Playing Big with Lindsay Johnson

Do you know what cash flow means as a service-based entrepreneur? Do you know if YOUR business's cash flow is healthy or heading for disaster? Can you predict your cash flow, and do you know how to manage it?

New entrepreneurs often take a money-in-money-out approach to their revenue and sales and hit each month with fingers crossed that more money comes in than goes out.

Yikes, biz bestie! That's a recipe for money stress, an unstable business, poorly timed business expense investments and money down the drain.

Join guest expert, bookkeeper Sherilyn Williams, as we talk about all things cash flow, business expenses, and how to build predictability and financial stability in your service-based business!

Want Sherilyn working on your Scaling Dream Team?Book a call to talk about it here: https://calendly.com/theradicalconnector/let-s-talk-about-working-together

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About Sherilyn

As a CFO/CEO for Solopreneurs, I help service-based founders move from quiet financial stress to confident decision-making: building clean systems, sustainable cash flow, and numbers that make sense. LinkedIn: www.linkedin.com/in/sherilyn-williams-isaacWebsite: www.balanceandbloomprofessional.ca

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👋 Hey, I'm Lindsay Johnson, aka The Radical Connector. I run a scaling agency for service-based businesses, and I'm here to demystify the entrepreneurial journey, show you what it really takes to build a sustainable, scalable business, help you level up your founder mindset, and teach you a few business skills along the way.

🌐 Website: https://www.theradicalconnector.com/

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Business resources for service providers, coaches and consultants 👇

📝 Pre-Scale Checklist - do this to get your business ready to scale: https://www.theradicalconnector.com/pre-scale-milestones-quiz

💰 Ick-Free Sales Tools - grab these if you're struggling to get sales: https://www.theradicalconnector.com/ick-free-sales-tools

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👀 Watch these videos

📺 How to Sell Without Selling: https://youtu.be/DlamAHGirvQ?si=QJoAkNLnwuskEB4V

📺 Perfect Sales-Free Sales Call: https://youtu.be/u4pfB-HtiCg?si=Ec5j1kEfZxhV6YHz

📺 Build These 4 Networks to Build Your Business Fast: https://youtu.be/e11vBib0eRQ?si=HVp5rtebdIUufgvz

If you're a new entrepreneur, service-based business, or solopreneur, you are not a content creator and going viral isn't going to build your service-based business. In this video, we talk about...👉 The difference between being a content creator and a business owner👉 The importance of deciding if you even want to be a business owner👉 Understanding that a business is going to take hard work and years to build👉 Why you have to prioritize high-energy output activities like Networking (hint: it leads to everything you need as a business owner)👉 How new and inexperienced entrepreneurs are susceptible to the fantasy that online coaches, courses, and memberships are selling you

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👋 Hey, I'm Lindsay Johnson, aka The Radical Connector. I run a scaling agency for service-based businesses, and I'm here to demystify the entrepreneurial journey, show you what it really takes to build a sustainable, scalable business, help you level up your founder mindset, and teach you a few business skills along the way.

🌐 Website: https://www.theradicalconnector.com/

💰 https://www.patreon.com/c/radicallinds 

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Business resources for service providers, coaches and consultants 👇

📝 Pre-Scale Checklist - do this to get your business ready to scale: https://www.theradicalconnector.com/pre-scale-milestones-quiz

💰 Ick-Free Sales Tools - grab these if you're struggling to get sales: https://www.theradicalconnector.com/ick-free-sales-tools

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👀 Watch these videos

📺 How to Sell Without Selling: https://youtu.be/DlamAHGirvQ?si=QJoAkNLnwuskEB4V

📺 Perfect Sales-Free Sales Call: https://youtu.be/u4pfB-HtiCg?si=Ec5j1kEfZxhV6YHz

📺 Build These 4 Networks to Build Your Business Fast: https://youtu.be/e11vBib0eRQ?si=HVp5rtebdIUufgvz

Bad business advice and investing in programs and service providers too soon can have catastrophic effects not just on your business but on your entire life.

Listen in as badass brand designer, Rachel Lee, takes us behind the scenes into the biggest lessons of her entrepreneurial journey ... declaring bankruptcy and bouncing back from almost $100,000 in business debt!

😎 About Rachel

Rachel Lee is an Artist, Designer & Co-Founder of Neo Genesis, a visual branding agency for creatives & misfit entrepreneurs who are ready to own their weird, and (finally) rock it online. Outside of business hours, you’ll find Rachel doodling on her iPad, blasting EDM on a run, or getting cozy with her cat.

👉Want Rachel to work her branding magic in your business? ☎️ Contact us and let's set it up!

Connect with Raachel

😻 Website

😻 Instagram

😻 LinkedIn

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👋 Hey, I'm Lindsay Johnson, aka The Radical Connector. I run a scaling agency for service-based businesses, and I'm here to demystify the entrepreneurial journey, show you what it really takes to build a sustainable, scalable business, help you level up your founder mindset, and teach you a few business skills along the way.

