Podcast Editors Mastermind

“The whole point is to have a list that is reaching people who are actually interested in what it is you have to say…. So the gurus can say whatever the heck they want. Bottom line is, just be consistent. But choose what that means for you. If it's a monthly email newsletter because you only really have something relevant to say once a month, cool.” - Tammey Grable-Woodford

The daunting task of crafting and sending effective email newsletters stirs doubt - and maybe even a touch of commitment phobia. Are they worth it? Will they make me any money? Who should I send to anyway? Do people actually read email newsletters anymore? … Maybe I should just skip them altogether and focus on social media. That’s more up-to-date anyway… isn’t it? Before you give up the future cash on the email newsletter table (that’s totally a thing), soak up the wisdom Tammey Grable-Woodford dispensed in this episode. 

Tammey Grable-Woodford (Grable-Newton) is a highly respected and sought-after business coach and speaker. After her diagnosis in 2015 with Stage 3b micro-metastatic breast cancer, Tammey transitioned into a life full of passion, purpose and reach. With over 25 years of executive experience, she has helped many businesses and non-profit organizations improve their workflow, expand their reach, raise their profitability, and increase the positivity of their work environment. Tammey can help with everything from strategic planning to copywriting to custom training. With her quality over quantity approach, she ignites success. 

As podcast editors, we were particularly interested in one of the main areas of Tammey’s expertise: sales and marketing. Finding new clients, securing contracts, and retaining clients are always high on the priority list of any podcast business. And Tammey has a way with email newsletters that inspired and motivated us to dust off our newsletter efforts. Listen to what Tammey shared with us - and sign up to the Podcast Editor Industry newsletter by Steve Stewart.

Highlights:

• Learn the sales method that’s 40 times more effective than Facebook or Twitter.
• The #1 thing left out of an effective email newsletter.
• The secret sauce number of sends.
• Asking and answering the whys for YOU: What prevents you from sending? What triggers action for you? What are you reading? What are you deleting?
• How to know what to include - and, just as importantly - exclude.
• Define and reject the impersonal sales funnel approach.
• Why the 5 W’s aren’t just for news reporters.
• Why you should avoid click-baity email titles.
• Harvest your own work for content (aka repurpose your content) and cross-pollinate with friends and clients.
• Develop a welcome email sequence with a human touch.
• Why segmentation is important.
• Ask the right questions to get the response you need.
• How timing and cadence impacts affect.
• Pro Tip: Don’t pay to email people who don’t care.
• What not to forget in your email newsletter.
• How to build your list from zero.
• Write in your authentic voice.
• Homework for all: Start crafting your email newsletter using the 5 W’s.

Resources:

Tammey Grable-Newton

Taniant.com

Podcast: yourkillerlife.com

360.801.5050

[email protected] 

Twitter | @ThinkTaniant

Facebook

Instagram

Tammey’s Courses: taniant.com/courses 

Mentioned on this episode:

Email Subject Generator

SendFox via AppSumo

Beacon

MailerLite

Enginemailer

ConvertKit

This episode of Podcast Editors Mastermind was edited by Top Tier Audio.

Appearing in this episode:

Bryan Entzminger: TopTierAudio.com | @TopTierAudio

Daniel Abendoth: https://rothmedia.audio | @rothmedia_audio

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Chat moderator (aka Yeti) of this episode:

Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

“[A business model] forces you to think about certain elements that most other people and processes and things online don’t really talk about, such as your cost structure, activity resources, and how you’re actually going to serve your customers. A lot of [what you hear emphasized] is just marketing funnels, marketing funnels. And I think that misses the broad picture of actually running a sustainable business.” - Mark Deal

Whether you’re looking to run your business full time or are a side hustler (perhaps with the dream of full time one day), you need a business plan, a business model and a business map. Creating these crucial guides can be intimidating, but fortunately, aren’t as overwhelming as they sound. You just need to break it down.

In this episode of Podcast Editors Mastermind, we’re blessed to have Mark Deal teach us how to break down and fit together the pieces that bring business models to life. Like a puzzle, Mark explains how to intelligently input pieces until your complete picture emerges. And, relax, the puzzle is easy. It only has nine pieces Mark calls blocks.

