Podcast By Friday

How to make money with your podcast through Sponsorship!
By Bill Griggs and Kingsley Grant

Podcast By Friday Episode 34:

Sponsorship can be one of the best ways to make money with your Podcast. In this episode of the Podcast By Friday show Bill Griggs and Kingsley Grant talk about Sponsorship and how it can help grow your podcast's reach.



Why use a Sponsor?
To Helps underwrite expenses.
Build relationships with others.
Reach a broader audience (exposes audience to other possibility)
To associate your brand with their's.
Joint collaboration on projects

What is a Sponsorship
An Exchange of value for money or other considerations.
Validate your message by having a recognized company sponsoring

When Should You Get a Sponsor?

As soon as you have an audience or potential to gain one quickly.
You’ve been sought out.
You’re an influencer or thought leader in your space.

Choose Your sponsor wisely.

DON’T FORCE A FIT
Other podcasters - Micheal O’Neal; Amy Porterfield (Marie Forleo ...BSchool)
Businesses within a similar space … Andrew Warner - Mixergy … Pipe Drive
Related business such as a microphone manufacturer:
Audiotechnica - http://amzn.to/2DXn1ja.
Zoom Digital Recorder - http://amzn.to/2GpYPV0
Trackball mouse - http://amzn.to/2GvBcKH
Mixer board - http://amzn.to/2GsOMOR

YOUR ASSIGNMENT

Book; The Sponsorship Seeker’s Toolkit - Amazon
Link: http://amzn.to/2m4uJgt
https://www.eofire.com/podcast-sponsorships/
http://schoolofpodcasting.com/i-will-sponsor-your-podcast/


Podcast by Friday is a show that helps people create their Minimal Viable Podcast (TM) by taking bold action to defeat procrastination and get their voices heard.

Bill Griggs contact info:
Twitter: @BillGriggs
Websites: http://podcastbyfriday.com
http://cncroutertips.com

Kingsley Grant's Contact info:
Twitter:@kingsleygrant
Website: http://podcastbyfriday.com
http://smoothcareerchange.com
http://kingsleygrant.com

SHOW NOTES Mentioned:

http://podcastbyfriday.com/19
http://podcastbyfriday.com/20
http://podcastbyfriday.com/21

http://podcastbyfriday.com/22

http://podcastbyfriday.com/23
http://podcastbyfriday.com/24

http://podcastbyfriday.com/25

http://podcastbyfriday.com/26

http://podcastbyfriday.com/27

http://podcastbyfriday.com/28

http://podcastbyfriday.com/29


Websites Mentioned


WP Profit Builder http://podcastbyfriday.com/builder

iTunes www.apple.com/itunes/
Spreaker http://spreaker.com

Podcast By Friday http://podcastbyfriday.com
CNC Router Tips http://cncroutertips.com
Smart Passive Income http://smartpassiveincome.com
Facebook Group http://facebook.com/groups/podcastbyfriday
Entrepreneur On Fire - https://www.eofire.com/
Amy Porterfield - http://www.amyporterfield.com

Youtube http://youtube.com

Vodburner http://podcastbyfriday.com/vodburner

HOW TO ACHIEVE YOUR GOALS
GOAL SETTING SUCCESS TIPS

Why do we set goals?
To have an idea of what we want to accomplish
If you don’t know where you are going you will never know when you reach your destination
See stats on Goal setting VS no goal setting
People with written goals are 50% more likely to achieve them than those who don’t. http://www.goalband.co.uk/goal-achievement-facts.html
Only 3 out of 100 adults write down their goals on paper
Another resource: https://www.inc.com/marcel-schwantes/science-says-92-percent-of-people-dont-achieve-goals-heres-how-the-other-8-perce.html



How do we set goals?
Start with the end in mind and write it down (Steven Covey)
Start at the end and work backwards
Work on tasks to reach the goal
Stretch goal VERSUS reasonable goal… (most people will exceed goal set)
S.M.A.R.T goal (Specific, Measurable, Attainable, Realistic, Time Bound)
BHAG … (Big Hairy Audacious Goal) - Engel Jones, JFK

When do we set goals?
Some at the beginning of the year … timing is everything
Some at random times
As needed
Quarterly, yearly, monthly, weekly +++
Some at the end of the year

What kind of goals do we set?
(5 goals that
Financial
Content creation
Email list growth
Number of podcast episodes (Engel Jones as an example)
Personal Growth
Attending conferences etc
Networking
Training
Richest Man In Babylon

Creating Content Your Audience Can't Wait To Listen To!
By Bill Griggs and Kingsley Grant

Podcast By Friday Episode 30:

What do we mean by Content?

