Pod Pointers

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No matter where you are planning to promote your podcast there are a few must have items in your pocket. You need a standard branded podcast cover that is easily identifiable with your logo or podcast show name. Create a digital soundbite for each episode that takes advantage of this cover, adds a snippet of content from the episode and has the wavelength visual to draw in the eye. And of course, your hashtag. It may not be trending today, but there’s no stopping you from going viral tomorrow.

Recording and scripting your podcast takes a considerable amount of time. A twenty-minute episode can easily have one to three hours of work behind the scenes when it comes to scripting, research and then sitting down to record. It is worth considering outside production help. By visiting ThePodOps.com, you can explore pricing for a single episode or multiple. We can assist in taking the stress of production off your shoulders so you can focus on your content.

There is not a hard rule for how long your episodes need to be. Don’t lock yourself into a box where every episode must be exactly the same length. Make sure the length of time fits the content and your listener persona. Remember, you are creating content for the listener, make sure it’s good and worth their time.

If you are just getting started, I recommend targeting a release of at least one episode per week. An effective roll out strategy is to record a number of episodes, or an entire season prior to release and then push content live over the course of several weeks. When you follow this strategy, it makes it easier to release two or three episodes per week.

Your recording space, which may not be an actual studio, should be a place where you are removed from people and animals, a place where you can sit comfortably without a squeaky chair, and be ready to hit mute if you’re going to sip on water or coffee. And of course, try to avoid typing or clicking your mouse while recording, as those light clicks almost always come through loud and clear.

If you are considering teaming up with someone who you don’t have history with, you’re going to want to spend some time together, be that through virtual cocktails or in person. You need to get to know each other to ensure when you press record, your audience can’t pick up on the fact that you’ve just met in the last few days or weeks. Poor chemistry will kill your podcast no matter how good the content.

When you sit down at your microphone and press record, you want to bring the same sense of self confidence and personality that you would bring to a familiar gathering or time with friends. If you’re nervous or uncomfortable being recorded, do a few warm-up takes to get the stress out.

When considering who you want to target and market your podcast to, you need to consider your content. Define your listener personas and where they spend their time online (Instagram, Spotify, Tik Tok) and tailor your marketing efforts to them and where they are.

With millions of podcasts in the world today, they are no longer considered a passing fad. You need to be in this for the long haul and avoid getting discouraged if early listener numbers are low or you feel the effort is too high. It will pay off as long as you remain committed to producing great content for your audience.