How can bold B2B marketing drive better sales alignment?

In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive real impact.

Udi highlights the common disconnect between marketing and sales teams—where each celebrates achievements that don’t align with the other’s goals. He emphasizes the importance of shared KPIs to foster collaboration and ensure both teams work toward the same objectives.

In this episode, we cover:

• How misaligned goals between marketing and sales create friction
• The power of shared KPIs in driving better collaboration
• Why creativity and risk-taking lead to stronger marketing impact
• How to build an effective marketing team by hiring for potential, not just experience
• Balancing psychological safety with accountability for high-performing teams
  The role of AI in content creation—why it should augment, not replace, original ideas

If you’re looking to transform your B2B marketing strategy and create campaigns that truly resonate, this episode is packed with actionable insights you won’t want to miss!

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Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Udi:

• LinkedIn: https://www.linkedin.com/in/udiledergor/ 
• Twitter: https://x.com/ledergor
• Facebook: https://www.facebook.com/udi.ledergor 
• Personal website: https://www.udiledergor.com/ 
• Company website: https://www.gong.io/ 
• Book: https://www.amazon.com/dp/1511691247/ 
• Newly Released Book: https://www.amazon.com/Courageous-Marketing-Marketers-Playbook-Success-ebook/dp/B0F22HWR3C?ref_=ast_author_dp

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• Youtube: https://youtu.be/WKg2v0p7I_I 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/