For your first block, Mark advises a simplified value proposition (how you’ll make your money). Number two is fleshing out your customer segment. Once you’re clear on the first two, you evaluate marketing techniques and platforms. Then it’s time to put motion to your value proposition with an outlined activity block. With these all at the ready, you can start taking on customers (or more customers if you jumped right in), and much more, until all nine are in your business puzzle. Feeling anxious about all this? Don’t worry, we’ve captured every minute of Mark’s wisdom about executing these steps and more to structure your business. All you have to do is hit play.

Highlights:

• Important differences between a business plan and a business model
• Why even freelancers and side hustlers need a business road map
• When you should create one and how often you should revise your plan, model and road map
• The 9 blocks of creating a sustainable business model
• How your elevator pitch is simply a combination of your value proposition and your customer segment
• Understanding a customer segment so yours makes sense
• How to formulate a mission statement that concisely conveys what you do
• How to choose your marketing channels wisely
• How to craft a clear activity block
• Why you must specifically outline customer relationships
• Why and how to structure an attractive value gap
• Why partners, strategic relationships and joint ventures can take your business so much further
• What kinds of costs you need to properly track

“I will make you sound less like a crazy wingbat.”

Thanks for the quote, Mark Deal!

Mark Deal is the founder of Podcast Atlanta, the co-founder of Podcast Editor Academy and Podcast Guest Academy, and runs a few podcasting communities with combined memberships of over 10,000. With the experience of writing hundreds of business plans and helping dozens of businesses and entrepreneurs, Mark’s expertise is coveted. Located in Atlanta, Georgia, he also specializes in guiding podcast hosts, co-hosts and guests for both multinational law firms and companies headquartered in Atlanta.

Connect with Mark Deal:

Podcast Atlanta

Podcast Editor Academy

Podcast Guest Academy

Podcast Editors Conference

Podcast Editors Club Facebook Group

Podcast Guest Experts Facebook Group

LinkedIn

Twitter | @MarkDealPod

Facebook

Resources Mentioned in this Episode:

Podfest

Podcast Movement

Reaper Audio for Production

Michael Port -- Book Yourself Solid (get 3 free chapters!)

MindMaple

Podcast Editors Mastermind episode with Chris Hines

Podcast Editors Mastermind episode with Britany Felix

Shoutouts on this episode:

Steve Stewart

Chris Curran

Tom Kelly

Paula Jenkins

Get Your Podcast Editor Shirts TODAY!

https://yayapodcasting.com/shop

Get the shirt Mark was wearing in this episode

Other Podcast Editor t-shirt designs

This episode of Podcast Editors Mastermind was edited by Jennifer Longworth of Bourbon Barrel Podcasting.

Appearing in this episode:

Jennifer Longworth: bourbonbarrelpodcasting.com | @KYPodcasting

Carrie Caulfield-Arick: yayapodcasting.com | @carriearick

Daniel Abendoth: rothmedia.audio | @rothmedia_audio

Chat mod and Question guru:

Bryan Entzminger: TopTierAudio.com | @TopTierAudio

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

“... vision is what you see in your mind… No one can see your vision except you. And working towards that vision is... the challenge.” - Michael (MiTi) Jerry

Pulled in a dozen directions dictated by running a business... you can quickly lose your once-bright vision and be pulled away. How do we recenter? Reevaluate? Return to providing services that bring more than just income but truly bring value to our lives and to our clients?

In this episode, we take these on inevitable questions. Michael aka MiTi (pronounced Mighty) Jerry joins us to discuss his journey, as well as offer his advice, his success so far, and ask some questions of his own. As a podcast engineer and editor for businesses, Michael is the founder of MiTi5Audio.com, the host of the podcast, DriveTimeConversations, and a graduate of Podcast Engineering School. 

On Podcast Editors Mastermind, we wanted to start a series we can all relate to and learn from - where we tackle real life issues and detours in our businesses. We invite you to join us as we contemplate several truths, including: that value is subjective, how our vision, lives and businesses change over time, why it’s crucial to regularly step back to reclaim our core values and mission... and how it’s a journey for all of us. 