🌐 Visit our website

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Business resources for service providers, coaches and consultants 👇

📝 Pre-Scale Milestone Quiz - do this to get your business ready to scale

💰 Ick-Free Sales Tools - grab these if you're struggling to get sales

🥰 Ick-Free Sales Community on Patreon - join us if you need to learn sales & visibility skills

Send us a text

Networking doesn’t have to feel forced, awkward, or icky. It’s just turning strangers into friends and nurturing those friendships over time. But how do you know which people to network with?

In this episode, Lindsay breaks down the 4 types of networks you need to build the right kinds of connections that help you grow your business faster (without burning out or selling your soul).

Here’s what we’ll cover:

✏️ The 4 types of networks every entrepreneur needs, and why each one matters for long-term success

✏️ How to find customers, collaborators, and community without cold-selling or faking connection

✏️ Why networking is marketing, and how to make it your highest-ROI activity

✏️ Simple ways to reach out and follow up without overthinking or feeling pushy

✏️ How to build genuine biz bestie relationships that keep you inspired and supported

Resources mentioned:

• Ick-Free Sales Community
• Video: Networking Less to Get More Clients!  
• Video: How to Sell Without Selling 
• Video: Perfect Sales Free Sales Call Template 
• Ick-Free Sales Scripts 

📝 DM & EMAIL INTRO TEMPLATE 

Repeat after me: "Cold selling doesn't work. Cold connecting does!" 

Hey [NAME], 

I just saw/read/watched [THE POST THAT GRABBED YOUR ATTENTION] and I'm loving your perspective on [SHARED VALUE, PERSPECTIVE, OR APPROACH]. 

I'm [NAME] and I'm in the world of [INDUSTRY/PROFESSION/WORK]. 

If you're up for a good, old-fashioned networking convo, I'd love to connect to talk about [WHAT YOU'D LOVE TO TALK ABOUT/GET TO KNOW ABOUT THEM]. 

Up for a [ZOOM/CALL/COFFEE] in the next week or two? 

[YOUR NAME]

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

 Do you ever feel like your business and your personal identity are totally tangled up together? Or maybe you struggle to find the balance between creating and managing your business? You’re not alone!

In this episode with Annabelle King, we get real about personal branding as a business owner and how to get visible (even if it scares the heck outta you!). Annabelle shares how she went from working in big agencies to building her own business, including the mindset shifts and practical tips she learned along the way.

You’ll discover:

✏️ How to separate your business’s performance from your sense of self-worth, and why it matters for your sanity!

✏️ Why Googling yourself is a must-do (and what can happen if you don’t manage your online narrative).

✏️ The three essential “characters” every entrepreneur needs (creator, business manager, and entrepreneur) and what happens when one of them takes over.

✏️ Actionable steps to get visible with more confidence, from prepping your story to dealing with stage fright like a pro.

Annabelle’s practical wisdom and honest stories will have you rethinking how you show up as an entrepreneur. So you can walk away with new tools for sharing your magic with the world.

💌 Get Lindsay's Un-Hustle Your Business Starter Kit

📺 Join Lindsay's monthly Shop Talk on YouTube

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Meet Annabelle

Annabelle King is a brand strategist, facilitator, and founder of I Like Storytelling. With 15+ years of experience in big agencies and over six years running her own consulting practice, Annabelle helps small and medium businesses uncover the stories that drive growth. Aside from that, Annabelle also facilitates workshops, marketing retreats and online programs.

Personal brand strategy course

Free resources

Instagram

LinkedIn

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

Tired of traditional digital marketing and web design agencies overselling services you don’t need?

Ready to hear the truth behind these bloated agency models and why they might be holding your business back?

In this live interview with Kayla Walters, a seasoned web designer and tech geek, we’re calling BS on the common traps in the digital marketing world. 

Kayla will share jaw-dropping stories from her 17 years in the industry, exposing what really goes on behind the scenes and why so many businesses end up with websites that just don’t work. 

You’ll gain insights on:

✏️ Recognizing the red flags of overpromised and overpriced agency services.

✏️ Building a website that feels like you and works hard to attract your ideal clients without the overwhelm.

✏️ Kayla’s own strategies for streamlining the tech side of things, so you can focus on what you love about your business.

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Meet Kayla

Kayla Walters is a web designer, tech geek, and the go-to expert for building fun, beautiful websites that actually work. She helps women entrepreneurs transform their websites into client-attracting machines, all while making the tech side stress-free. With over 17 years of experience, Kayla has seen it all and knows how to make a website shine.

Website: https://goodcheertechstudio.ca

Instagram:   / goodcheertechstudio 

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

 Does your money mindset need a dramatic shift now that you’ve started your own business? 

Listen in as Karina shares her journey from corporate employee to successful entrepreneur and the money mindset shifts required along the way. 

