In this solo episode of The Pintastic Podcast, Laura Rike introduces a reimagined approach to visibility, one rooted in sustainability, strategy, and peace. Drawing from years of working with high-capacity entrepreneurs, she shares the four-part CORE method: a framework designed to help business owners become consistently findable without relying on constant content creation or platform presence.

With quiet insight and clear guidance, Laura explores what happens when visibility stops being a sprint and starts becoming an ecosystem. If you’ve ever felt unseen despite doing everything “right,” this episode offers both relief and a roadmap.

Key Takeaways:

• Rethink What Visibility Means:  Visibility isn’t about showing up louder, it’s about being findable when someone is already searching.

• Build Around Buyer Behavior: The most aligned traffic often comes from people already in motion. Your content should be waiting in the right places when they arrive.

• Use the CORE Method as a Strategic Lens: Clarity, Optimization, Repurposing, and Evergreen systems help your visibility compound over time without constant effort.

• Sustainable Visibility Frees Your Time: When content is built to circulate, your business stays discoverable, even when life calls you offline.

• Create Marketing That Breathes: Visibility doesn’t need to vanish after 24 hours. Design content to last, so your systems can hum while you rest.

• Measure Peace, Not Just Reach: Metrics are helpful, but what really matters is whether your visibility feels spacious, strategic, and aligned with your energy.

• Your Presence Should Be a Choice: Real growth begins when your marketing supports your life, not the other way around.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this solo episode of The Pintastic Podcast, Laura Rike unpacks a powerful reframe that challenges the obsession with visibility and replaces it with a strategy built on resonance. She introduces the concept of “core”, a lens that prioritizes buyer readiness overreach, and explains how Pinterest becomes a strategic tool in this deeper, more aligned approach to growth.

Whether you’re a seasoned business owner managing a team or a visionary founder ready to scale without burning out, this episode offers a fresh perspective on discovery, energy, and sustainable visibility. Laura outlines how qualified traffic, fueled by clarity and intention, can actually bring more ease and effectiveness to your marketing efforts, even while you’re offline.

Key Takeaways:

• Rethink Visibility Goals: Shift from chasing reach to designing discovery pathways that attract aligned, ready-to-buy clients.

• Understand Discovery Energy: Use content to meet people already in motion, those who are actively searching and primed for your offer.

• Prioritize Resonance Overreach: High-volume traffic isn’t the goal, it's the right people leaning in that creates results and reduces friction.

• Let Pinterest Work While You Rest: With a platform built on intention, your content can keep circulating and converting long after it’s published.

• Reduce Noise to Reclaim Energy: Qualified visibility means fewer unfit leads and more spaciousness, for you, your team, and your systems.

• Visibility Should Mirror Leadership: Your marketing strategy can be calm, confident, and powerful, an extension of your values, not a performance.

• The Real ROI Is Ease: When discovery is aligned with readiness, growth becomes rhythmic, peace returns, and your business breathes again.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this episode of The Pintastic Podcast, Laura sits down with podcast host and brand strategist Emily Paulsen for a live Pinterest audit that explores how to use the platform to build visibility for multifaceted brands. With a focus on Emily’s show, Curious Life of a Childfree Woman, they walk through the process of optimizing boards, creating searchable content, and tailoring pin design for long-term growth, without overwhelm.

From tackling the Pinterest algorithm to connecting broader lifestyle content back to niche messaging, this conversation is packed with practical strategy and fresh perspective for business owners who wear multiple hats. Whether you're promoting a podcast, building your email list, or creating a cohesive presence across multiple ventures, this episode offers a roadmap you can actually follow.

Key Takeaways:

• Think Like a Search Engine: Build visibility by using Pinterest’s internal taxonomy and keyword structure, not just catchy episode titles or clip quotes.

• Create Boards That Teach the Algorithm: Use strategic board names like “women’s health” or “home organization tips” to tell Pinterest exactly what your content is about and who it’s for.

• Pin Multiple Times, Intentionally: Repurpose one podcast episode into 5–15 unique pins with varied titles, visuals, and keywords to reach different audiences over time.

• Go Beyond Just One Link: Don’t just send pins to your podcast page. Link to your blog, YouTube, Substack, or Instagram, Pinterest rewards diversity in destination URLs.

• Use Pinterest’s Visual Search: Test your pins using the visual search tool to ensure they’re being grouped with relevant content and aligned with the right searches.

• Consolidate Your Presence: Multi-passionate business owners can and should manage multiple brands under one Pinterest account using clearly organized boards tied to each topic or audience.