Valuable, Relevant, Concise information prepared for your audience

What are the different Forms of Content

Audio
Video
Text
Images

Where do we find content for our show?

Audience feedback
Personal Experiences
Ideas from other podcasts, books, webinars, etc
Video … Youtube
Newsfeeds
Social Media
Courses
Guest

How long should our content be?

As long as it takes to get your message across and no longer.
Could range from 3 minutes to 3 hours

How do we format content?

Episode number and what the show will be about (first few seconds)
There are different ways it is done but most people will introduce the topic of the show right away
Introduction - The opening
Body - Meat of the show; substance of the show
Valuable, Relevant, Concise information
Transitions within the body of the show
Cliffhangers
Sponsorship
Spruce up your show’s content
Ending of the show
Call to action … what do you want your listeners to do with what you have shared with them
You want your audience to achieve, believe, conceive
Think, believe, do

Here is a summary of what we covered:

What is Content?
What are the different forms of content?
Where do we find content material/resources?
How long should our content be?
How do we format our content?

Podcast by Friday is a show that helps people create their Minimal Viable Podcast (TM) by taking bold action to defeat procrastination and get their voices heard.

Bill Griggs contact info:
Twitter: @BillGriggs
Websites: http://podcastbyfriday.com
http://cncroutertips.com

Kingsley Grant's Contact info:
Twitter:@kingsleygrant
Website: http://podcastbyfriday.com
http://smoothcareerchange.com
http://kingsleygrant.com

SHOW NOTES Mentioned:
On The Ledge http://www.spreaker.com/user/billgriggs/episode-pilot
http://podcastbyfriday.com/19
http://podcastbyfriday.com/20
http://podcastbyfriday.com/21

http://podcastbyfriday.com/22

http://podcastbyfriday.com/23
http://podcastbyfriday.com/24

http://podcastbyfriday.com/25

http://podcastbyfriday.com/26

http://podcastbyfriday.com/27

http://podcastbyfriday.com/28

http://podcastbyfriday.com/29


Websites Mentioned


WP Profit Builder http://podcastbyfriday.com/builder

Wordpress Hosted http://wordpress.com
Wordpress Self Hosted http://wordpress.org

iTunes www.apple.com/itunes/
Spreaker http://spreaker.com

Podcast By Friday http://podcastbyfriday.com
CNC Router Tips http://cncroutertips.com
Smart Passive Income http://smartpassiveincome.com
Facebook Group http://facebook.com/groups/podcastbyfriday

Youtube http://youtube.com

Vodburner http://podcastbyfriday.com/vodburner

EOFIRE https://www.eofire.com/

The Music Bakery https://musicbakery.com/
Fiverr http://fiverr.com
YouTube Audio Library https://www.youtube.com/audiolibrary/music
Audio Jungle https://audiojungle.net/
Premium Beat https://www.premiumbeat.com
Google Play https://play.google.com
Jewel Beat https://www.jewelbeat.com/
Sound Click https://www.soundclick.com/

Software:
Incredibox https://itunes.apple.com/app/id1093131935
Open Beat Box http://open-beat-box.soft112.com/

3 Podcast Audio Transcription Services That Won't Break The Bank
By Bill Griggs and Kingsley Grant

Podcast By Friday Episode 31:

Why do we need a transcript?

To give content in a form that the audience wants it
For SEO juice … Google search … found by people searching for particular keywords .. Google ranking
To repurpose the content
Create an eBook
audiobook
As a blogpost … add images, etc.
Slide deck for a presentation



Examples of transcription services we have used: Simon says

Temi … 10c / minute
Trint … numbers didn’t add up $13/hr
Rev … $1 / minute
Simon Says … $10/hr



When do we need to be concerned about creating a transcript?

To give your audience a format other than audio for their personal consumption
More searchable

w

Royalty Free Intro Music for podcast
By Bill Griggs and Kingsley Grant

Podcast By Friday Episode 29:

Every Podcast sounds better with music. In this episode we discuss how to use Royalty Free Intro Music for your podcast.

Many of you may be wondering what Royalty free music is and you would not be alone. Back before there were podcasts music was played on radio shows. This was great because artists music was played where everyone could hear it. However the radio stations made money off the music while often the artist did not. So a system was put into place to pay the artist a Royalty (or fee) each time their music was played on the radio. Naturally when podcasting came on the scene, the music industry wanted to keep royalties going even in podcasts.

Thankfully, a new branch of music popped up called Royalty free music. Royalty free music is not free. You pay a one time fee to use the music (usually only a few dollars). Once you have paid the fee you can use the music in your podcast as often as you like or as often as the artist's contract allows.