Highlights:

• Two keys to landing clients: Know your clients and present podcasting (or improving an existing podcast) as invaluable to business-building.
• How to frame a client’s podcast to achieve their specific business vision.
• Take stock of yourself and your business to grow: your core purpose, your motivation, your passion, your vision.
• Why value is subjective.
• How to define value in a way that makes sense to a client.
• Designing your business to support the life you desire -- aka recapturing your vision.
• Why talking too much can lose you the sale.
• Tips to prioritize when you have more responsibilities than time.
• How to step back when you’re spending too long on an edit.
• Tips to limit distractions.
• Hear about Michael’s new podcast where he interviews people from all over the world.
• Evaluating what is “work” for you.
• Homework for all: Think and define your vision, your values, your mission. Who are you at your core? What five words would you say describe you? What five words would others say describe you?

Resources:

Michael (MiTi) Jerry, founder of MiTi Productions: 

412.387.8751

Email

Twitter | @MiTi_audio

Mentioned on this episode:

This episode of Podcast Editors Mastermind was edited by Jennifer Longworth of Bourbon Barrel Podcasting.

Appearing in this episode:

Bryan Entzminger: TopTierAudio.com | @TopTierAudio

Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Not appearing in this episode but still mentioned… in a stumbling sort of way (we tried, Daniel):

Daniel Abendoth: https://rothmedia.audio | @rothmedia_audio

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

“... Podcast Editors, stop delivering the same message of ‘I can save you time’... everyone says that.” - Coach Chris Hines

If you’re not helping your clients increase their business, improve their downloads and solidify the loyalty of their customers, you’re leaving huge money on the table. Editors who want to make more money -- without working a crazy number of hours -- need to learn the art of podcast marketing. Just producing quality audio isn’t enough anymore. You need to make services indispensable to clients that’s visible in their bottom line. After all, when your clients make more money, so do you. 

Coach Chris Hines has been hosting, producing and managing podcasts since 2015. He is the owner of Elite Podcast Marketing Agency, where he guides podcasters into how to grow their podcasts and generate profit from their efforts. He’s moved multiple podcasts into impressive download numbers over 50,000 with north of $20,000 in sponsorship revenue.

In addition to coaching podcasters and editors, Chris is a sought-after industry speaker, author, the host of his own podcast, Business Podcast Playbook, and creator of both the Podcast To Profit System and the Milestone System. Bottom line is, if you want to start making serious money with your editing business and take it to another level, Chris can guide you there. That wealth of knowledge and high-level coaching is precisely why we’ve been itching to have Chris as a guest on the show since we started our podcast.

Highlights:

• How podcast editors can increase their income and gain more clients
• Why podcast editors need to guide clients into treating their shows as more than entertainment
• Chris shares his CCC Method and how he connects with and closes potential clients
• The kind of content that helps clients improve their marketing
• Carousel posts and how to leverage them
• Why different approaches, structures and expectations are crucial when pitching a new client
• How to maximize content to reach more people -- without it consuming your life
• Knowing WHAT to share is a major roadblock for clients. Be their solution through effective storytelling, viral content, and ‘how to’ content
• Steps to identify, attract and begin a conversation with your ideal client
• Pro Tip: Use PodPage.com to set up a simple website for your clients’ podcasts
• Subtitles on your content videos is non-negotiable -- tools to make it easier
• Why colors matter in branding
• Chris begs editors: Stop just telling potential clients you’ll “save them time”. Here’s what you should say instead
• What positioning has to do with getting clients
• Chris shares the Number 1 mistake he sees podcast editors make
• How to handle mistakes or missed deadlines and salvage that relationship
• Why it’s important for podcasts to invest in their education

Resources:

PodPage -- contact Chris on his social media or via email for a promo code

Headliner

Happy Scribe

[email protected]

Twitter

Facebook

LinkedIn

Podcast Marketing Secrets

This episode of Podcast Editors Mastermind was edited by Bryan Entzminger of Top Tier Audio.

