Playing Big with Lindsay Johnson

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Your digital course is amazing, so why the heck isn’t anyone buying it? 😩

If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.

In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix it.

In This Episode, We Cover:

💔 You Might Not Be Ready to Create a Course Yet

• The myth of “overnight success” (Hint: It takes longer than six months!)
• Why skipping the dirty work (aka real-world experience) sets you up for failure
• The reality of building a sustainable, profitable business before going digital

💔 You Haven’t Spent Enough Time on Market Research

• Why identifying a problem isn’t enough—you need proof that people will pay to solve it
• The most effective (and fastest!) way to validate your course idea
• How working one-on-one or in small groups can unlock game-changing insights

💔 Your Sales Funnel Has a Leak

• How to tell if your sales funnel is the problem
• The #1 mistake most entrepreneurs make when warming up leads
• Why it takes time (and trial & error) to create a funnel that actually converts

Resources I mentioned

Blog: 3 Shocking Reasons Your Digital Course Isn't Selling

This Brand is Female

Birch Babe

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

This Week We're Slowing Things Down!

In a world that glorifies hustle, what if the key to success is actually slowing down? 

Building a business doesn't have to mean burnout, stress, and non-stop hustle. Instead, slow entrepreneurship helps you create a business that aligns with your lifestyle, goals, and energy—without sacrificing your well-being.

In this week's episode, join Lindsay for a deep dive into:

• What slow entrepreneurship really means and how it can transform your business and life.
• Why the pressure to grow fast is overrated and how sustainable growth leads to long-term success.
• Practical steps to embrace slow entrepreneurship and build a thriving business at your own pace.
• How working smarter (not harder) helps prevent burnout and creates a business you actually enjoy.
• The mindset shifts you need to break free from hustle culture and stay focused on what matters.

Resources Lindsay mentioned:

• Ick-Free Sales Membership
• Carl Honoré – In Praise of Slow
• Arianna Huffington on Redefining Success
• Podcast: Lisa Michaud | It Takes A Village To Build A Business With Lisa Michaud
• 2025 Vision Board Party
• Blog: 3 Steps to Time Blocking So You Can Make More Money This Week
• Big Bold 2026

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

This Week We're Getting Reflective!
We say no to things that aren't for us so that we can say yes to the things that are. Even though you can do something, is it what's right for you right now? Does it fit with your goals? With your lifestyle? Is it something you even want to do?

In this week's episode join Lindsay for a journey into self-reflection on, 

• How rest years can lead to rediscovering your purpose
• Why saying yes to everything is the fastest route to discovering what is and isn't right for you
• How saying no will lead to faster business growth and less burnout (even when you really want to say yes)
• What it means to feel unencumbered and how you can make 2025 a less restrictive year in business and life
• Embracing your inner misfit: Why waste energy trying to fit in when you were born to stand out!

Resources Lindsay mentioned:
Fantastical Fatty on TikTok
Rachel K Albers
Neurodiverse Entrepreneur Summit
Danielle LaPorte
Shop Talk with Lindsay
Last month's Shop Talk replay

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

You ever notice you join some people’s email lists and genuinely feel like part of a community and then you join others and you just feel like a mark? 

I’ve been noticing an influx of emails in my own inbox recently that have no regard for me as a person and seemingly no interest in me as a member of their community. 

We’ve all been there. 

We’re getting one, sometimes two, emails per day pushing … pushing … pushing. 

And the stories they share are out of this world. The advice they give is totally generic. And the way our heart rates rise or the shame gets triggered within. We’re practically having a panic attack. 

(No? Just me?)

It’s one of the biggest reasons new entrepreneurs avoid email marketing. After all, who the heck wants to feel like an email predator, alienating their subscribers, or pressuring them to buy now or unsubscribe? 

(Can you tell I’m fired up today?)

Let's talk about the difference between using your email list to build a community vs. using your email list to pressure people to buy and not seeing your subscribers as anything but a dollar sign.

Bonus Materials

• YouTube: How to Build Your Email List In 5 Super Simple Steps
• Workshop replay: Lead Magnet Love
• Blog: Stop Sweating Your Lead Magnet and Focus on THESE 3 THINGS Instead

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

How Feeling Your Feelings Leads to a Stronger Brand Identity!

Episode 31 with Keka DasGupta, The Art of Life-ing

Are Your Feelings Guiding You to a More Authentic Expression of Your Brand?

Listen in as Keka shares her journey and insights gained from over two decades in the PR and marketing industry, including the importance of recognizing your personal value to give your best to yourself and others.

