How are companies responding to the rise of the drone industry? 

We explore this question on this edition of the Drone Radio Show by hearing how one company’s response to drone users led to new market opportunities.  Austen Butler is an avid snowboarder, graduate from Sierra Nevada College with a degree in Entrepreneurship and Vice President and co-founder of Polar Pro Filters in Newport Beach, Califorinia. 

Polar Pro specializes in manufacturing accessories for cameras. Originally targeting GoPro camera users, in the past couple of years, the company has successfully pivoted to providing filters and accessories to drone operators.  On this edition, Austen share;s the story behind Polar Pro, how it got it started, its successful line of products and how the rise of consumer and commercial drones propelled the company into new markets.