My guest in this podcast is Liiz Herrera, an inspiring coach who pushes herself to face her fears. Liiz is a career services professional in higher education and loves her 9-to-5. She will also share her story of “accidentally” becoming a full-fledged career coach to boot (LiizCareerCoaching.net).
An Accidental Entrepreneur
One of Liiz’s greatest challenges is that she never intended to be an entrepreneur, believing that path was only for people who didn’t like their day jobs. Yet her drive to help people put her firmly in this new territory, an experience that creates constant change.
It started when, to encourage her students, she put herself on LinkedIn as a career coach. Little by little, people started reaching out to her for career development issues. She’d always say yes to assisting with someone’s resume or coaching them on interviews—until it became an overwhelming workload. Yet when people told her, “You should start charging,” she resisted.
Like many of us, Liiz suffers from “imposter syndrome” and had a hard time believing that anyone would want to pay her for doing what she loves. After a couple years, someone on LinkedIn again asked how much she charged, and she finally made the leap.
Liiz started posting there consistently about career issues, which brought in more messages and requests for help. These requests grew her business organically, and as more clients trickled in, it became less scary. She felt exposed and vulnerable, but wonderful things kept happening.
Liiz’s takeaway was deciding that she can’t be afraid. She has a genuinely helpful skill and decided to adopt the attitude of “just exploring,” to remove the pressure. It’s worked!
The StrengthsFinder® Assessment
As a certified Strengths-CoachTM, Liiz believes we all know what we truly love but because they come so naturally, it’s easy to forget they are valuable. She always asks her students or clients, “Where do you thrive? When have you done something that makes you feel so energized that you can do it all day?” She knows you can and should base your career on this strength.
Liiz helps people identify and own their innate strengths. For anyone who says, “I’m not good at anything,” or “I don’t stand out from the crowd,” she recommends taking the StrengthsFinder® assessment. It’s not too expensive and identifies your top five strengths. Even people who feel like they don’t have anything to offer, always do, according to Liiz.
Do What You Are Afraid Of
At one point Liiz was asked to create a webinar, and she said “yes” though she was terrified. She prepared well, made it engaging, and put her own spin on it. Sitting in her living room as she hung up, she realized she felt that kind of energetic-and-happy she always asks people about. She realized she would not have discovered this joy if she hadn’t stepped out of her comfort zone. Her advice? “If there is something you are curious about or that sounds interesting to you, even if it scares you, do it.”
That’s been Liiz’s philosophy since she was 16: if you’re afraid of something, do it. For her birthday last year, Liiz told her husband she wanted to try the trapeze, even though she is afraid of heights—in fact, because she is. Though she fell on her first try and was shaking, she got back up, eventually nailing the routine. Looking back, she learned that she will be ok when she falls.
I love this. We forget how hard the first steps are. Everything that’s challenging or scary is helping us to grow and becomes a strength in hindsight.
How to Step Out when You’re Feeling Shy or Scared
For folks who are shy about sharing their core talents or unwilling to leave their day job, Liiz recommends taking baby steps. Consider joining a professional association or attend events with a friend or colleague. If you dream of doing a certain job, Liiz especially recommends reaching out and doing an informational interview...