• Start Simple, Then Expand: Focus first on static pin designs using Canva templates, then add video, carousels, and repurposed content when you’re ready to scale.

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike

The guest on this episode is Emily Paulsen, host of Curious Life of a Childfree Woman, a podcast for people exploring life through a curious, childfree lens. Emily’s show dives into a wide range of topics, from menopause and money to personal style and modern etiquette, serving a growing audience of listeners seeking thoughtful, empowering conversations beyond the parenthood narrative. She is also a sought-after brand strategist and the founder of a consultancy that helps women clarify their message and show up with purpose.

Explore her podcast: curiouslifeofachildfreewoman.com

Follow her on Pinterest: pinterest.com/emilypaulsen

In this episode of The Pintastic Podcast, Laura sits down with Tereza Skranka—a former globe-trotting corporate auditor turned business strategist—to talk about creating lead-generating blog posts and optimizing Pinterest for better results. Together, they dive deep into strategies for driving traffic, leveraging keywords, and creating pin designs that attract the right audience. Tereza shares insights from her own journey and the unique ways she serves Human Design Projectors, while Laura provides actionable Pinterest strategies that every entrepreneur can implement.

If you’ve been struggling to make Pinterest work for your business or want to ensure your pins actually reach your ideal clients, this episode is packed with steps you can start using today.

Key Takeaways:

• Batch Your Pin Designs: Save time and maintain consistency by creating pins in batches, then scheduling them to ensure steady visibility over time.

• Optimize for Individual Posts: Always link pins to a specific blog post or landing page rather than a category page to increase engagement and relevance.

• Use Visual Search Insights: Test your pins in Pinterest’s visual search tool to make sure they align with related content and appear in the right context.

• Leverage Niche Keywords: Instead of broad terms like “email marketing,” focus on niche-specific keywords (e.g., “Human Design Projector strategy”) that resonate with your ideal audience.

• Build Category-Aligned Boards: Create boards that match Pinterest’s recognized categories and user search behavior to help the algorithm place your pins in front of the right people.

• Incorporate Keyword Variations: Use Pinterest’s search suggestions and A-to-Z search method to find trending phrases your audience is actively looking for.

• Choose the Right Pin Format: Prioritize static pins over outdated formats like old-style Idea Pins for better alignment with Pinterest’s current algorithm and code structure.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike

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The guest on this episode is Tereza Skranka, the founder of The Authenticity Alchemist, a business built on aligning Human Design principles with marketing strategies that energize instead of deplete. A former globe-trotting corporate auditor, Tereza first crashed and burned as an online entrepreneur before discovering why traditional marketing methods left her drained and doubting every decision. Through this journey, she pioneered her signature Inside-Out Strategy, helping Projectors build businesses that feel sustainable and authentic. Her work focuses on debunking marketing myths, creating aligned strategies, and empowering entrepreneurs to grow without burnout.

Explore her work: https://www.terezaskranka.com

In this episode, Laura sits down with Julia DeNey, founder of Sensational You, an adaptive clothing brand designed specifically for neurodivergent children. They explore the intersection of mission-driven fashion and Pinterest strategy, showing how purpose-filled products can gain visibility and make a meaningful impact using smart pinning techniques.

Julia shares how her experience in fashion design and special education led her to create clothing that supports kids' sensory needs—with built-in tools like compression, sound-muffling hoods, and tag-free seams. Laura walks Julia through a live Pinterest strategy session, breaking down how to optimize pins for different stages of the customer journey, from awareness to purchase.

Together, they map out a Pinterest plan that aligns with Julia’s powerful mission—offering practical insights for any product-based brand wanting to grow sustainably and strategically through Pinterest.

Key Takeaways:

• Stop auto-posting from Instagram — Create pins with Pinterest in mind by tailoring visuals, titles, and links for the platform.

• Link to what’s already working — Drive Pinterest traffic to top-converting Facebook posts, lead magnets, or blog content.

• Use Pinterest’s funnel power — Map pins to each stage of the buyer journey: awareness (blog), consideration (freebie), and purchase (product).

• Create multiple pin styles per link — Make 3–5 pin variations for each URL using quotes, reviews, flat lays, or product mockups.

• Repurpose video content strategically — Shorten reels into 10–20 sec clips with keyword overlays for Pinterest video pins.

• Think like your audience, not your product — Use keywords your customers are actually searching (like “sensory play,” not “adaptive clothing”).

• Build keyword-rich boards — Title and describe boards for specific audiences (e.g. parents, therapists, teachers) to increase reach.

