As Travis and Josiah constantly say in this week's episode, "the race to the bottom is stupid. Stop it." But how will you know how to price if you don't just follow the crowd? One answer is to simply be informed by the crown instead of following them blindly. But the guys will get into that...

Pricing is a huge issue in the ecommerce community with people constantly asking how to price this item or that item. On this week's episode, Travis and Josiah give a formula that will help you gain control on your business through better pricing. If you haven't taken the time to go through the exercises the guys share this week, then you may be leaving money on the table.

Plus, in this week's POI, not all 100% cotton garments are created equally! Get the scoop on how to educate your customers on their DTG options. Enjoy this week's show!

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