Appearing in this episode:

Chris Hines: https://www.facebook.com/thecoachchris0

Bryan Entzminger: TopTierAudio.com | @TopTierAudio

Daniel Abendoth: https://rothmedia.audio | @rothmedia_audio

Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick

Yeti of the Chat:

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

“... if they come and ask you, ‘Hey, do you think I can use this stuff?’ I think you got to say, ‘Hey, I'm not a lawyer’.” - Gordon P. Firemark

What are my legal rights as a podcast editor? What are my legal responsibilities? How do I protect myself? How much do I need to protect myself? Is it common for things to go wrong? Who can I turn to if I get sued?... The legal ramifications of a disgruntled client or a contract gone wrong are almost enough to make any podcast editor quit before ever starting! 

But don’t give up your editing dreams too quickly. Hit pause on that panic button and take a deep breath. Now hit play on this podcast with Gordon P. Firemark, The Podcast Lawyer™ for some practical advice and peace of mind.

Gordon Firemark, Lawyer for Theatre, Film, Television and New Media, is more than just a lawyer. He’s also the producer and host of the podcast Entertainment Law Update, so he knows firsthand about podcasting. Within his law practice, he helps professionals and artists across the entertainment industries with intellectual property and business/corporate matters. Beyond that, he represents and helps protect clients working within the vast disciplines housed under the terms cyberspace and new media. 

Sharing his expertise in an easy to comprehend, nuts and bolts fashion, Gordon is also the author of The Podcast, Blog and New Media Producer's Legal Survival Guide. He’s created forms and templates needed by podcasters, editors, and production companies alike.

Gordon may be a lawyer and duty-bound to censor what he shares but he’s also a giver and we weren’t shy to be the recipients of his generosity. In this episode, he answers several general questions and even addresses some issues and scenarios you likely didn’t think could come up in your editing business. You won’t want to miss a minute!

Highlights:

• I know I need signed contracts as a podcast editor but how detailed should they be? 
• How can I protect myself against a client submitting work to me that infringes on the rights of others or defames someone or causes a similar bad situation? 
• How much editing is too much? Can I be held liable for over-editing? How can I make sure I’m held legally harmless for the edits requested by a client?
• What do I do if a client refuses to pay? Who owns the rights to a project a client refused to pay me for?
• When might I need a trademark or service mark for my business?
• Do I need to register as an LLC (Limited Liability Company) or am I okay as a sole proprietor? 
• Who do I talk to if I’m thinking an LLC is right for me and my business?
• What types of documents do I need to prepare to become an LLC?
• How do I make sure I’m covered for situations where I have clients (or my clients have guests on their show) that are overseas? What about the GDPR (General Data Protection Regulation)?
• Should I be concerned as an editor about things like the California Consumer Privacy Act (CCPA) or the Children’s Online Privacy Protection Act (COPPA)?
• What about sound effects and music I use in my editing process or my client uses in their show? Can I rely on “Fair Use” to protect me?
• Errors and Omissions Insurance? What’s that?
• How do I cover ensuring show guests have given their consent to be recorded and edited?
• Where can I get Gordon’s podcast release form, his eBook and other resources?

Resources:

• GDPA (General Data Protection Act - for the European Union)
• CCPA (California Consumer Privacy Act)
• COPPA (Children’s Online Privacy Protection Act)
• Complying with COPPA
• FREE from Gordon! PodcastRelease.com
• Gordon’s eBook - The Podcast, Blog and New Media Producer's Legal Survival Guide
• Legal Forms and Templates for Your Podcast Editing Business
• Gordon’s Podcast - Entertainment Law Update 
• Podcaster’s Legal and Business Boot Camp - Live Sessions with Gordon (online) Sign up for Gordon’s Mailing List to get all the details

The Podcast Editors Mastermind and it's guests make no warranty for the information in this episode. All legal needs you have should be addressed with an licensed attorney in your area. (in plain words- don't take our word for it because we aren't YOUR lawyer)

This episode of Podcast Editors Mastermind was edited by Micheal Safwat of YaYa Podcasting. If you'd like work with Michael, check out his UpWork profile.

Are you a podcast engineer, producer, marketer or similar? Interested in being a guest on Podcast Editors Mastermind? We’d love to consider you. Fill out this form and we’ll be in touch to see if you’re a good fit.

