In this episode of the Platinum PT Academy podcast, hosts Gordon and Michael dive into the essential strategies for optimizing Instagram accounts specifically for in-person personal training. They share their insights and experiences to help personal trainers attract high-quality leads and build a strong, recognizable brand.

Key Highlights:

👉Importance of Instagram for Personal Trainers - Discover how leveraging Instagram as a powerful tool can significantly grow a personal training business through organic marketing.

👉Optimizing Your Instagram Profile - Learn the critical elements of a compelling Instagram bio and the importance of including your location to attract local clients.

👉Content Strategy - Explore the types of content that resonate most with potential clients, including client training videos, testimonials, and educational posts.

👉Branding - Find out how to create a consistent and recognizable brand using colors, logos, and templates.

👉Personal vs. Business Accounts - Get advice on whether to maintain a single account or separate personal and business accounts, especially for solo trainers.

👉Action Steps - Immediate changes you can implement to optimize your Instagram profile and content strategy.



Tune in to this episode to gain valuable insights and actionable tips on optimizing your Instagram account for in-person personal training. Whether you're just starting or looking to refine your strategy, Gordon and Michael provide the guidance you need to attract more clients and build a successful personal training business. Don't miss out on their expert advice and join the Platinum PT Academy community for even more support and resources.

Connect with us on Instagram @platinumptacademy

Join Our Personal Training Business Coaching Program: https://platinumptacademy.com/platinum-pt-marketing-system-info-page/

PT Lead Generation Workshop *Free Access: Personal Trainer Lead Generation System To Hit $20k-$50k+ : https://platinumptacademy.com/platinum-pt-marketing-system-info/

Email: michael@platinumptacademy

We help personal trainers grow and scale their personal training business.

Michael & Gordon

In this episode of the Platinum PT Academy podcast, hosts Gordon Chommanivong  and Michael Pritchatt dive into the common marketing mistakes personal trainers make and how to avoid them. Despite a technical hiccup that led to a re-recording, they ensure this episode is packed with valuable insights to help personal trainers enhance their marketing strategies, attract more leads, and secure more clients.

Key Highlights: 

👉 The Pitfalls of Hiring Marketing Agencies: Why many agencies fail to deliver quality leads for personal trainers. The benefits of learning to generate leads independently.

👉 The Importance of Branding Consistency: How to align your branding with your service quality and pricing. The risks of creating unrealistic expectations through incongruent marketing materials.

👉 Choosing the Right Mentors: The dangers of following advice from fitness gurus who lack experience in your specific business model. Tips for finding mentors with a proven track record in one-on-one personal training.

By avoiding these common marketing mistakes, personal trainers can save time, money, and effort while effectively growing their businesses. Tune in to learn more about how to refine your marketing strategies and achieve better results. Don't miss out on these essential tips from Gordon and Michael!

Connect with us on Instagram @platinumptacademy

Join Our Personal Training Business Coaching Program: https://platinumptacademy.com/platinum-pt-marketing-system-info-page/

PT Lead Generation Workshop *Free Access: Personal Trainer Lead Generation System To Hit $20k-$50k+ : https://platinumptacademy.com/platinum-pt-marketing-system-info/

Email: michael@platinumptacademy

We help personal trainers grow and scale their personal training business.

Michael & Gordon

In this episode of the Platinum PT Academy podcast, hosts Gordon and Michael delve into the essential topic of time management for personal trainers. If you're a PT juggling 15-25 sessions per week and aiming to boost your business, this episode is packed with actionable insights to help you optimize your schedule and generate more leads.

Key Highlights

1. Evergreen Content Creation: Discover why focusing on timeless content can save you time and keep your audience engaged for years to come.
2. Building Long-Term Assets: Learn the importance of having a website and lead magnets that continuously attract potential clients.
3. Conducting a Time Audit: Find out how to audit your schedule to ensure you're prioritizing the right activities.
4. Utilizing Peak Times: Get tips on how to effectively use peak gym hours for lead generation.
5. Balancing Personal Training and Business Growth: Understand the trade-offs between personal training goals and business expansion.
6. Leveraging Paid Advertising: Explore how a small daily budget for ads can significantly boost your reach.
7. Avoiding Common Mistakes: Learn about the pitfalls to avoid when generating leads on the gym floor.

