What does "modern work" actually look like when your office could be a downtown workstation, a home desk, or a train seat coming back from an Apple meeting?
In this episode of the Plugged In Podcast, Katie sits down with Jordan Link—Apple Practice Lead at Insight Canada—to navigate a groundbreaking week for the Apple ecosystem. Jordan’s role goes far beyond reselling; he helps organizations design, deploy, and support Apple environments from initial strategy to ongoing lifecycle management.
The conversation explores the market-disrupting launch of the MacBook Neo, discussing how its aggressive $599 USD price point is removing the final barriers for Mac adoption in education and entry-level enterprise roles. Jordan also provides a deep dive into the technical power of M5 Silicon, the massive bandwidth of Thunderbolt 5, and why future-proofing infrastructure is now a top priority for IT leaders.
Along the way, they dig into the rise of the AI-first enterprise. Jordan shares how Insight acts as "client zero" for their own AI platform, Horizon, and how these tools are turning days of manual prep into minutes of "bionic" productivity for sellers and customers alike.
Whether you’re an IT leader looking at total cost of ownership or an Apple enthusiast curious about the latest hardware, this episode offers a refreshingly honest look at how the right ecosystem serves as the essential foundation for the future of work.
Topics Covered
Defining "Modern Work": Empowering people to do the best work of their lives, anywhere
The MacBook Neo: How the $599 USD price point is changing the conversation in education
M5 Pro & Max: Supporting up to four external displays for high-performance workstations
Thunderbolt 5: Moving from a "four-lane highway" to an "eight-lane highway" for data and resolution
Total Cost of Ownership (TCO): Why high residual value makes Mac a smarter long-term investment
Choice Programs: Attracting and retaining top talent by offering the devices they actually want
Insight’s "Horizon" Platform: How internal AI usage builds credibility and strengthens customer trust
Jordan’s Gear: A look at the MacBook Pro, Vision Pro, and the impossibly thin iPhone Air
About the Plugged In Podcast
Plugged In is a conversation series exploring how real work actually gets done.
Each episode features thoughtful professionals sharing how they structure their work, make decisions, and stay productive in modern, tech-enabled environments.
No hustle culture. No “10 hacks to wake up at 4am.”
Just honest conversations about what works, what doesn’t, and why.
Guest
Jordan Link Apple Practice Lead at Insight Canada Jordan helps enterprise clients navigate device strategy, procurement, deployment, and authorized service support.
Connect with Jordan:
- Insight Canada: https://www.insight.com/en_CA/home.html
- LinkedIn: https://www.linkedin.com/in/jordan-link24/