PM School
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PM School episodes

  • White-labeling versus Building From Ground Zero feat. Dr Laura DeCensaris
    Dr. Laura DeCensaris is a functional medicine-trained health strategist for female entrepreneurs, career women, and highly motivated women.
    Laura obtained her undergraduate background in health and nutrition from Cornell University, and continued on to graduate programs in clinical nutrition and chiropractic. She then trained with the Institute for Functional Medicine and completed her functional medicine certification. She is currently completing an additional fellowship in Functional Medicine with the Academy for Anti-Aging Medicine.
    She’s now venturing into the world of building a supplements line from the ground up for badass women just like you.
    Listen to this episode if:
    1. You wonder about the research phase of a future endeavor - how much time should you spend working on the future while working in your current revenue streams?
    2. You’ve considered alternative paths to market such as white-labeling versus building from the ground up and are interested in the pros/cons of either from a researched pro!
    3. You’ve found your health out of alignment and wished that there was one doctor you could go to for coordinated healthcare across the board who knows how to work with fast-paced, ambitious women… hint: here she is!
    Grab a glass of wine (or a bottle), grab your biz bestie & tune in!
    I can’t wait to hear what you think.
    See you in class,
    Stef
    P.s. support Dr. Laura DeCesnaris here: https://www.instagram.com/dr.lauradecesaris/
    54 min
  • Things to Start Doing and Stop Doing in April fear Stef Caldwell, Host PM School
    In this episode, Stef sits down to share three “start doing” and one “stop doing” that came out of her Quartler retro (which she shared about in her last solo ‘sode).
    Listen to this episode if:
    You find yourself feeling like sh*t and questioning your worth when you have a bad day at work or bad day at home.
    You find yourself taking on too much energy from others and it can negatively affect your energy.
    You are your own biggest hater and you know it’s not serving your highest purpose.
    Grab a glass of wine, grab your biz bestie and tune in!!!
    Xx,
    Stef
    27 min
  • How to Bootstrap a Successful Agency and Take Accountability in Your Business
    I am so excited to introduce you to a new friend of mine Aisha Marshall, a marketing consultant who was recently recognized as a Forbes 30 under 30 class of 2021. ⁣
    In 2016, Aisha founded and scaled a creative agency specializing in branding, marketing and public relations and brought that company to multiple six figures - spearheading the creative development and digital media strategy for businesses across a variety of industries, including fashion, beauty, and alcohol.⁣
    If you look her up on IG after this it won’t surprise you why she’s had so much success, her branding is absolutely fire… but more importantly, she is absolutely extraordinary. She and I had the chance to meet during a recent investor dinner for a business where she and I are both investors and I just had to have her meet & share her wisdom with all of you.
    If you get value out of this episode, share it with a friend. You sharing with your friends is how we keep this mission of helping more aspiring women entrepreneurs in motion… Thank you so much for your support!
    Class is in session with Aisha Marshall.
    Listen to this episode if:
    1. You’ve wondered about the journey from $5 sales to multiple six figures in revenue.
    2. You’ve considered bringing on a co-founder and want to reverse engineer success in your business & with them.
    3. You’re interested in a digital marketing expert’s view on the most interesting thing happening in digital + marketing today
    Grab a glass of wine (or a bottle), grab your biz bestie & tune in!
    I can’t wait to hear what you think.
    See you in class,
    Stef
    P.s. support Aisha here: https://www.instagram.com/aisha/
    57 min
  • How to Bootstrap A Tequila Business and support Women at Every Step of your Supply Chain w/ Mara Smith, Founder of Inpsiro Tequila
    Have you ever wondered what it would take for you to start a business in a completely different industry? What about one that is highly regulated, requires a ton of upfront capital and is currently dominated by men?
    These were just some of the big questions on the mind of my next guest who I am so excited to introduce you to... Mara Smith, a former attorney, corporate strategist, stay-at-home mom, turned founder of Inspiro Tequila which she launched out of the kitchen in her Chicagoland home.
    Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her and her girlfriends.
    That perfect tequila did not exist, so she decided to create one.
    The goal was not just to create a one-of-a-kind tequila, it was also to bring another female voice to the spirits industry. Women are a part of every aspect of Inspiro Tequila's process from creating the taste profiles to getting bottles on the shelves.
    She prides herself on being a learn it all, not a know it all and turning her growing Tequila brand into a platform that supports and invests in women and women entrepreneurs.
    I am truly so thrilled to have her on the show to meet you all and share her wisdom with you.
    Listen this episode if:
    You’ve ever wondered if you could start a business in a completely different industry.
    You’ve ever wondered if you could start a business while raising a family at the same time.
    You’ve wondered how you would bring together the right team to realize your big vision.
    Grab your wine (or tequila!!!), grab your biz bestie & tune in!
    I can’t wait to hear what you think.
    See you in class,
    Stef
    P.s. support Mara & Inspiro Tequila here: https://inspirotequila.com/
    https://www.instagram.com/inspirotequila/
    https://www.instagram.com/beinspiredbymara/
    55 min
  • Believe in Yourself, Know Your Numbers and Success Will Follow. feat. Brittany Stewart, Co-Founder and President of Burst Oral Care
    Brittany Stewart is the co-founder and President of Burst Oral Care, an affordable, subscription oral care company recommended to you by your most trusted dental professionals.
    She and her co-founder Hamish are turning an outdated industry dominated by dinosaurs upside down. Because everybody brushes their teeth, but nobody’s really given us a reason to think twice about it. Historically, it’s been oral care...minus the care. As two passionate dental nerds with a knack for never settling, they found this lack of innovation unacceptable.