Tune in to this episode to get practical tips and strategies for managing your time more effectively and growing your personal training business. Don't miss out on the valuable resources and actionable advice that Gordon and Michael share.

Follow them on Instagram and join their Facebook group for even more insights and tools to help you succeed. Listen now and take the first step towards optimizing your time and boosting your business!

Connect with us on Instagram @platinumptacademy

Join Our Personal Training Business Coaching Program: https://platinumptacademy.com/platinum-pt-marketing-system-info-page/

PT Lead Generation Workshop *Free Access: Personal Trainer Lead Generation System To Hit $20k-$50k+ : https://platinumptacademy.com/platinum-pt-marketing-system-info/

Email: michael@platinumptacademy

We help personal trainers grow and scale their personal training business.

Michael & Gordon

Welcome to another insightful episode of the Platinum PT Academy podcast! This week, hosts Gordon Chommanivong and Michael Pritchatt explore the essential topic of client retention. Whether listeners are seasoned personal trainers or just starting their careers, understanding how to keep clients engaged and satisfied is crucial for long-term business success. Tune in as Gordon and Michael share their proven strategies and insights to help build a loyal client base.

Key Highlights:

• Importance of Tracking Retention Rates: Learn why tracking client retention rates is the first step in understanding a business's health.
• Delivering on Promises: Discover the power of under-promising and over-achieving to build trust and satisfaction.
• Initial Buy-In: Find out how to make a strong first impression and achieve quick wins to keep clients motivated.
• Feedback Mechanisms: Understand the value of regular feedback forms and how they can help catch issues early.
• Building Community: Explore the benefits of hosting community events and how they can improve client retention.
• Continuous Learning: See why upskilling and offering varied training methods can keep clients engaged for the long term.

This discussion on client retention provides valuable insights and actionable strategies for personal trainers to implement in their businesses. Retaining clients isn't just about delivering results but also about creating a memorable and engaging experience. For those who enjoyed the show, make sure to subscribe to never miss an episode.


Keep pushing and keep growing!

Connect with us on Instagram @platinumptacademy

Join Our Personal Training Business Coaching Program: https://platinumptacademy.com/platinum-pt-marketing-system-info-page/

PT Lead Generation Workshop *Free Access: Personal Trainer Lead Generation System To Hit $20k-$50k+ : https://platinumptacademy.com/platinum-pt-marketing-system-info/

Email: michael@platinumptacademy

We help personal trainers grow and scale their personal training business.

Michael & Gordon

In this episode of the Platinum PT Academy podcast, hosts Gordon Chommanivong and Michael Pritchatt take listeners on a journey back in time to explore what they would do if they had to start their personal training (PT) business from scratch. With no clients, limited marketing budget, and basic skills, they share their insights on how to quickly build a successful PT business and achieve a consistent income of $2,000 per week.


Key Highlights

• Choosing the Right Location: Discover why location is crucial for your PT business and how to assess the quality and volume of gym members.
• Identifying Your Specialty: Find out why having a broad specialty can be beneficial when starting out and the value of educating clients.
• Developing Skills: Hear about the importance of continuous upskilling and how leading by example can attract clients.
• Client Acquisition Strategies: Get tips on working with gym managers, leveraging your personal network, and using local Facebook groups.
• Sales Process: Understand the importance of setting up payment systems, developing a sales script, and handling objections confidently.

In this episode, Gordon and Michael emphasize the importance of laying a strong foundation when starting a PT business with limited resources. By following these steps, aspiring personal trainers can build a successful business and eventually leverage more advanced marketing strategies. Consistency, continuous learning, and effort are key to success.

Listeners are encouraged to reach out on Instagram for a sales script or other resources.

Tune in to the next episode for more valuable insights!

Connect with us on Instagram @platinumptacademy

Join Our Personal Training Business Coaching Program: https://platinumptacademy.com/platinum-pt-marketing-system-info-page/

PT Lead Generation Workshop *Free Access: Personal Trainer Lead Generation System To Hit $20k-$50k+ : https://platinumptacademy.com/platinum-pt-marketing-system-info/

Email: michael@platinumptacademy

We help personal trainers grow and scale their personal training business.

