Live from HCAOA—20 minute conversation with Matt Ericksen, VP of Sales at Griswold Home Care Corporate Office in Blue Bell, PA. 

Highlights:

• He’s been in home care for 13, at Griswold for 5 years
• Griswold is 40 years in, founded by Jean Griswold, 230 locations in 32 states
• He got a history degree, but his wife urged him into health care scheduling, the rest is history
• Home care has been his intersection for purpose, creativity, and coaching 
• We have to do away with transactional caregiving, transactional scheduling
• We have to pivot to solutions-based services and position it as such to families
• The transition includes hourly care + remote monitoring to familiarize families with alternative, solutions-based services
• 13:40 - Example: Parkinson’s Care
  • A Parkinson's patient who avoids a serious fall or aspiration event might prevent 2-3 additional hospitalizations over the next 18 months.
  • The ROI: One prevented hospitalization often cascades into preventing 2-4 more. That's $40,000-$140,000 in cumulative savings. That's when affordability flips from cost-center to investment.
• We have to communicate the story the numbers tell in a human-centered way that clients and families understand
• Agencies that are succeeding are nimble, adaptable, and solutions-focused

Sponsors:

• Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals 
• Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid payments
• HomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team