    In this episode of PM School, Brittany shares how her career informed her building of Burst and her approach to capital-raising, team-building and so much more.
    Listen to this episode if:
    You want business advice from a woman who’s in the top 25 of all women ever in terms of capital raised.
    You want business advice from a woman whose business has partnered with almost all of the Kardashian family.
    You believe in making every single employee of your business a shareholder and caring about their success as much as you do your own and the success of your investors.
    Those first three bullet points blew your mind and you want to know the secrets to Brittany’s success.
    Grab your glass of wine, grab your biz bestie and tune in. You won’t want to miss this.
    Xo,
    Stef
    49 min
  • The Most Strategic Thing Founders Can Spend Time Doing Every Quarter feat Stef Caldwell, Host of PM School
    Are you spending enough time on a quarterly basis reflecting on where you spent your time, how it felt and what that is telling you about how you should spend your time next quarter? In this episode, I cover a list of about 20 questions I spend time asking myself every quarter. Here are a few examples:
    Looking back over the last month, what were you most excited about/what brought you the most joy?
    Looking back over the last month, what were you least excited about/what drained your energy the most?
    Were there any great questions, key moments or reflections you had over the last two weeks?
    Looking at the month, what do you most want to accomplish / what are you most focused on?
    What are your biggest potential opportunities right now?
    What are your biggest potential distractions right now?
    What do you need to find right now?
    What do you need to let go right now?
    21 min
  • Come Back From Anything One Fierce Step Forward At A Time feat. Ashley Johns, Founder of Fierce Forward Jewelry
    Have you ever wondered how a rock bottom could be just what you need to turn over a new leaf?
    Our next guest, Ashley Johns is a former fitness model turned Founder of Fierce Forward.
    What started as a personal mantra in 2010 to help her come back from a rock bottom which included bankruptcy, she’s now turned into a multiple six figure business that has been featured in Mantra Yoga + Health Magazine, Strong Fitness Magazine, Yoga Journal and Wanderlust yoga festivals.
    Living with intention changed her life so much that she made it her personal mission to help others move forward in their lives.
    Fierce Forward Jewelry is a way for people to stay focused on what they want to create in their lives.
    Listen to this episode if:
    You’ve ever wondered what it would be like to come back from a financial rock bottom
    Ever thought about how you could follow what you love most and turn it into a successful business
    Just need some straight up inspiration from one of the fiercest women out there.
    Grab your wine, grab your biz bestie & tune in!
    I can’t wait to hear what you think.
    See you in class,
    Stef
    53 min
  • How to Leverage Your Career to Build Your Business feat. Priya Mulvihill, Founder of You Again
    Have you ever wondered how you can use your current career to support your future entrepreneurial ambitions?
    Priya is the Founder of You Again, a superfood baking brand inspired by ancient nutrition. Her passion for holistic health and healing stems from her decade long eating disorder as an endurance athlete during which she suffered from several serious injuries and hormone concerns. On her journey to recovery, she found ancient principles and foods that today, she shares with the world through You Again.
    She is a dear friend, an OG supporter of me and my mission to help women, so I am truly so thrilled to have her on the show to meet you all and share her wisdom with you.
    In this episode, we sit down to talk about her decade long career in corporate finance and how that translated directly into her journey building her own business.
    Listen this episode if:
    You’re open to a view on business finance that you may not have appreciated before.
    You’re obsessed with better for you desserts that marry ancient wisdom with modern food technology.
    You’ve wondered in the past “is my current career path leading me where I’m meant to go?”
    Grab your wine, grab your biz bestie & tune in!
    I can’t wait to hear what you think.
    See you in class,
    Stef
    52 min
  • How to figure out your worth feat. Allee Williams, Draper University Grad & Founder of Malibu Media
    How do I know my worth?
    I think it’s a question a lot of us ask ourselves.
    Allee Wiliams found her answer the hard way, but fortunately in this episode she shares everything she learned on her journey to answering that question for herself so you can leverage it in your own life & business.
    Allee Williams is the Founder of Malibu Media an agency that works with some of the most badass influencers & entrepreneurs & a serial entrepreneur who is just scratching the surface of what she will do in her long career - in just the few years since finishing her undergrad, she’s got a successful exit under her belt and a viral social campaign with Coca-Cola to boot.
    Allee’s in the business of making you better with truth, community, and tools that will take you farther than you could have ever dreamed. She’s a Business Coach, Digital Marketer, Podcaster, Believer, and friend who is one of the best hype women I know.
    Tune into this episode if:
    You sometimes feel like you are pinball in the game of life & career
    You’re looking for permission to move through a “failure” you’re experiencing right now
    You’re in the mood for a seriously inspiring founder who breathes life into dreams and motivation into others
    Grab your wine, grab your biz bestie & tune in!
    I can’t wait to hear what you think.
    See you in class,
    Stef
    1 hr 1 min
  • Five Questions Founders Need to Ask Themselves Weekly feat Stef Caldwell, Host of PM School
    What are the most important questions you ask yourself each week as a Founder? Here are five I’m focused on right now:
    Is this activity a core business activity or a non-core business activity?
    Am I spending adequate time working in and on my business?
    Am I spending adequate time doing income generating activities over non-income generating activities?
    What hats am I wearing and which do I need to give away?
    Is this the right person? Is this the right role? Is this the right time?
    23 min

About PM School

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PM School is podcast for ambitious women hosted by author, angel investor and business leader @bystefcaldwell, taking you behind the scenes with women founders and the exciting businesses they're…