Michael & Gordon

Welcome to another episode of the Platinum PT Academy podcast! In this episode, your hosts Gordon Chommanivong and Michael Pritchatt dive into a topic that's essential for personal trainers looking to expand their income streams: transitioning to online coaching. Whether you're an in-person personal trainer or already dabbling in online services, this episode is packed with insights to help you grow your business.

Key Highlights

1. Evaluating Your Readiness - How to determine if you're ready to transition to online coaching.
2. Income Potential - Comparing the income potential of in-person vs. online training.
3. Effective Marketing Strategies - Tips for marketing your online services and reaching a broader audience.
4. Tools and Technology - Essential tools and technologies for onboarding and tracking client progress.
5. Balancing Hybrid Models - Strategies for balancing in-person and online training to maximize profitability.

We hope this episode provides valuable insights for those looking to expand their personal training business into the online realm. Tune in to learn how to evaluate your current business, market your services, and balance in-person and online training effectively. 

Connect with us on Instagram @platinumptacademy

Join Our Personal Training Business Coaching Program: https://platinumptacademy.com/platinum-pt-marketing-system-info-page/

PT Lead Generation Workshop *Free Access: Personal Trainer Lead Generation System To Hit $20k-$50k+ : https://platinumptacademy.com/platinum-pt-marketing-system-info/

Email: michael@platinumptacademy

We help personal trainers grow and scale their personal training business.

Michael & Gordon

In this episode of the Platinum PT Academy podcast, hosts Gordon Chommanivong and Michael Pritchatt, with their combined experience in generating over a million dollars in sales annually,they share actionable insights and proven strategies to help personal trainers generate 5-10 inbound leads every month. Whether you're a solo trainer or looking to scale your business, this episode is packed with valuable tips to elevate your brand and grow your client base.

Key Highlights

• Look the Part: The hosts discuss why it's essential for personal trainers to maintain a fit appearance and practice what they preach.
• Develop a Brand Guide: Learn about the importance of creating a cohesive brand identity, including colors, logos, and tonality.
• Consistent and Valuable Content: Discover why posting relevant content is key and what types of posts to avoid.
• Success Stories and Testimonials: Understand the power of showcasing client success stories and testimonials.
• Be Polarizing: Find out why it's beneficial to repel the audience you don't want to attract the right clients.
• Engage with Your Audience: Get tips on how to actively engage with followers on social media to turn them into clients.
• Utilize Paid Advertising: Learn about the importance of investing in paid advertising and how to make a strong first impression.

By following the strategies discussed in this episode, personal trainers can effectively brand themselves and consistently generate inbound leads. Gordon and Michael provide actionable tips and insights that can help trainers grow their business and achieve financial success. Tune in to get the full scoop and start transforming your personal training brand today!

Connect with us on Instagram @platinumptacademy

Join Our Personal Training Business Coaching Program: https://platinumptacademy.com/platinum-pt-marketing-system-info-page/

PT Lead Generation Workshop *Free Access: Personal Trainer Lead Generation System To Hit $20k-$50k+ : https://platinumptacademy.com/platinum-pt-marketing-system-info/

Email: michael@platinumptacademy

We help personal trainers grow and scale their personal training business.

Michael & Gordon

Welcome to another exciting episode of the Platinum PT Academy podcast! In this episode, your hosts Gordon Chommanivong and Michael Pritchatt dive deep into the strategies and techniques for selling high-end personal training programs.  Discover how you can transform your personal training business by attracting premium clients and significantly boosting your income.

Key Highlights

• Understanding High-End Client Expectations - Learn how to create a seamless and luxurious experience that high-end clients expect.
• Authority, Empathy, and Expertise - Discover the importance of connecting with clients on a deeper level to understand their needs and provide tailored solutions.
• Showcasing Expertise and Results Before Consultations- Find out how to build trust and credibility with potential clients.
• Providing a Realistic Roadmap- Understand the significance of setting realistic expectations and providing a clear timeline for client goals.
• Closing the Deal with Confidence - Get tips on maintaining confidence when asking for payment and addressing client objections effectively.

