Today we are talking about quality clients vs. quantity of clients.  With service-based businesses, you definitely don’t want to fall into the trap of choosing quantity over quality when it comes to clients. Yet I see so many business owners doing JUST that. Why might that be?

• What happened when I tried to plan 30+ weddings per year on my own
• Why so many business owners start out by aiming for a high quantity of clients
• How overwhelm is keeping you stuck in the level you’re at in business
• What a “quality” client looks like
• 3 ways you can attract more quality clients
• Why at some point you WILL have to raise your price

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Welcome to another episode of the Planning for Profit podcast! Today, I’m going to dive into the five ways that Disney delivers exceptional value and removes all possible price objections in the process and how you can follow their lead in your own business.

• How Disney delivers value and removes price objective
• Being intentional in creating a worthwhile experience for customers
• Going above and beyond in customer service to surprise and delight customers
• Having a clear and efficient processes to your business  
• Growing a community around your industry to build up value
• Offer one-of-a-kind services that cannot be replicated in other places or companies

Today we are talking all about motivation and discipline and how to actually execute on your goals even when it’s hard and you might not be feeling it. 

Highlights:

• How I’ve managed to follow through on some big goals
• Why motivation doesn’t actually work and we instead we should be focusing on discipline
• How forming better habits ties into your self-discipline
• What type of habit tendency I have and the downside to my own self-discipline
• The four tips I’ve used to become more disciplined and increase follow through

 Links Mentioned in this Episode:

• The 5 Second Rule by Mel Robbins
• Better Than Before by Gretchen Rubin
• Four Tendencies Quiz by Gretchen Rubin

Today, I am finally bringing you an episode that relates to pricing. We're not just talking about what to charge, even though this topic absolutely relates to what you should charge. Instead, we are talking all about the relationship of time and money, as well as our own relationship with them both.

• How to reframe how you value your own time and how your price your product and services
• The problem with charging a dollar per hour
• Understanding the worth and value of your expertise
• The fundamental flaw in business owners
• The most important lesson to learn as a business owner
• How to change your mindset and focus on your strengths

• Most Profitable Year
• Breaking the Time Barrier by Mike McDerment

Planning for Profit, a podcast hosted by business strategist, Kristin Kaplan, explores how to fit your business into your life rather than the other way around. With careful planning, the right mindset, and systems in place, we can work smarter not harder, to design a balanced life and profitable business that that both bring us joy.