Season 7, Episode 3 - Inspiring All Human Beings To Be Their Greatest Possible Selves, Inside + Out - Mike Simone, Fitness Entrepreneur
About Mike
It was at some point in 2009, when I sat at my desk at The New York Times, in between sales calls, I decided I needed a change. Fitness, nutrition, health, surfing, and travel were my passions. I asked myself everyday, "how could I do something with that while also helping a lot of people? "
I took to Facebook and started to write short motivational thoughts that came to mind, posted images during my workouts, and shared my favorite (but oftentimes, boring, meal choices). Once I started seeing such a positive response to what I was doing, I decided I wanted to build a site and blog. But, I didn't just want this to be a blog about "Mike working out." I wanted to promote and lift up others in the industry.
It started small, but slowly more and more people joined on and started contributing in different capacities. (And I'm forever grateful for their efforts and enthusiasm.)
After joining MEN'S FITNESS magazine's digital team (2012-2017), many of the contributors began producing content and being featured on MENSFITNESS.com. This was a home-run for building audience, traffic, and views. (See the "Leadership" tab for specific growth numbers.)
Over the course of what is approaching a decade, the HUMANFITPROJECT brand has brought together trainers, models, athletes, nutritionists, outdoor enthusiasts, photographers, videographers, and designers to create HUNDREDS of workout programs and healthy lifestyle-related content.
The brand currently serves a quickly growing audience of 300,000+ followers and an email subscriber list just shy of 20,000.
Connect + learn more about Mike: HUMANFITPROJECT, Michael D. Simone, IG, Twitter + FB.
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