Here is a summary of what we covered:

What is a Royalty
What is Royalty Free Music
Where can you get Royalty Free Music
How much does it cost?

Just in case you missed the episode, here are the Podcast recording and video software we use:
Recording Software:

Audacity
Garage Band
Pamela For Skype
Call Recorder For Skype
Vodburner
Adobe Audition
Camtasia Studio

Want your 2 Minutes Of Fame?

Hey Podcast By Friday Listeners, do you want your two minutes of fame? Why not enter the 2 minute challenge and get your podcast featured on our show.

The rules are simple record a two minute audio or video file using one of the 5 podcast formats we have mentioned in episode 26 of Podcast By Friday. We will take the best 2 minute episodes and feature them on a page for the listeners to vote on, both here and on the Podcast By Friday Facebook Page.

This is your chance to defeat procrastination and get your voice heard! What are you waiting for? Enter today.

To Enter go to http://podcastbyfriday.com/2minutes and fill out the information and include a link to your entry episode. Or click the ENTER button next to this text.

Podcast by Friday is a show that helps people create their Minimal Viable Podcast (TM) by taking bold action to defeat procrastination and get their voices heard.

Bill Griggs contact info:
Twitter: @BillGriggs
Websites: http://podcastbyfriday.com
http://cncroutertips.com

Kingsley Grant's Contact info:
Twitter:@kingsleygrant
Website: http://podcastbyfriday.com
http://smoothcareerchange.com
http://kingsleygrant.com

SHOW NOTES Mentioned:
On The Ledge http://www.spreaker.com/user/billgriggs/episode-pilot
http://podcastbyfriday.com/19
http://podcastbyfriday.com/20
http://podcastbyfriday.com/21
http://podcastbyfriday.com/22
http://podcastbyfriday.com/23
http://podcastbyfriday.com/24
http://podcastbyfriday.com/25
http://podcastbyfriday.com/26
http://podcastbyfriday.com/27
http://podcastbyfriday.com/28

Websites Mentioned

WP Profit Builder http://podcastbyfriday.com/builder

Wordpress Hosted http://wordpress.com
Wordpress Self Hosted http://wordpress.org
iTunes www.apple.com/itunes/
Spreaker http://spreaker.com

Podcast By Friday http://podcastbyfriday.com
CNC Router Tips http://cncroutertips.com
Smart Passive Income http://smartpassiveincome.com
Facebook Group http://facebook.com/groups/podcastbyfriday
Youtube http://youtube.com
Vodburner http://podcastbyfriday.com/vodburner

The Music Bakery https://musicbakery.com/
Fiverr http://fiverr.com
YouTube Audio Library https://www.youtube.com/audiolibrary/music
Audio Jungle https://audiojungle.net/
Premium Beat https://www.premiumbeat.com
Google Play https://play.google.com
Jewel Beat https://www.jewelbeat.com/
Sound Click https://www.soundclick.com/

Software:
Incredibox https://itunes.apple.com/app/id1093131935
Open Beat Box http://open-beat-box.soft112.com/



How to leave a review on iTunes

Go to this page. https://itunes.apple.com/us/podcast/cnc-router-tips-podcast-spreaker/id1031116372?mt=2

Click View in iTunes.

Click on ratings and reviews in iTunes

Click the Write a Review button

Leave an honest rating. Then write a review Just a few words.

Quick Tips and Tricks To Get More Traffic To Your Podcast
By Bill Griggs and Kingsley Grant

Podcast By Friday Episode 28:

In this episode, we discuss the various ways -tips and tricks - to get more traffic to your podcast. These tips and tricks can also be used to drive traffic to your website and other aspects of your online business.

So many people will pay very high fees to get traffic from those who promise them their "winning strategy" on getting traffic.

Sadly there are always those vulnerable people who don't know better and who out of desperation to get traffic to their business online or otherwise, will purchase these gimmicks.

Not all of these offers are gimmicks. Some are legitimate. The problem is trying to figure out which ones are valid.

What we have done is looked at a number of tools that you can use, which we have used ourselves, that result in you getting more traffic to your podcast.
Here is a summary of what we covered:

Pretty link - an URL shortener, user-friendly, Free & paid version .. prettylinkpro.com
Place keywords in title/heading including your name
Use Headers in your shownotes
Images: Alt Text, Size of image (1400x1400), JPG format, the type of Color and Art Work
Using Tags on various platforms
Bit.ly: another URL shortner
Youtube: the use of tags
Social Media: Facebook, Twitter, LinkedIn, Google +, etc
Buffer / Hootsuite, etc: used to automate your posts to social media sites
Having an audio player on your website and why
Choosing a less competitive category in iTunes and why

Just in case you missed the last episodes, here are the Podcast recording and video software we use:
Recording Software:

Audacity
Garage Band
Pamela For Skype
Call Recorder For Skype
Vodburner
Adobe Audition
Camtasia Studio

Want your 2 Minutes Of Fame?

