plugin.fm

Rob Hope is an experienced web designer and developer whose celebration of design minimalism, One Page Love, ultimately helped him transition from freelance gigs to working on his side projects full-time. Since then, he’s launched a podcast, created a super-successful eBook, and used Love Curated to compile tons of inspiring references and resources for designers and creatives.

As a South African solopreneur, he’s no stranger to making the most of limited resources. In this episode, he shares clever growth hacking tips and marketing tips that’ll stretch your budget further and help you launch and distribute products successfully. Specifically, we dive into the ideation and execution of his Hot Tips Twitter Drip Feed — which ultimately saw his eBook launch to big success — and how experimenting and (sometimes) failing in public can lead to bigger and better things.

Katie Keith is the CEO and co-founder of Barn2 Plugins, a small but powerful WordPress and WooCommerce plugin company that she runs from Majorca, Spain, with her husband, Andy. Thanks to her entrepreneurial journey of running a successful company remotely, she is highly regarded as an authority in business development and marketing.

Instrumental to Katie’s success is the fact that she’s been part of a mastermind group for more than four years. Mastermind groups are peer-to-peer collectives where members pool their experience and advice to help each other solve problems and overcome obstacles. 

In this episode, we’ll look at mastermind group benefits in light of how Katie’s group has helped her solve entrepreneurial challenges and impacted her personal and business growth. We’ll also discuss how you can set out to find the right members for your mastermind group, establish an effective structure, and make sure that everyone’s committed to providing value.

Mission Statement

plugin.fm is a business and product-marketing-oriented podcast that strives to inspire, entertain, and educate entrepreneurs, indie-developers, and “lifestyle” software product makers.

Structure

In every episode, we’ll dive into a single topic by interviewing inspiring entrepreneurs and product people who will share their perspectives, story, and learnings based on their firsthand experience.

Season I

In season one, we’ll cover topics like growth hacking, launching a product, how to build an audience, mastermind groups, leadership, branding and many more — all to help you launch and grow your software product business.

Schedule

If you want to get notified about new episodes, subscribe via your favorite podcasting platform. The 1st episode is going live on June 6th, and a new episode is coming every Tuesday. So plug in, and see you soon!