In this episode of the Pod Leaders podcast, host Simon Gregory interviews Jason Smith, an expert in building successful sales teams for Martech companies. Overall, the episode underscores the importance of a robust tech stack and toolkit for sales teams in early-stage stash companies. This includes tools for data analysis, expansion, and overall efficiency improvement. Tune in to hear about Jason's insights on sales team building plus his unique hobbies outside of work.
About the guest
Jason Smith is a professional, commercial and strategic Sales Director with over 20 years’ experience, having worked for some of the world’s leading companies and new start-up’s both in the UK & USA. Constantly delivering strong sustained revenue growth within diverse and highly competitive channel & direct markets. He has a proven track record in turnarounds, both small private companies and divisions of larger companies and created major growth strategies through new market penetration, M&A and industry roll-ups.
Key moments
[00:01:18] Rock climbing adventures.
[00:05:24] Sales leaders with technical credibility.
[00:07:01] Having a country targeted plan.
[00:10:09] Beachhead strategy and expansion.
[00:14:29] Scaling with tech stack.
[00:17:25] Data driven decisioning.
[00:20:23] Hiring the right sales team.
[00:24:38] Employer brand importance.
[00:27:05] Metrics for sales effectiveness.
[00:30:42] Bias on hard vs soft skills.
[00:34:07] An incredibly long interview process.
[00:38:53] Learning resources for sales leaders.
[00:41:21] Partnerships and alliances.
[00:44:27] Partner marketing and brand awareness.
[00:47:15] Soft skills and recruitment.
[00:51:22] Guilty pleasure: Coronation Street.
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