Hey Podcast By Friday Listeners, do you want your two minutes of fame? Why not enter the 2 minute challenge and get your podcast featured on our show.

The rules are simple record a two minute audio or video file using one of the 5 podcast formats we have mentioned in episode 26 of Podcast By Friday. We will take the best 2 minute episodes and feature them on a page for the listeners to vote on, both here and on the Podcast By Friday Facebook Page.

This is your chance to defeat procrastination and get your voice heard! What are you waiting for? Enter today.

To Enter go to http://podcastbyfriday.com/2minutes and fill out the information and include a link to your entry episode. Or click the ENTER button next to this text.

Podcast by Friday is a show that helps people create their Minimal Viable Podcast (TM) by taking bold action to defeat procrastination and get their voices heard.

Bill Griggs contact info:
Twitter: @BillGriggs
Websites: http://podcastbyfriday.com
http://cncroutertips.com

Kingsley Grant's Contact info:
Twitter:@kingsleygrant
Website: http://podcastbyfriday.com
http://smoothcareerchange.com
http://kingsleygrant.com

SHOW NOTES Mentioned:
On The Ledge http://www.spreaker.com/user/billgriggs/episode-pilot
http://podcastbyfriday.com/19
http://podcastbyfriday.com/20
http://podcastbyfriday.com/21

http://podcastbyfriday.com/22

http://podcastbyfriday.com/23
http://podcastbyfriday.com/24

http://podcastbyfriday.com/25


Websites Mentioned



WP Profit Builder http://podcastbyfriday.com/builder

Wordpress Hosted http://wordpress.com
Wordpress Self Hosted http://wordpress.org

Serial Podcast https://serialpodcast.org/

iTunes www.apple.com/itunes/
Spreaker http://spreaker.com

Podcast By Friday http://podcastbyfriday.com
CNC Router Tips http://cncroutertips.com
Smart Passive Income http://smartpassiveincome.com
Internet Business Mastery http://internetbusinessmastery.com
Facebook Group http://facebook.com/groups/podcastbyfriday

Youtube http://youtube.com

Vodburner http://podcastbyfriday.com/vodburner

EOFIRE https://www.eofire.com/

How to leave a review on iTunes

Go to this page. https://itunes.apple.com/us/podcast/cnc-router-tips-podcast-spreaker/id1031116372?mt=2

Click View in iTunes.

Click on ratings and reviews in iTunes

Click the Write a Review button

Leave an honest rating. Then write a review Just a few words.

Podcast By Friday Episode 14

Launch And Publish Your Podcast
Using Our Proven Checklist
By Bill Griggs and Kingsley Grant

Podcast By Friday Episode 27:

The time has come to launch and publish your podcast. In this episode Bill Griggs & Kingsley Grant share our proven checklist to a successful podcast launch.

We tell you why you should publish your podcast on iTune, Spreaker, Stitcher, Google Play and pretty much every podcast directory you can think of. The more exposure and chances for exposure you can generate for your podcast the better you will be able to reach your target audience.

It is essential to use a check list for the important, repetitive tasks in the publication process. Developing a system for publishing each podcast episode will make your workflow easier to complete, faster and more consistent.

Having a launch plan check list will help you get over the number one reason people do not publish their podcast. FEAR.

We do not want you to procrastinate any longer. We want you to start.

Get your Free One Page Podcast Launch Checklist at http://podcastbyfriday.com/launchchecklist.
#blastoff

Just in case you missed episode 25, here are the Podcast recording and video software we use:
Recording Software:

Audacity http://www.audacityteam.org/
Garage Band https://www.apple.com/mac/garageband/
Pamela For Skype http://www.pamela.biz/
Call Recorder For Skype
http://www.ecamm.com/mac/callrecorder/
Vodburner http://www.podcastbyfriday.com/vodburner
Adobe Audition http://www.adobe.com/products/audition
Camtasia Studio https://www.techsmith.com/video-editor.html

*some of the links above are affiliate Links

Podcast by Friday is a show that helps people create their Minimal Viable Podcast (TM) by taking bold action to defeat procrastination and get their voices heard.