Appearing in this episode:

Bryan Entzminger: TopTierAudio.com | @TopTierAudio

Daniel Abendoth: https://rothmedia.audio | @rothmedia_audio

Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick

Yeti of the Chat

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Do you ever find yourself wondering if you're good enough as a podcast editor? Or maybe struggling to raise your rates even though you know you need to?

We all do. Or at least most of us do. And for one reason…

Fear.

You thought I was going to say “imposter syndrome” and you're right. But at the root, it's fear.

• Fear that you're not good enough.
• Fear that you'll be judged.
• Fear that a potential client may turn you down.
• Fear that…

What does that mean little bully of a voice say to you?

Here's the point, though.

If we all face it, then we shouldn't face it alone. We should be honest with ourselves and others when we find safe spaces to share what's going on between our ears.

This week Heather Wester joins us to share her journey as a podcast producer at Ironed Out Media. She shares some ups and some downs as well. And, as you'll learn, she struggles with imposter syndrome too.

Listen to discover: 

• How Impostor Syndrome has affected each of us.
• How Impostor Syndrome will even bring fear into what is clearly a success.
• How Heather's background gave her a head-start with podcast production.
• How a dare led to Heather being an Affiliate Producer for a popular radio program.
• How discovering nuances within podcasting forced her to grow.
• How a dose of humility is vastly different from tearing yourself down.
• The value of taking things one step at a time.
• A question you can ask yourself to reframe whether you'll listen to that evil little voice in your head.

As you listen, you're sure to find something powerful in Heather's story - whether you're trying to make sense out of your journey as a podcast editor, just getting started, or trying to figure out how to break through a limiting belief that's holding you back.

This was a truly wonderful conversation, and we're so happy that Heather was willing to share her journey, her successes, and her struggles with us.

Guest Editor

This episode was edited by Bryan Entzminger of Top Tier Audio.

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Resources:

• Ironed Out Media: https://www.ironedoutmedia.com
• Heather's Instagram: @ironedoutmedia
• Carrie's iZotope RX7 Course: https://yayapod.thinkific.com/courses/izotope-rx7-for-podcasters
• Bryan's Hindenburg Course: https://courses.toptieraudio.com

Appearing in this episode:

• Heather Wester: https://www.ironedoutmedia.com | @ironedoutmedia
• Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio
• Carrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakitty
• Bryan Entzminger: https://toptieraudio.com | @toptieraudio

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Podcast editors: Do you want more clients?

If you're like most of us, you're almost always on the lookout for new clients and new ways to attract and connect with them so that we can grow our businesses.

But what happens when we attract the WRONG clients?

Well, it's not good. It can ruin our businesses and our lives. Literally. But it doesn't have to be that way.

Listen as Britany Felix of Podcasting for Coaches joins us to share what she's learned about attracting the right clients (for her), how she manages relationships with professionalism but keeps the boundaries clear, how she screens clients (hint...it can start well before your first conversation), and how she knows when it's time to make a drastic change.

Listen to discover:

• The story of a client who was such a bad fit, one error ruined a vacation, damaged trust irreparably, and sometimes still has her looking for a place to hide.
• That you really CAN set your own rules for how you'd like to work with your clients. Not only WHO you'd like to work with but also how quickly you'll turn around their edits, and even what happens if they are late with their files.
• One change that Britany made to ensure she never gets a bad-fit client again.
• The red flags Britany looks for when she's on an initial call.
• How Britany stands out from the crowd when she's responding to a prospective client.
• Her uncommon approach to pricing her editing services.
• How Britany now often has people paying her LONG BEFORE she ever considers working with them as an editor.
• How she manages scope creep and resets expectations when needed.
• And much, much more.

If you're looking to grow your podcast editing business in a way that allows you to stay sane, balance your personal life and goals, and service your clients well, you need to listen to this.

And after you have, make sure that you've subscribed using your favorite podcast app. 

Guest Editor

This episode was edited by Heather Wester of Ironed Out Media. If you're looking for a podcast editor or producer, take a minute to check out what she has to offer.