• Use the Shopify–Pinterest app — Sync your catalog, tag products automatically, and qualify for the Verified Merchant Program.

• Pin consistently, not constantly — Start with 1 pin/day and scale as you build momentum—focus on quality over volume.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike

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The guest on this episode, Julia DeNey is the founder of Sensational You, an adaptive clothing brand designed with neurodivergent children in mind. After working as a special education paraprofessional, Julia saw firsthand how difficult it was for her students to access the sensory tools they needed—so she created a solution. Blending her background in fashion design with her passion for inclusion, she now designs clothing that features discreet, built-in sensory supports like sound-reducing hoods, adjustable compression tees, and hidden fidgets. Her mission is to help kids feel confident, comfortable, and empowered—wherever they go.

Explore her work: https://sensationalyou.com

Follow her on Pinterest: https://pin.it/2Egvi0nDW

In this episode Laura dives deep into the most common Pinterest design mistakes that could be costing you clicks, conversions, and sales—and how to fix them using a smart, simple design system. She’s joined by Teagan, a business coach who helps moms build six-figure virtual assistant businesses, and whose Pinterest account hadn’t been touched since 2018.

In this episode, Laura Rike pulls back the curtain on a live Pinterest account audit for mindset mentor and coach Amanda Nowak, the soul behind Element Eight. If you’re a coach, healer, or creative entrepreneur using Pinterest for visibility, this session is your goldmine. Laura walks Amanda through a strategic transformation—from vague profile naming to keyword-rich optimization, from pinning inspirational quotes to curating a purposeful funnel that actually converts.

Using an all-new library analogy, Laura explains how to organize your Pinterest presence from the ground up—your profile is the library, your boards are the sections, and your pins are the books. Amanda learns how to use Pinterest's own data and incognito search tricks to align her brand with the platform’s algorithm and her audience’s late-night search behavior.

From rethinking board titles to embedding opt-ins directly within blog posts, Laura shows how coaches can use Pinterest not just for inspiration, but for sustainable lead generation—without needing to post 24/7 or design 500 pins a day.

Key Takeaways:

• Why your Pinterest profile display name matters more than your handle—and what keywords to include.

• How to use incognito search to uncover what Pinterest really thinks your boards are about.

• The three-part funnel strategy for Pinterest content: Awareness, Consideration, and Purchase.

• Laura’s “library system” analogy for building a search-optimized profile, board structure, and pin strategy.The myth about third-party Pinterest schedulers and why consistency > quantity.

• How to embed opt-ins directly into blog posts to increase conversions from cold traffic.

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Schedule a PinChat with Laura: laurarike.com/pinchat 

Learn More about Laura on her website: laurarike.com

And connect with her on IG:  instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Amanda Nowak, is a burnout recovery coach and the founder of Element Eight, where she helps overwhelmed women entrepreneurs reconnect with themselves and build lives that actually feel good. Drawing from her own experience of hitting burnout in her corporate career and navigating the messy middle of motherhood and ambition, Amanda now guides her clients toward clarity, energy, and aligned decision-making. Through a blend of mindset work, nervous system support, and practical strategy, she helps women stop spinning their wheels and start moving with purpose—without self-sacrificing along the way.

Connect with Amanda and Learn More about Element Eight online: 

Website; https://element-8.com

Pinterest: https://www.pinterest.com/ElementEightMKE/ 

Instagram: https://www.instagram.com/element.eight.coaching/ 

Download her 10-minute Check In:  https://element-8.com/10-minute-check-in 

If you’ve ever wondered how Pinterest could actually help your podcast grow—without adding a hundred new tasks to your plate—this conversation is the lightbulb moment you’ve been waiting for.

In this episode, Laura sits down with Patty Farmer, a master of strategic content repurposing and long-game marketing, to explore how podcasters can tap into Pinterest not as a social platform, but as a search engine built for discovery. Patty shares how one well-placed pin can keep your content working for you for months (or even years), and why the key to Pinterest isn’t volume—it’s intention.

Together, they dive into simple strategies for turning your podcast episodes into evergreen pins, choosing the right keywords without overthinking it, and using smart link systems so your traffic is always pointed in the right direction. If you’re tired of the short shelf life of social posts and want a quieter, more sustainable way to grow—this one’s for you.

Key Takeaways:

• Why Pinterest should be part of your podcast growth strategy—even if you’re not “visual”

• The difference between static and video pins (and when to use each one)

• How to batch content without burning out or reinventing the wheel

• What it really means to “keyword” your pins and how to keep it simple

• The link-shortening trick that keeps your content evergreen, even when your offers change

Pin Perfect Template Membership – $7/month for fresh Canva pin designs: sales.laurarike.com/pinperfect-membership Schedule a PinChat with Laura: laurarike.com/pinchat 

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG:  instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Patty Farmer is an award-winning Marketing & Media Strategist, dynamic International Speaker, Podcast Host, Magazine Publisher, and 7-Figure Event Producer based in Dallas, TX. With her proven strategies, she helps entrepreneurs attract, engage, and convert their ideal clients with confidence and clarity. 

Whether on stage, behind the mic, or coaching one-on-one, Patty’s energy and insights inspire action and drive success. She specializes in working with service-based women entrepreneurs, small business owners, coaches, and content creators to define their target audience, communicate their value, and package their expertise into profitable products and services.

Follow Patty on Pinterest: 

https://www.pinterest.com/PattyFarmerCEO

Check out her digital magazine: 

m3digitalmag.com 

And listen to her podcast: 
https://podcasts.apple.com/us/podcast/marketing-media-money/id1486122729

If Pinterest has ever felt overwhelming, this episode is your exhale.

In this episode, Laura sits down with Cary Ouellette—a mindset and emotional wellness expert who helps women break through anxiety and self-sabotage—to map out a calm, strategic Pinterest plan that truly honors her business. Together, they walk through how to use Pinterest to align with seekers searching for inner peace and self-growth—without dancing, chasing trends, or feeling like you’re failing the algorithm game.

Laura debunks the myth that you need to post 15 times a day and offers a realistic plan for showing up with intention, batching pins with ease, and tapping into Pinterest as a powerful long-game platform. If you’ve ever felt like you’re doing too much, too inconsistently, or wondering why Pinterest traffic isn’t converting, this one is packed with golden answers.

Whether you’re helping people heal, manifest, or grow—you’ll walk away ready to create content that sticks and attracts the people you’re here to serve.

Key Takeaways:

• Pinterest is not social media—it’s a visual search engine with evergreen potential. Pins last longer, and pressure to “keep up” isn’t required.

• You don’t have to pin daily. Laura breaks down why 3x per week is more than enough if done consistently and with intention.

• Batching is your best friend. Learn the 4-step process for keyword research, content pillars, and repurposing content the smart way.

• Video pins vs. static pins—how to use both without burning out, and what short-form videos work best.

• Why keyword alignment matters more than traffic numbers—and how to diagnose what’s not converting.

• Pin design tips using Canva and how to leverage AI-generated visuals to speed up content creation while staying on-brand.

  
  

  Pin Perfect Template Membership – $7/month for fresh Canva pin designs: sales.laurarike.com/pinperfect-membership

  Pinterest Rock Stars Course – Starts at $97 for sustainable, soul-aligned strategy: laurarike.com/rockstars

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG:  instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Cary Ouellette, helps women with anxiety or those with big goals who keep hitting walls become the CEO of their minds, manifest their dreams, and receive divine guidance through channeling.

Learn more about Cary on her website: http://caryouellette.com/ 

And follow her on Pinterest: 

https://www.pinterest.com/carymomo3/

In this episode of The Pintastic Podcast, host Laura Rike sits down with marketing strategist and brand visibility coach Ginna Tassanelli to walk through a live Pinterest audit. Ginna shares her journey from running a fashion-focused brand to leading a high-converting marketing agency—and how her Pinterest account needed to evolve along with her.

Laura guides Ginna through actionable steps to clean up, rebrand, and repurpose existing Pinterest content so it aligns with her current offers and lead generation strategy. Whether you’ve ignored Pinterest for a while or you're in the middle of a business pivot, this episode shows you how to turn an outdated account into a strategic traffic driver.

Key Takeaways:

• How to decide whether to start a new Pinterest account or repurpose your current oneWhat to do with old boards and content that no longer serve your business goals

• Using Pinterest as a lead generator for video-based offers and high-converting freebies

• How Pinterest search differs from social media—and what that means for your content strategy

• Tips for repurposing Instagram Reels and short-form videos into Pinterest-friendly formats
  

Whether you're a seasoned entrepreneur or just getting started, this episode offers a fresh perspective on how to maximize Pinterest for long-term growth and visibility.

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG:  instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Ginna Tassanelli thrives on helping business and personal brands build an in-demand profitable brand that’s irresistible to premium clients by leveraging the online space so they can create massive impact.

Learn more about Ginna on her website: gethypemedia.com

DM her @ginnamtassanelli on Facebook to request her GPT-powered video script generator