Bill Griggs contact info:
Twitter: @BillGriggs
Websites: http://podcastbyfriday.com
http://cncroutertips.com

Kingsley Grant's Contact info:
Twitter:@kingsleygrant
Website: http://podcastbyfriday.com
http://smoothcareerchange.com
http://kingsleygrant.com

SHOW NOTES Mentioned:
http://podcastbyfriday.com/10
http://podcastbyfriday.com/19
http://podcastbyfriday.com/20
http://podcastbyfriday.com/21
http://podcastbyfriday.com/22
http://podcastbyfriday.com/23
http://podcastbyfriday.com/24
http://podcastbyfriday.com/25
http://podcastbyfriday.com/26

Websites Mentioned



WP Profit Builder http://podcastbyfriday.com/builder
iTunes www.apple.com/itunes/
Spreaker http://spreaker.com
Podcast By Friday http://podcastbyfriday.com
CNC Router Tips http://cncroutertips.com
Facebook Group http://facebook.com/groups/podcastbyfriday
Podcast Movement http://podcastmovement.com
Youtube http://youtube.com
Vodburner http://podcastbyfriday.com/vodburner
Stitcher https://www.stitcher.com
Google Play https://play.google.com/store
SoundCloud https://soundcloud.com/
IHeart Radio https://www.iheart.com/


How to leave a review on iTunes

Go to this page. https://itunes.apple.com/us/podcast/cnc-router-tips-podcast-spreaker/id1031116372?mt=2

Click View in iTunes.

Click on ratings and reviews in iTunes

Click the Write a Review button

Leave an honest rating. Then write a review Just a few words.

Podcast By Friday Episode 14

5 Most Popular Podcast Show Formats to Grow Your Audience
By Bill Griggs and Kingsley Grant

Podcast By Friday Episode 26:

In this episode, we discuss the show formats of the many podcasts on the internet. As you plan your show, you will benefit from listening to the episode as we explain the most popular formats the most successful show uses.

We'll also discuss how we came to choose the format we use.

The goal is that you'll pick the one that you find most appealing, and go for it. We do not want you to procrastinate any longer. We want you to start.

The beauty of what we discuss allows you the flexibility of changing along the way.

Artwork For Your Podcast
Here is a summary of what we covered:

What are the different formats most podcasts use?
Why might they choose these formats?
What are the advantages or disadvantages of these formats?
Does the format of the show impact the length of the show?What format is our show? NOTE: We’ve done a couple other formats in the past, which can be found in Episode 4 (NPR style) and interview style with Joel Boggess - Episode 6
Interview format
Solo Show
Co-host
Question & Answer
NPR Narrative Style

Just in case you missed the last episode, here are the Podcast recording and video software we use:
Recording Software:

Audacity http://www.audacityteam.org/
Garage Band https://www.apple.com/mac/garageband/
Pamela For Skype http://www.pamela.biz/
Call Recorder For Skype
http://www.ecamm.com/mac/callrecorder/
Vodburner http://www.podcastbyfriday.com/vodburner
Adobe Audition http://www.adobe.com/products/audition
Camtasia Studio https://www.techsmith.com/video-editor.html

*some of the links above are affiliate Links

Podcast by Friday is a show that helps people create their Minimal Viable Podcast (TM) by taking bold action to defeat procrastination and get their voices heard.

Bill Griggs contact info:
Twitter: @BillGriggs
Websites: http://podcastbyfriday.com
http://cncroutertips.com

Kingsley Grant's Contact info:
Twitter:@kingsleygrant
Website: http://podcastbyfriday.com
http://smoothcareerchange.com
http://kingsleygrant.com

SHOW NOTES Mentioned:
http://podcastbyfriday.com/19
http://podcastbyfriday.com/20
http://podcastbyfriday.com/21

http://podcastbyfriday.com/22

http://podcastbyfriday.com/23
http://podcastbyfriday.com/24

http://podcastbyfriday.com/25


Websites Mentioned



WP Profit Builder http://podcastbyfriday.com/builder

Wordpress Hosted http://wordpress.com
Wordpress Self Hosted http://wordpress.org

iTunes www.apple.com/itunes/
Spreaker http://spreaker.com

Podcast By Friday http://podcastbyfriday.com
CNC Router Tips http://cncroutertips.com
Smart Passive Income http://smartpassiveincome.com
Internet Business Mastery http://internetbusinessmastery.com
Facebook Group http://facebook.com/groups/podcastbyfriday

Youtube http://youtube.com

Vodburner http://podcastbyfriday.com/vodburner

How to leave a review on iTunes

Go to this page. https://itunes.apple.com/us/podcast/cnc-router-tips-podcast-spreaker/id1031116372?mt=2

Click View in iTunes.

Click on ratings and reviews in iTunes

Click the Write a Review button

Leave an honest rating. Then write a review Just a few words.

Podcast By Friday Episode 14