Over the last several months, we’ve conducted research about the dramatic shifts currently occurring in the building materials market. After surveying over 2,000 DIYers and professionals, we’ve gained essential insights on how your products are being found and why they’re being purchased — and how to fix it if they aren’t.

In this episode, we talked with Grant Farnsworth of The Farnsworth Group about what the collected data from our research says: about the building materials industry, your customers, and how your business can stay ahead of it all.