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Resources:

• https://podcastingforcoaches.com
• https://asana.com/

Appearing in this episode:

• Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio
• Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting
• Bryan Entzminger: https://toptieraudio.com | @toptieraudio
• Britany Felix: https://podcastingforcoaches.com | @podcastingfocoaches
• Carrie Caulfield-Arick: https://yayapodcasting.com | @thekeldakitty (chat master)

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

“Boldness has genius, power, and magic in it.”* Need to charge more for your services? Need more clients? (Yes and yes!) Then improving your skills and upping your confidence are the catalysts you covet. To get them, consider Podcast Engineering School and employing the genius of boldness.

Chris Curran of Podcast Engineering School offers both the mental inspiration and the audio deep-dive podcast engineers, producers and editors need. And he definitely has the chops to do so. Chris’ background is in music engineering and production with several famous artists. He’s been on staff with professional recording studios and been the producer and engineer for household name podcasts as well as business authors. 

Podcast Engineering School’s next semester starts September 15, 2020. Get details and enroll early for an amazing discount at https://podcastengineeringschool.com/product/pes-online-program. In Chris’ course, students do a dive deep on sound to create impeccable podcasts.

With everything he has to offer, we absolutely had to have Chris on -- especially when he makes empowering and intriguing statements like: “You are the instrument that gets everything done.” Hear about this and much more on this episode.

Highlights:

What and who inspired Chris to get started in podcasts and podcast engineering

How Chris works with fewer clients but never charges less than $500 per episode

How and why you want to be on while your clients are recording their podcast

Pro Tip: Make sure you’re always recording if you use SquadCast (Chris shares a lesson learned)

What Chris uses for backup recordings

The ideal student for Chris’ Podcast Engineering School and average class sizes

The two common fundamental struggles or gaps all new(er) podcast editors face (you’re not alone!)

Getting clients: combat the head game, get over timidity and just say “Hi”

Consider becoming a member of your local Chamber of Commerce

Why boldness has genius power and how you actually hurt yourself by being the cheapest

Mentally make the leap to raise your prices: aka facing your money mindset

Don’t get stuck in low pricing forever, leverage contracts

How Chris found his first client(s)

Resources:

Zencastr

SquadCast

Ringr

Audio Hijack (for Mac)

Voicemeeter Banana (for PC)

Intro to Voicemeeter with Daniel Hagar

RX 7

Podfest

Podcast Movement

Messy and Molly Beck | @MsMollyBeck

The Podcast Engineering Show

*This quote is attributed to a few people but is most directly word-for-word by John Anster. It appeared in his 1835 translation of the German work “Faust” by Johanne Wolfgang von Goeth.

This episode of Podcast Editors Mastermind was edited by Daniel Abendroth of Roth Media.

How to be a guest...

Are you a podcast engineer, producer, marketer or similar? Interested in being a guest on Podcast Editors Mastermind? We’d love to consider you. Fill out this form and we’ll be in touch to see if you’re a good fit.

Appearing in this episode:

Chris Curran: https://podcastengineeringschool.com/ | @PodcastEngineer

Carrie Caulfield Arick: https://yayapodcasting.com | @carriearick

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Yeti of the Chat

Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

If you’re struggling to respond to or understand the Black Lives Matter movement personally and professionally, you aren’t alone. There’s a fine line between authentic allyship and service and skeevy marketing strategies. Yet, research shows that diversity and inclusion positively benefits bottom lines. 

The millennial and Gen Z generations are the most diverse in history: only 56% of the 87 million millennials in the country are white, as compared to 72% of the 76 million members of the baby boomer generation. (CNN Money)

What is diversity in simple words?

It means understanding that each individual is unique, and recognizing our individual differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. -- via CUNY

Highlights 

How diversity benefits our business

Your bubble probably insulates you from seeing black podcasters and creators

Start with your WHY 

The case for mentorship 

Tips for cold emails to non-white podcasters 

Why people of color are cautious about asks

It boils down to developing relationships authentically 

Be open to being called out and then do better

Taking a hard look at diversity in your business, podcast, and marketing efforts

Helping your clients tackle diversity and inclusion

Stock images are NOT very diverse

The importance of making sure everyone benefits from your inclusion and diversity efforts

 BONUS: Reparations isn’t necessarily about money...

Who is Nikita?

Nikita Burks-Hale is the CEO and Head Creative of JourneyGurl Magic Productions, which is a podcast production company that supports and empowers Womxn of Color as they bring their unique voices to the masses through podcasting. Nikita is also the host of 2 podcasts, The JourneyGurl Magic Podcast and The Podcaster’s Journey (launch Aug 2020). 

