Planning for Profit

On this episode, I interview my good friend, Jessica Rasdall, speaking coach to entrepreneurs, and we talk all about how you can add speaking as a revenue stream to your business as well as increase your credibility and authority in your industry.   Highlights:   

1. How Jessica overcame a tragic event in her life and learned how to help and serve others with her message
2. The 3 different tiers of speakers and how to know whether you should be using speaking as a revenue stream or as a part of your marketing strategy to build authority or to sell your offers from the stage
3. Jessica answers the question, "when should you be paid to speak?"
4. We discuss what conference and retreat organizers should be considering as they craft their speaking line-up
5. Jessica tells you what to do first if you're interested in becoming a speaker

  Links and Resources Mentioned in this Episode:    Catch Kristin Live on Instagram   See Kristin Live on FB   The Speaker Quiz   The Creative Speaker Podcast     Get in Touch With Jessica Rasdall   Website | https://thepublicspeakingstrategist.com/ Instagram | https://www.instagram.com/jessicarasdall/   About Jessica   Jessica Rasdall is a Best Selling Author, Motivational Speaker, Podcast Host, and Public Speaking Strategist. She partners with creatives to craft stories and presentations that connect with their audience and stand out in a crowded market. Jessica has shared her story of turning her “mess into a message” for over twelve years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more.   When Jessica was a freshman in college, she made a life-altering decision that resulted in the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was sentenced to prison.   By rewriting their story, her clients are transforming what were once considered “liabilities” into some of their greatest business assets.

Today we’re talking all about when it might be time to pivot in your business.   Highlights:   

1. The three major pivots I've made in my own business and life and how they have gotten me to where I am today
2. The reason you should never pivot in your business
3. The personality types who tend to pivot for the wrong reasons

  Links and Resources Mentioned in this Episode:    FREE Workshop - How To Stop Trading Dollars for Hours  

Today we’re talking all about marketing math and when a dollar doesn’t actually mean a dollar.   Highlights:   

1. How online marketers are using "marketing math" to boost their authority and sales
2. Why you shouldn't take the term "7 figure business" at face-value
3. The difference between vanity metrics and metrics that matter
4. What truly constitutes price and value and why arbitrarily setting "values" is mis-leading

  Links and Resources Mentioned in this Episode:    FREE Live Class: How to Stop Trading Dollars for Hours   Episode 017: Why You Should Stop Worrying About Making Six-Figures   Pricing Workbook Waiting List  

Today I'm interviewing Wendy Breakstone and she shares why entrepreneurs struggle so much with anxiety and overwhelm and how to deal with it.   Highlights:   

1. The signs that you might be struggling with anxiety due to your business
2. Strategies and mindset work you can do to keep your overwhelm and anxiety in check
3. The systems that you can use to help you conquer overwhelm
4. The one thing that has helped Wendy most in achieving business success

  Links and Resources Mentioned in this Episode:    Forbes Article on Entrepreneurs and Mental Health   Wendy's Free Video Training   Planning for Profit Podcast Episode 008 on Breaking Down Tasks in Asana   Get in Touch With Wendy Breakstone   Website | https://wendybreakstone.com Instagram |https://www.instagram.com/wendybreakstone Facebook | https://www.facebook.com/wendybreakstone     About Wendy   Wendy Breakstone is a Business & Systems Coach with more than 18 years of experience working with entrepreneurs and small businesses on their marketing, online presence and foundational business systems. She got her own entrepreneurial start helping independent retail owners take control of their bookkeeping and business systems, and soon transitioned to helping clients build and integrate e-commerce into their marketing and brand strategy. Today Wendy follows her passion for coaching entrepreneurs that struggle with business anxiety, overwhelm and frustration. She helps them take control and feel more confident by creating simple systems and strategies for long-term success. Wendy believes that when you simplify, success follows.

  On this episode, we’re talking all about what to do when you don't hit your goals and you feel like your launch or program is a failure and what you should do next.     Highlights:   

1. Why I've been re-examining my own expectations for myself and my role in my business
2. What happens when we tie our self-worth to our sales goals
3. The two most common failed launch scenarios and what went wrong
4. Four actions to take after a "failed" launch or promotion

  Links and Resources Mentioned in this Episode:    Join the Waitlist for Plan to Profit  

Today I’m talking about how to know when it’s the right time to expand your revenue streams and add more offers in your business, specifically when it comes to coaching or online programs and products.   Highlights:   

1. Why I decided to make a big pivot in my business model and offer mentoring and coaching
2. Four questions to ask yourself before expanding your business with more revenue streams
3. When you definitely shouldn't offer coaching or consulting to others

  Links and Resources Mentioned in this Episode:    Sign-Up for the FREE Masterclass  

On this episode I interview Michelle L. Evans and learn more about how she helps her clients use marketing funnels to create consistent inquiries and revenue.   Highlights: 

1. How Michelle transitioned from a stable job at Microsoft to become a marketing expert with clients of her own.
2. The difference between a marketing funnel and a sales funnel.
3. How utilizing a marketing funnel can help you tons of time in your business and get out of the "feast or famine" mindset in business.
4. Whether you should be using FB ads and some of Michelle's best practices.
5. The secret to marketing REALLY well.

  Links and Resources Mentioned in this Episode:    Get in Touch With Michelle L. Evans   Website | http://www.michellelevans.com/ Facebook | https://www.facebook.com/michellelevansofficial Linked In | https://www.linkedin.com/in/michellelevans425/ Twitter | https://twitter.com/michellelevans     About Michelle   Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. Check out her best tips on adventures in building a business as a mom of 3, marketing hacks and more at MichelleLEvans.com or tune in to her weekly podcast, The Marketing Funnel Show.

On this episode I'm giving you a behind-the-scenes recap of my last launch of Plan to Profit as well as my biggest takeaways that can help you in your own business.   Highlights:   

1. Why I feel that being transparent about what is working or not working right now in my business is so important
2. Three major lessons that I learned when launching (and re-launching) my signature program
3. How my signature program, Plan to Profit, has changed over the past year and why it's been critical for my business growth
4. The biggest mistake I made when launching and what I would change next time

  Links and Resources Mentioned in this Episode:    Join the Plan to Profit Waitlist   Follow on Instagram  

Today we’re talking all about how your mindset and relationship with money can make a huge difference in the profitability of your business.   Highlights:   

1. Why your mindset is just as important to the success as your business to understanding business strategy
2. My own money stories and the limiting beliefs about money that have held me back in my own business
3. The 4 most common money stories that are holding you back
4. My biggest money block and how I overcame it

  Links and Resources Mentioned in this Episode:    The Pricing Workbook   Follow on Instagram  

On this episode I'm sharing my word for the year and talking about how my word just might help you have your biggest year yet.   Highlights:   

1. What I learned from my daughter's dance team competition
2. My word of the year for 2019
3. How choosing a word for the year can help keep you focused

  Links and Resources Mentioned in this Episode:    Follow On Instagram   Ali Edwards - One Little Word