Tune in to this episode to get actionable insights and strategies for attracting and converting high-end personal training clients. Implement these techniques to elevate your personal training business and achieve greater success. Thank you for listening, and we look forward to seeing you in the next episode!

Connect with us on Instagram @platinumptacademy

Join Our Personal Training Business Coaching Program: https://platinumptacademy.com/platinum-pt-marketing-system-info-page/

PT Lead Generation Workshop *Free Access: Personal Trainer Lead Generation System To Hit $20k-$50k+ : https://platinumptacademy.com/platinum-pt-marketing-system-info/

Email: michael@platinumptacademy

We help personal trainers grow and scale their personal training business.

Michael & Gordon

Welcome to another insightful episode of the Platinum PT Academy podcast! In this episode, hosts Gordon Chommanivong and Michael Pritchatt delve into the strategies for creating a signature personal training (PT) program and the secrets to attracting high-paying clients. Whether you're a seasoned trainer or just starting out, this episode is packed with valuable tips to elevate your PT business.


Key Highlights

• From Sessions to Programs: Why shifting your focus can transform your business.
• Identifying Your Niche: The critical first step in designing your PT program.
• Comprehensive Program Elements: What should be included to maximize client value.
• Pricing Strategies: Insights on setting and testing your prices effectively.
• Professional Presentation: How to make your program stand out.
• Specialization vs. Generalization: The benefits of becoming a specialist in your field.

In this episode, we emphasized the importance of creating a signature PT program, knowing your target market, and continuously testing and adjusting your pricing. By becoming a specialist and delivering comprehensive, high-value programs, you can attract high-paying clients and build a successful PT business. Tune in to gain actionable insights and take your PT career to the next level!

Connect with us on Instagram @platinumptacademy

Join Our Personal Training Business Coaching Program: https://platinumptacademy.com/platinum-pt-marketing-system-info-page/

PT Lead Generation Workshop *Free Access: Personal Trainer Lead Generation System To Hit $20k-$50k+ : https://platinumptacademy.com/platinum-pt-marketing-system-info/

Email: michael@platinumptacademy

We help personal trainers grow and scale their personal training business.

Michael & Gordon

Welcome to the first episode of the Platinum PT Academy podcast! Join your hosts, Gordon Chommanivong and Michael Pritchatt, as they go on a mission to share their wealth of knowledge and experience in the personal training industry. In this debut episode, they dive into their personal journeys and offer actionable advice to help personal trainers grow their businesses. Whether you're just starting out or looking to take your PT business to the next level, this episode is packed with valuable insights.

Episode Key Highlights

• Meet Your Hosts: Discover the backgrounds of Gordon and Michael, and learn why their proven track records make them the perfect guides for your PT journey.
• Importance of Knowing Your Offer: Understand why clarity in your services and target audience is crucial for effective marketing and lead generation.
• Social Media Strategies: Learn how to craft compelling offers that attract high-paying clients and generate immediate interest.
• Engaging on the Gym Floor: Get tips on how to build rapport with gym members and convert them into clients through effective communication.
• Effective Messaging: Discover the power of direct outreach and how to leverage your existing network to generate leads and build your client base.

Don't miss out on this opportunity to gain actionable insights from two seasoned professionals who have built million-dollar PT businesses. Tune in to learn how you can start implementing these strategies today and see immediate results. Stay tuned for our next episode, where we'll delve into creating your signature PT program and attracting high-paying clients. Thanks for listening, and we look forward to helping you achieve your personal training business goals!

Connect with us on Instagram @platinumptacademy

Join Our Personal Training Business Coaching Program: https://platinumptacademy.com/platinum-pt-marketing-system-info-page/

PT Lead Generation Workshop *Free Access: Personal Trainer Lead Generation System To Hit $20k-$50k+ : https://platinumptacademy.com/platinum-pt-marketing-system-info/

Email: michael@platinumptacademy

We help personal trainers grow and scale their personal training business.

Michael & Gordon