What You can do now:

• Attend Pass the Mic: Best Practices for Diversifying Your Podcast, Your Ask, And Your Life
• Follow black creator hashtags (and other non-white hashtags). Start with tags like #blackpodcasts and #blackpodcasters 
• Engage with some podcasters regularly to expand your ‘bubble.’
• Listen to podcasts from black creators (see links for some suggestions).
• Open a dialogue with your clients about the importance and opportunity of diversity.
• Be a mentor to a podcast editor of color.
• Don’t give up. This is an every day, forever habit to develop.

Links:

• Pass the Mic July 8th: https://journeygurlmagicproductions.lpages.co/passthemic/ (Limited space, so grab your ticket now)
• Wheaton’s Law: http://www.wheatonslaw.com/ (NSFW)
• Carrie is on TikTok! Eek! 
• The Good Ancestor Podcast
• The OutSpoken Girlfriend Podcast
• Pexels- Diverse Stock Photos

Further Reading on Diversity:

• How Diversity Makes Us Smarter
• Diversity Makes Us Smarter & More Innovative
• Top 5 Workplace Diversity Statistics - HR Blog & Resources
• Making More Money with Diversity
• Inclusive marketing done right: How to effectively reach niche customers

Guest Editor

This episode was edited by Top Tier Audio (thanks, Bryan!)

“Data from Pew Research says that millennials are now the largest generation in the workforce. And within 15 years, people of color will make up the majority of the American working class.”

Interested in being a guest on the show?

If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested and we'll contact you to see if it's a good fit.

Appearing in this episode:

• Nikita Burks-Hale: https://www.journeygurlmagic.com/ | @journeygurlmagicproductions
• Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio
• Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting
• Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick
• Bryan Entzminger: https://toptieraudio.com | @toptieraudio

Special Appearance: James Q and Alfredo Cat

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

When does your editing business invest in new equipment? Is it when productivity lags? Or is it merely a matter of budget? How do you know when it’s REALLY time to replace equipment? And then what determines how much you spend?

We help Bryan decide whether to purchase a new Mac computer or stick with his old one. Plus, file storage, video editing, and impostor syndrome!

Questions to ask before you buy that thing…  

• Is this an emotional desire or practical need?
• How long will your investment to last?
• Is your need for the gear long or short term?
• Is there a work-around?

When you spend more time crashing and rebooting than editing, it’s time to get a new computer. 

Also covered...

• We get into file storage because you can never back up enough. 
• Bryan is NOT a PC guy. 
• What video software is the easiest? 
• Daniel discusses his recent experience with Impostor Syndrome… notice how we approach it through awareness and practical experience. 
• We share the value of accountability and you’ll probably learn a new word. 
• Getting inspiration from others who are doing similar things as you isn’t really stealing… or is it? 
• Should Jennifer do a course? (yes, I think she should)
• Jennifer, a skeptic, gives a review of Descript 
• Descript Tip: Use Ctrl/Cmd + F to find a word or phrase to delete en masse

The Yetis support #PodcastersforJustice... and where to donate & what to do:

• George Floyd Memorial Fund
• Minnesota Freedom Fund
• Black Visions Collective
• Campaign Zero
• Black Lives Matter
• Text “Floyd” to 55156 to sign a petition to demand justice for George Floyd
• Sign-up at Color of Change to be notified of more opportunities to take action

Guest Editor

This episode was edited by Bourbon Barrell Podcasting. (thanks, Jennifer)

Resources:

• iBuy Power
• KVM Switch
• iDrive
• Adobe Premiere & Premiere Rush
• Screen-Cast-O-Matic
• Bandicam
• OBS
• Bryan’s Hindenburg Course ← you need this in your life
• @topteiraudio on Facebook ← Message for a discount on the course
• Podcast Editor Academy
• Reaper for Podcasting Facebook Group
• Descript

Appearing in this episode:

Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick

Bryan Entzminger: https://toptieraudio.com | @toptieraudio

(Editor's note: I can't seem to pull off single spacing. Sorry)

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy