Inspiration, Ideation and Innovation — chat with Naveen Lakkur
For this episode, I had a very stimulating conversation with Naveen Lakkur, the founder and Chief Innovation Coach at the Institute of Inspiring Innovation and a serial author with three books to his name. As a practitioner, he has built companies, mentored and implemented commercial ideas worldwide, and identified methods and models from these experiences that can enrich the experiences of entrepreneurs and innovators.
Mr. Lakkur defines innovation as the creation of something that is new or doing something different or making something better. It is viewed not as an exclusive exercise but a democratic one and an opportunity for all entrepreneurs and executives to expand their horizons by combining creativity with innovation and imbibing human values to generate meaningful ideas.
Learnings from Books
In his first book “Inseparable Twins”, Lakkur introduces the concept of paired principles, such as values and innovation — concepts that are dissimilar from each other but generate a new power when they come together.
The second book, “FOUND: Transforming Your Unlimited Ideas Into One Sustainable Business” is a Book for Ideation, won four international awards, including the ‘USA Best Book Awards’ in the entrepreneurship category. It is targeted at people looking to work smart by helping them categorize different ideas and identify the winning one. No idea is a bad idea, and the book teaches readers to classify them by sorting and distilling, take responsibility and action, and utilize them to bring out their potential. It emphasizes that ideation is a crucial step in the innovation journey that many entrepreneurs tend to overlook.
His third book “a Little Extra™: A Book of Illustrations for Extraordinary Results” uses brief and powerful messages for developing the right mindset for success. Lakkur pushes the point that only a little extra is required to change the outcome, to overcome the gap between the ordinary and extraordinary. All three books emphasize the need to link human values with innovation to make it meaningful and to democratize innovation by giving everyone the knowledge and power to innovate.
Create. Operate. Disrupt.
Lakkur uses Indian mythology or the principle of God as a metaphor to explain the fundamentals of innovation. He identifies the holy Hindu Trinity of Brahma, Vishnu, and Shiva with the three letters in GOD — ‘G’ as Generator, played by Brahma; ‘O’ as Operator, the role played by Vishnu, and ‘D’ or disruptor, which is Shiva. Through this, he shows how even godly roles are organizationally well-defined and are metaphors for an innovation journey or a product lifecycle. One has to create, operate, and disrupt, and keep reinventing — these elements are the foundation of entrepreneurship.
Another principle is that of the inseparable twins. The consorts of these gods represent the paired principles that Lakkur proposes. Brahma’s wife, Saraswati, as a goddess of knowledge, counterbalances his role as a generator, rather main resource provider for creation. For Vishnu, the cash flow required for operations — from fundraising to revenue generation to expense management and investment — is represented in the form of his wife, Lakshmi, goddess of wealth. Shiva’s wife Shakti symbolizes the power that is the essential resource for disruption. They are ideally paired to bring optimal results. The takeaway is that entrepreneurs need to realize that it is not a single approach, but the application of these paired principles that enhance their creativity and enables their mission & vision.