Planning for Profit

On this episode we’re talking all about why it’s so important to get really clear on your niche and I'm sharing two ways you can do it.   Highlights: 

• Why it's harder to sell your offers in the online marketing space more now than ever before
• My own story in niching down
• The two ways you can hone in on your niche and position yourself to stand out

  Links and Resources Mentioned in this Episode: 

• Are you a freelance VA or wanna-be-integrator who's feeling totally burnt out by the day to day execution of low level tasks? I've got a free guide to help you get out of overwhelm for GOOD!
• Are you a Digital CEO who's ready for a Digital COO/integrator and you think your current VA or team member might be a good fit? Take the quiz to find out!
• Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy!
• Do you want to gain ultimate alignment & visibility in your brand? Get access to Ginny Krauss' The Brave Method

Today I’m sharing some steps that you can take to better execute on goals and ideas in your business, even when you don’t want to.   Highlights: 

1. The one thing Gary V really does get right
2. What you are responsible for doing even as the CEO and leader of your team
3. The biggest thing that annoys me when it comes to CEO's and executing
4. Five strategies to getting stuff done even when you don't feel like it

  Links and Resources Mentioned in this Episode:   

• Follow Kristin on Instagram
• Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy!
• Timular: Time tracking made easy
• Voxer: Voice Communication for Remote Teams

 

Today I'm answering one of the most asked questions I receive, "when is the right time in my business to hire an integrator or Digital COO?".   Highlights:   

1. The types of teams and online entrepreneurs that I work with as an integrator or Digital COO
2. The point in business when my clients decided to bring on a Digital COO
3. The big misconception about hiring an integrator or Digital COO
4. Four milestones you need to hit in your business before hiring a Digital COO

  Links and Resources Mentioned in this Episode:    Follow Kristin on Instagram https://www.instagram.com/kristinckaplan/   Interested in training for your Digital COO or becoming a Digital COO yourself? Join the waitlist for the Digital COO Academy! https://www.kristinkaplan.com/digitalcoo

On this episode we’re talking all about the top strengths of a CEO and COO and what you should be spending your time and energy on.   Highlights: 

1. The best move I made to start up-leveling my role in my business
2. The reasons why so many entrepreneurs fight the tendency to lean into their strengths and outsource
3. Two key facts about online business and getting stuff done
4. Key strengths and skills of the Digital CEO and COO

  Links and Resources Mentioned in this Episode:    Rocketfuel   Episode 071 - What's Really Keeping You From Scaling Your Business

In today's episode I'm talking to my friend Teresa Kwon, of Daringly Great Leadership about how to step into a leadership role as the CEO of your business and how to lead your team to success.   Highlights:   

1. What it means to be a leader in the online marketing industry
2. Who your first hire should be as an online entrepreneur
3. Why entrepreneurs are struggling in hiring the right people for the teams and what to do instead
4. What entrepreneurs can do to better lead their teams

  Links and Resources Mentioned in this Episode:    Get in Touch With Teresa Kwon   Website | daringlygreat.com/hiring-roadmap https://daringlygreat.kartra.com/page/hiring-roadmap Instagram | instagram.com/daringlygreatleadership https://www.instagram.com/daringlygreatleadership/ Facebook | facebook.com/daringlygreat https://www.facebook.com/daringlygreat Pinterest | pinterest.com/daringlygreat https://www.pinterest.com/daringlygreat/     About Teresa   Teresa hails from the taco-lovin’ Austin, Texas where she is a high-impact leadership speaker, strategist, coach, and Founder of Daringly Great Leadership  For 25 years she has helped leaders of startups, businesses, and reputable organizations build and scale with aligned and high-performing teams. Teresa holds a Master in Public Administration with a specialization in Nonprofit Leadership & Management from the Henry W. Bloch School of Business Management and is Certified Scrum Professional, Certified in Fundraising, and a PMP. Teresa is an avid globetrotter, foodie, philanthropist, bookworm, and nature lover. She is married to a her rock and Sushi Chef and is fur-mom to an adorable toy poodle named Blackjack. They were last spotted wandering the Warner Bros. Harry Potter Studios outside London after conquering the GOT glacier in Iceland.

On this episode we’re talking all about the key thing that's keeping most Digital CEO's stuck in their business and not hitting their goals.   Highlights: 

• Why so many entrepreneurs aren't hitting their goals or scaling their business they way they want to
• What it really means to be a CEO in the online marketing space
• How VA's, OBM's, project managers, and systems experts can up-level their role to create more impact and more income
• How I am committed to helping you achieve your goals

  Links and Resources Mentioned in this Episode:    Connect with Kristin on Instagram https://www.instagram.com/kristinckaplan/

On this episode I'm sharing why choosing a "Word of The Year" isn't helping you to hit your goals and what you should be doing instead.   Highlights: 

• The concept behind the "word of the year"
• What's killing the growth of your business
• The two things you need for massive success
• Examples of action steps to map out for your word of the year

  Links and Resources Mentioned in this Episode:    Follow Kristin on Instagram https://www.instagram.com/kristinckaplan/   Powersheets Goal Planners by Cultivate What Matters https://cultivatewhatmatters.com/pages/2020-collection-guide   One Little Word - Ali Edwards https://aliedwards.com/one-little-word-2020  

On this episode we’re talking all about my biggest business lessons of 2019 and what worked, and what didn’t, and what I'm doing differently in 2020.   Highlights: 

• Why I refuse to do yearly planning in December
• What happened when I took my hands of the steering wheel of my business this past year
• Why it's important not to say yes to every travel opportunity (and what happened because of it)
• How to make your launches less overwhelming and easy

  Links and Resources Mentioned in this Episode:    The Digital COO Academy Waitlist (Integrator School) https://www.kristinkaplan.com/digitalcoo  

Today I’m sharing some big changes I’m making to my own business in the new year and whether or not you should be pivoting in 2020.    Highlights: 

1. The big pivot I'm making in 2020
2. Why I'm closing my membership program & community
3. When to make big changes in your business and when to stick with what you already have
4. What I'm looking forward to most in 2020

  Links and Resources Mentioned in this Episode:    Integrator School Waitlist  

Today I'm interviewing my friend and digital marketing strategist, Myrna Daramy, and we're talking all about how to make sure people can actually find your business and brand easily online so that you can book more clients and customers.   Highlights:   

1. How DMO (Digital Marketing Optimization) is the new SEO
2. A simple step you can take right now to increase your reach and awareness so your customers find your business
3. Why the "tech" side of business doesn't have to be so scary
4. How getting a handle on your DMO can save you time in your business and earn you more money

  Links and Resources Mentioned in this Episode:    Get in Touch With Myrna Daramy   Instagram | http://www.instagram.com/myrnapdaramy.com Website | https://www.myrnadaramy.com   About Myrna:   Myrna Plaisir Daramy is a tech-savvy digital media strategist, oftentimes referred to as the “Tech Whisperer” by her clients. Over the last 14 years, she’s transformed countless lifestyle and high-end bridal brands by combining her expertise in digital analytics, technology management, and SEO with a deep understanding of all things creative. Myrna's superpower is that she can easily to translate “tech talk” into concepts that make sense to even the most non-technical of business owners. She takes pride in helping her clients peel back the layers of their brand, utilize the latest and greatest technology tools, and return to them an optimized site and digital strategy that convert better than ever before.