We explore the concept of feeling your feelings and allowing them to guide you to show up authentically in your business and the significance of embracing emotions as a tool for genuine self-expression in the entrepreneurial world. 

Check Out All the Goodies We Talked About...

👉Keka's Website: The Art of Life-ing

👉Keka's TEDx Talk: Why We Are Practicing Gratitude All Wrong

👉 Do You F*cking Mind Podcast

👉 Book: Let it Be Easy by Susie Moore

About Keka
Inspiring You to Live YOUR Life!

For 24 years, Keka worked in the PR and marketing industry with clients such as Disney, Nike, IKEA, American Express, Johnson & Johnson, etc. During this time, she received more than 50 national and international awards.

Today, this TEDx, international keynote and certified virtual speaker, and founder of The Art of Life-ing, runs groundbreaking mental wellness programs for the education sector, businesses, and community groups, guiding individuals (young and old) to recognize their own personal value, so they can give the best of them - to themselves and to others.

Connect with Keka!

• Website
• LinkedIn
• Twitter (X)
• YouTube
•  Facebook
• Instagram
• Instagram

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

Do What Works and Ditch the Rest!

Episode 30 with Amanda Laird, slow & steady studio

Content Marketing Works Best When It's Something You Love to Do!

How do new entrepreneurs leverage the power of digital marketing to increase their visibility and get their brand in front of their future customers without drowning in the sea of content creation currently sweeping social media apps like Instagram, TikTok, Facebook, Twitter, LinkedIn and Threads, PLUS SEO searchable content on Google like Blogs, YouTube videos and Podcasts, PLUS email marketing to their email subscribers? 

Oh, and should I mention that content marketing is not enough if you're not pairing it with a clear, systemized sales system? 

Eesh! Content marketing and sales funnels can quickly overtake your entire work day and in the end there's no guarantee it'll convert strangers into happy, paying customers.

Fear not! 

Amanda Laird, founder of slow & steady studio, is coming in with some hot takes on how to do "Just Enough" content marketing to make it count ... including how to focus on only doing what lights you up most!

Check Out All the Goodies We Talked About...

👉Free Just Enough Marketing Planner!

👉 Heavy Flow Podcast by Amanda Laird

👉Heavy Flow: Breaking the Curse of Menstruation by Amanda Laird

👉Real You Real Money Podcast with Ray Dodd

👉The Birthing Business Handbook by Jennifer Armbrust

Taking the Hustle Out of Entrepreneurship!

Amanda Laird is the founder and principal strategist at slow & steady, where she provides business and marketing advice to solo, feminist entrepreneurs doing their own thing. She was the host of the Heavy Flow Podcast from 2017 to 2020 and is the author of Heavy Flow: Breaking the Curse of Menstruation, published by Dundurn Press and nominated for the 2019 Kobo Emerging Writer Prize for Non-Fiction.

👉 Website
👉 Instagram 

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

(And how to get out of your own way!)
Episode 30 with Lindsay Johnson, The Radical Connector

Video marketing is one of the most underused content marketing tools for getting new customers!

Whether you're using short-form videos like TikToks and Instagram Reels, long-form videos like YouTube or courses, or my personal favourite, automated videos in your list-building funnels, sales funnels, or client onboarding process ... video marketing is essential to faster growth and a bigger wow factor with potential clients!

But ... none of that matters if new entrepreneurs are stuck in their heads and letting fear stop them from showing up on camera.

You have brilliance inside you begging to be brought to life on camera but there are some annoying fears holding you back ... and it's time to get over them so the world can see you shine!

Powerful Tidbits Lindsay Shares in This Episode...

• How overwhelm plays a bigger role in blocking your creativity with videos than you realize
• #1 hack for generating video content your audience and customers actually WANT!
• How to get past your tech fears and embrace being a beginner
• Tips for building up your confidence on camera (and giving yourself permission to be awkward and stiff in the beginning)
• Lindsay's super simple 5-step framework for structuring your videos that will 10x the speed with which you can create kickass content!

"Overwhelm has a sneaky way of tricking our brains into putting ourselves last or believing we can't do scary things."

- Lindsay Johnson, The Radical Connector

Check Out All the Goodies We Talked About...

👉Video Marketing Made Easy Workshop: September 14 or 16

👉Lindsay's new tattoos!

👉Instagram Live Replay: Top 5 Fears Stopping You From Making More Videos

👉Blog: Top 5 Fears Stopping You From Making More Videos

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

Are You Using Email Marketing All Wrong? 🙀

Episode 25 with Lindsay Johnson

Email marketing is a powerful way to connect with your customers and promote your products or services.But if your email open rates are low, it becomes pretty obvious that your subscribers are missing out on your brilliant content, expertise, and ultimately, getting to work with you!

