdown? Read our latest article: https://www.pillarscroll.com/insights/marketing-your-law-firms-office-move-ideas-for-partners-and-practice-managers/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email [email protected]

🌎  Pillar & Scroll around the web: 

► Visit the Pillar & Scroll website https://www.pillarscroll.com
► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/
► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/
► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/
► Follow Pillar & Scroll on X https://x.com/PillarScroll
► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ 

See omnystudio.com/listener for privacy information.

When a managing partner of a Melbourne family law firm asked about their 10th-anniversary plans, it sparked an important conversation about how professional service firms can turn milestones into meaningful opportunities.

In this candid Q&A, we explore why some law firm anniversaries fall flat while others create lasting impact. Whether you're approaching 10 years or 100, you'll discover:

• Why the "big party vs rebrand" debate misses the real opportunity
• How family law firms can leverage referrer relationships differently than commercial firms
• The single most important element of your managing partner's anniversary speech
• A clever alternative to expensive rebrands that most firms overlook
• The thought leadership opportunity hiding in plain sight
• Why rushing to meet your anniversary date might be a mistake

📝 Want the full strategy breakdown? Read our latest article: https://www.pillarscroll.com/insights/marketing-your-law-firms-anniversary-a-strategic-guide/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email [email protected]

🌎  Pillar & Scroll around the web: 

► Visit the Pillar & Scroll website https://www.pillarscroll.com
► Follow Pillar & Scroll on LinkedIn https://www.linkedin.com/company/pillar-scroll/
► Connect with Paul on LinkedIn https://www.linkedin.com/in/paulevansmelb/
► Follow Pillar & Scroll on Instagram https://www.instagram.com/pillar.scroll/
► Follow Pillar & Scroll on X https://x.com/PillarScroll
► Subscribe to Pillar & Scroll on Substack https://pillarscroll.substack.com/ 

See omnystudio.com/listener for privacy information.