We’ll dive into how she became an expert in financial wellness, transformed her relationship with money, and learned the unique challenges (and rewards!) of handling money as an entrepreneur. 

Expect an honest conversation about unlearning old money beliefs, finding a balance between personal finance and business investments, and why setting boundaries is crucial for both your budget and your business. 

In this session, Karina will discuss: 

✏️ How she moved from the predictability of a paycheck to viewing each dollar as an opportunity to invest in business growth. 

✏️ The mindset shift from material success to finding excitement in aligning financial decisions with personal and professional goals. 

✏️ Her approach to setting boundaries that naturally protect time, money, and focus, keeping distractions out and goals front and center. 

Karina will share her hard-won lessons and practical tips to help you make a seamless transition from employee to entrepreneur, with money habits that support your business and life.  

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Meet Karina

The Budget Doctor empowers everyday people to overcome limiting financial beliefs and habits. Specializing in money psychology, debt repayment, credit repair, and simplified investing, she equips clients with the tools to achieve financial stability and improve their overall well-being. 

Website: https://www.thebudgetdoctor.ca/ 

Instagram: @thebudgetdoctor  

YouTube: @thebudgetdoctorgta  

 Free Goody: Debt Repayment Cheat Sheet: subscribepage.io/5eTe6z 

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Curious how a $9 offer transformed into a six-figure success story?

We're talking about how Liz Wilcox, aka the fresh princess of email marketing, took a $9 Offer to $1000 per day by teaching folks like you and me an easier way to make money with email marketing.

Join us for a candid, behind-the-scenes interview with Liz as she shares her journey from blog writer to powerhouse in email marketing, turning emails into a consistent income stream.

In this session, Liz opens up about her entrepreneurial path, including:

✏️ How she discovered her email marketing “superpower” and built her business from scratch.

✏️ Her biggest lessons learned, plus what she wishes she’d known as a new entrepreneur.

✏️ The insider tips on using email to build real, lasting connections that lead to profits.

Whether you’re new to email marketing or want a fresh perspective, this interview offers invaluable insights from Liz’s personal journey and top tips for yours.

Get ready to rethink what email marketing can do for you and your business!

Meet Liz

Liz Wilcox, known as The Fresh Princess of Email Marketing, is an Email Strategist and Keynote Speaker who helps small businesses build online relationships and make real money with email marketing. She’s best known for selling a blog, turning a $9 offer into multiple six-figures without ads, and her simple yet powerful framework, the Email Staircase. Liz loves the 90s, headbands, and the beach.

• Website
• Instagram
• Liz’s $9 Email Marketing Membership
• Liz’s freebie: Swipe Swipe Baby

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

Want to build a brand that’s actually you (not just a pretty logo and Instagram grid)? 

In this episode with Ruha Ratnam from The Designist Studio, we dig into the connection between your core values, the people you surround yourself with, and your ability to create an impactful, trust-driven business. Join us for an unfiltered conversation about how authenticity in business is more than surface-level branding, and so much more!

We cover:

• The difference between presence and pressure, showing up authentically vs. hustling for perfection
• Why knowing (and living!) your core values is the foundation of real brand trust
• How slowing down and making intentional choices can help you avoid burnout and reconnect with your passions outside of work
• The truth about using entrepreneurship for impact, not just for chasing dollar signs (yes, you can have both goals!)
• A simple way to get started reflecting your values in your brand and everyday business decisions

We share our own stories of finding balance, making space for play, and evolving our approach to business in a world that never seems to stop. If you’re ready to lead with passion, authenticity, and a little kindness (to yourself!), this episode is for you.

Meet Ruha

Ruha is a brand strategist and website designer. Her clients are coaches and consultants who want to level up their online presence by being uniquely themselves so that they can grow their visibility and attract their dreamiest clients.

Website: https://thedesignist.studio/ 

Instagram: https://www.instagram.com/ruharatnam/

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

Ready to create content that genuinely connects with your audience and builds lasting trust?

In this episode with Tara McEwen, we explore how to develop meaningful and strategic content that goes beyond promoting your services. We focus on sharing what drives you, why you love your work, and how your values can resonate with your audience.

You’ll learn how to:

✏️ Craft value-based content that builds trust and credibility with your audience.
✏️ Seamlessly integrate editorial content that naturally leads to interest in your services.
✏️ Position yourself as an expert and thought leader by focusing on inspiration, advice, and storytelling.

Tara shares her proven strategies for creating content that not only highlights what you do but why you love it and the impact it has.

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Meet Tara

Tara McEwen is an award-winning producer and media consultant who teaches business owners and thought leaders how to elevate their media and messaging. She believes everyone has a story worth telling, all they need is the right skills and guidance to tell it effectively and to a broader audience. She lives in Toronto with her rescue dog Pearl.

Website: https://www.mcewenmedia.ca/
Instagram: https://www.instagram.com/mcewenmedia/

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast