Planning for Profit

On this episode I interview my friend Joey Vitale of Indie Law, about what you need to consider when naming your business, brand, courses, and other online assets.

Highlights: 

• The biggest mistakes online entrepreneurs make when naming their business, offers, and brand assets

• What makes a trademark weak or strong

• How safe protected your brand really is with or without a trademark

• What you should trademark in your business and when you need to begin the trademark process

• Whether you can trademark a personal name or not

Links and Resources Mentioned in this Episode: 

• Schedule a call with Joey to get your questions answered about trademarking a name in your business:https://indielaw.com/call
• FREE Trademark Masterclass:

Get in Touch With Joey Vitale

• Instagram | https://www.instagram.com/joeycvitale/
• Facebook | https://www.facebook.com/indielawfirm
• Podcast | https://indielaw.com/podcast/
• Website | www.followertofansociety.com

About Joey:

Joey C. Vitale is a lawyer, speaker, and business coach for online entrepreneurs and thought leaders. With his law firm and his courses, Joey helps online business owners call legal dibs on their brand name and signature methods so they never have to worry about losing their brand overnight.

On this episode I'm answering a question from a VA that's ready to up-level into the role of the Digital COO which is "How do I set and maintain boundaries so I don't end up working all the time?".

Highlights: 

• Discussing all the various roles that the Digital COO or integrator plays in an online business

• Why planning ahead is the key to efficiency and effectiveness in working as a team

• Communication strategies for setting boundaries

• Why I batch my larger client tasks each week

Links and Resources Mentioned in this Episode: 

• The Digital COO Academy is now OPEN FOR ENROLLMENT! Join today. Doors close October 23rd at 10:00 PM CST - https://www.kristinkaplan.com/academy

On this episode I'm flipping the script from last week and sharing common Enneagram types for online CEO's and how COO's can best support them.

Highlights: 

• The 4 Enneagram types that I see most often in Visionary CEO's or online business owners
• The road blocks those CEO's might experience and how a Digital COO can best support them

Links and Resources Mentioned in this Episode: 

• Join my FREE 3 part training series on How to Up-Level & Become a Digital COO to online business owners and entrepreneurs. http://www.kristinkaplan.com/livetraining

• Interested in up-leveling your role and becoming a Digital COO or if you're a CEO, training for your Digital COO? Join the waitlist for the Digital COO Academy!

• Learn More About the Enneagram: https://www.enneagraminstitute.com/

On this episode I'm sharing about my favorite personality test, the Enneagram and which Enneagram numbers make for successful Digital COO's.

Highlights: 

• What my own Enneagram type is and how it allows me to succeed as a COO and project manager

• The three Enneagram numbers that correlate with COO success

• Which Enneagram number would not make for a good Digital COO/integrator

Links and Resources Mentioned in this Episode: 

• Join the upcoming FREE 3 part training series on How to Up-Level & Become a Digital COO to online business owners and entrepreneurs. http://www.kristinkaplan.com/livetraining
• Interested in up-leveling your role and becoming a Digital COO or if you're a CEO, training for your Digital COO? Join the waitlist for the Digital COO Academy!
• Learn More About the Enneagram: https://www.enneagraminstitute.com/
• Follow Enneagram & Coffee: https://www.instagram.com/enneagramandcoffee/

Today I'm discussing the steps you can take to ensure that your team has a successful relationship between the CEO (visionary) and COO (integrator).

Highlights: 

• How to approach the digital CEO/COO relationship as a partnership

• The roles of the CEO and COO in an online business

• What the CEO/COO dynamic should NOT be

• Three best practices to set up your relationship for success

 

Links and Resources Mentioned in this Episode: 

• Ready to learn how to become an integrator or Digital COO to online business owners and get out of client burnout? Then Join my upcoming FREE 3 part training series on How to Up-Level & Become a Digital COO. It begins October 8th!
• Can You Outsource Too Much as a Digital CEO? Check out Episode 090
• Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy – opening soon!

On this episode we’re talking all about the why and the how behind creating workflows, systems, and processes for your online business.

Highlights: 

• Why there is nothing wrong with you if don't inherently love the idea of systems and processes
• 3 reasons why not having workflows is holding your business back
• The top areas of your business that you should have workflows or a process for
• A simple, easy way to create a workflow

 

Links and Resources Mentioned in this Episode: 

• Are you a Digital CEO who’s ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out!
• Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy – opening this fall!
• Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD! 

 

Today we’re talking all about where ideas and content should originate from in an online business and how much is the CEO responsible for vs. their team.   Highlights: 

• Four areas of your online business that you should be spending your time and focus on as the CEO
• The myth of the 4 hour work week and the obsession of scaling
• What happens when CEO's outsource too much and rely on their teams too much

  Links and Resources: 

• Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out!
• Are you an online business owner who wants to hire or up-level your team member into the perfect Digital COO? – Join the FREE webinar to learn how on September 15th!
• Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy - opening this fall!

 

On this episode I'm sharing the key aspect to launching that I've learned after managing dozens of launches for myself and clients.   Highlights: 

• How getting hung up on launch results is keeping you stuck in your business
• How to make your launches less overwhelming
• The #1 (and #2!) secret to launch success and scaling your launches
• A look at key numbers and average conversion rates for launching

  Links and Resources Mentioned in this Episode:    Ready to finally up-level your launches and better understand metrics, data, FB ad strategy, and more? Join the Launch Club Mastermind, opening today!    Want to get your hands on my 81 step launch process plan/checklist that I use with my 6-figure clients and for my own launches? Grab it here.

On this episode we’re talking all about why it’s so important to focus on the cash cows in your business and how to choose which of your offers those should be.   Highlights: 

• Why my latest launch performed better than every previous launch
• What to do if your offer isn't selling
• How a beta-launch can save you time, money, and effort
• 3 ways to build more value to make your offer irresistible

  Links and Resources Mentioned in this Episode:    Want to learn my best tips and tricks to improving your launches (from an integrator and launch strategist who has managed many 5-6 figure launches). Sign up for the FREE webinar happening on August 18th - https://www.kristinkaplan.com/launchwebinar   Ready to finally up-level your launches and better understand metrics, data, FB ad strategy, and more? Join the waitlist for the Launch Club Mastermind, opening this month! - https://www.kristinkaplan.com/launchclub

On this episode we’re talking all about why you probably don't need to buy another course to get the results you're looking for in your business and what to do instead.   Highlights: 

• The reason so many online business owners buy courses but never finish them
• What's really keeping you stuck in your business (hint: it's not a lack of education)
• What all entrepreneurs SHOULD be focusing on to get to the next level

  Links and Resources Mentioned in this Episode: 

• Ready to finally up-level your launches and better understand metrics, data, FB ad strategy, and more? Join the waitlist for the Launch Club Mastermind, opening this month! - https://www.kristinkaplan.com/launchclub
• Want to learn my best tips and tricks to improving your launches (from an integrator and launch strategist who has managed many 5-6 figure launches). Sign up for the FREE webinar happening on August 18th - https://www.kristinkaplan.com/webinar