"And I discovered that as a journalist if you don't have a pitch or a story to share with the big boss on Monday morning, you didn't have a job. What's important for entrepreneurs to realize is that journalists aren't just helping you with your business, you are helping them keep their job. Because if you don't pitch your story, they don't have anything to tell their boss on a Monday morning." - Adela Hussain

That's one of my favorite pieces of insight from my discussion with Adela, founder of Startups & Co and my guest this week on the show. The first thing that Adela teaches her students in her course, Pitch to Press, is that you as an entrepreneur are keeping journalists/podcasters, etc in their jobs - they need your stories and expertise!

The second thing she teaches her students is that when they're pitching to anyone, they have to lead with the story and not their ego. Mention what you've noticed or learned from their work and why your specific topic would be of interest to their readers/listeners.

Tune in for the full scoop of how to pitch your business to press!  Connect with Adela on her website and Instagram.