Worst of all, you're left feeling like you're wasting your time. Am I right?!

Now, if you're new around here you might be asking, "Lindsay, what is email marketing anyway and why do I need it?"

Email marketing is the process of using email messages, either sent individually or in bulk, to market and promote a product, service, or cause.

To be effective in email marketing, you need to understand your audience!

In this podcast, I’m going to cover

• What it Really Means to Let Your Personality Shine
• How to Make Your Emails Scan Friendly
• Tips for Writing Intriguing Subject Lines
• The Importance of Sharing Wow-Factor Content
• What the Heck A/B Testing To Improve Your Results Means

"To be effective in email marketing, you need to understand your audience!" - Lindsay Johnson

 Blogs You Need to Read

• Beginner’s Guide to Email Marketing
• 15 Tips For Writing An Excellent Email Subject Line
• Do I Really Need Social Media to Build a Business Online?
• 5 Email Marketing Tips to Boost Your Open Rates & Increase Engagement

Email Providers with A/B Testing

• mailchimp
• Constant Contact
• AWeber
• hubspot
• MailerLite
• drip

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

Being Part of the Change isn't Always Easy...

It's not easy to be part of the change our world so urgently needs ... and it's even harder not to burn out or completely disappear into our work to make that change happen.

Belinda Clemmensen, founder of The Women's Leadership Intensive and author of Women, Leadership, and Saving the World, shares with us the importance of standing up for what you believe in, leading from your core values, and nurturing your resilience on the path to change. 

Powerful Tidbits Belinda Shared in This Episode...

• What happens when disappearing into work to cope with stressful situations doesn't work anymore
• Redefining what it means to work less and play more in a way that fits with YOUR values
• Why we need to stop looking at rest as a bridge to more productivity
• How Belinda connected to FREEDOM as one of her core values (hint: it wasn't easy)

Check Out All the Goodies We Talked About...

👉 Belinda's Free Mini Online Course: Inspired to Lead 

👉 Belinda's Book: Women, Leadership, and Saving the World

👉Blog: How to Nurture Connections Through Compassion

👉 Book Recommendations:  The Five Best Books To Help Build Resilience In Difficult Times

Changing the World One Leader at a Time!

Belinda Clemmensen is a professional certified coach and leadership development consultant who had a mid-life wake-up call to rethink everything she'd learned over 25+ years in leadership and take a new path. The Women's Leadership Intensive is leadership development by women, for women and our mission is to inspire, empower, equip and support women to lead the change the world needs, because the world needs changing, and it will be women who lead the way to get it done.

Connect with Belinda!
Instagram | LinkedIn | Facebook | Website  |

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast

Send us a text

Building a Heart-centred Business Starts Grows from the Inside Out...

What does it look like to build a business from a place of love? What would happen if you stayed curious about your relationship with consistency as it relates to your heart-centred marketing strategies and creating a sustainable business you love?  

Just a Few of the Magical Tidbits Sydney Shared in This Episode...

• Life isn't consistent! Is consistency in our heart-centred marketing strategies as important as we've been led to believe?
• Stop building your heart-centred business based on fear, pressure, or rigidity of algorithms
• The importance of empowerment and self-agency as business owners and the difference between seeking answers and creating answers
• I don't know is just the starting point of your answer before going inward to unlock your inner knowing
• Stay curious about your resistance to certain business-building tools or strategies; use that curiosity to understand your relationship to those tools and strategies!

Check Out All the Goodies We Talked About...

👉 Workshop Replay: I Don't Know Isn't an Answer

👉 Blog: 15 Ways to Set Business Goals this Month that Inspire and Delight You

👉 Podcast: 15 Year-End Questions to Ask Before Setting Business Goals

👉 Beer: New Tradition Brewing Company

Helping You Build a Business From Love!

Once described by a client as the perfect mix of no-bullshit and loving floof, Sydney supports new and aspiring solopreneurs as they navigate the vulnerability that is entrepreneurship. With Syd's help, heart-centred solopreneurs face their fears and get the clarity, confidence and self-trust they need to unapologetically create a business (and life) that they love.

Connect with Sydney!

Instagram | Website | TikTok

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.

👉 Join the Patreon Community for $1

Free Resources

• Ick-Free Sales Tools
• Pre-Scale Checklist
• Monthly Shop Talk on YouTube

Connect with Lindsay
YouTube | Instagram | TikTok | Website | Podcast