In this episode of the Pizza Story podcast, Ugo from Short Road Pizza shares his inspiring journey from a family heritage in pizza-making to establishing a community-driven pizzeria in East London 🏴󠁧󠁢󠁥󠁮󠁧󠁿. He discusses the origins of his passion for food, the creative process behind his unique pizza style, and his aspirations for the future of his business, emphasizing the importance of community and collaboration.

Short Road Pizza emphasizes the importance of community in building their business, believing that pizza isn’t just about food—it’s about building friendships 💫. The menu combines traditional Italian and American pizza styles, with a focus on crispy crusts that make each bite memorable. With a creative background in advertising, Ugo has also played a crucial role in shaping the branding and marketing of his pizzeria.

At Short Road Pizza, collaboration is key. Short Road works closely with local chefs and artists to enhance the dining experience and create a true sense of community. As the pizzeria grows, their future plans include expanding the business while staying true to the community-focused values that have driven its success.

And, of course we had to find out about Ugo’s personal favorite pizza? A classic margarita, which reflects his family’s culinary roots. The success of Short Road Pizza Co. is a testament to the dedication of Ugo, his team, and the support of the local community.

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Catch the full episode here: 

YouTube: https://youtu.be/1c12JNMZWGs