By Andrea Klunder, The Creative Impostor Studios
5
1515 ratings
The podcast currently has 117 episodes available.
I'm here with some disheartening news. Here it is…
Podcasting doesn't work.
Now, before you throw up your hands and click to the next thing in your feed, before you swipe on by, before you get defensive… let me tell you how I’ve come to this conclusion.
This episode was originally recorded as a live stream, and then edited as a podcast episode for Podcast Envy. You can catch future streams and join the discussion by following me on Instagram @thecreativeimpostor, LinkedIn @andreaklunder, or YouTube @thecreativeimpostor.
Do you disagree? Then prove me wrong!Tell me how podcasting IS working for your organization, business, company, or brand.
I am looking for 100+ ways to successfully leverage podcasting and IF we can get to this number, I’ll share what I’ve discovered in a curated private podcast feed for YOU!
Email me [email protected] – subject line: Podcasting DOES work! and tell me a little bit about what your show is doing for you (and your org, business, company or brand.
You can send a text response or voice recording and I’d LOVE to publicly share your show and some gratitude for your brilliant contribution on a future episode of Podcast Envy.
Here’s a template for what to say:
I’m officially collecting ideas through the month of February 2024, so don’t wait! (And if you’re catching this AFTER that time, reach out anyway and see how we can include your show.)
Recommended ResourcesStreamYard (the software I'm using for live streaming & recording)
Podcast Angel: Bookshop.org - get books online, support independently owned bookstores, support Podcast Envy!
Get links to more resources and studies referenced in this episode at podcastenvy.com.
***
Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?
Let me know in a review here: http://ratethispodcast.com/envy
http://www.thecreativeimpostor.com
Cover Photos: Kevin Lange.
Disappointing podcast metrics?
Hazy podcast content strategy?
Feeling the burnout, the overwhelm, the dread… and it’s only January?!
When we only think about podcasting for our business, brand, or organization in order to grow our audience, and the reason we wanna grow our audience is to sell more of a thing in order to make money, then we are often going to be disappointed.
Why?
Because there are easier, more cost effective, faster ways to grow our audience, to sell more of a thing to make more money. This does not mean that podcasting doesn’t work, but it means that we have to be a little bit smarter than just download numbers, growing our audience to sell a thing.
We have to think about what podcasting does really, really well and how to leverage the time, the money, the energy, the effort, the investment that we are putting into our podcast, to know how to leverage that in a way that it makes more sense, that it fits into our strategy and into our workflow… better.
This episode was originally recorded as a live stream and has been edited for this feed. You can catch future streams by following me on Instagram @thecreativeimpostor, LinkedIn @andreaklunder, or YouTube @thecreativeimpostor.
To get the full article & show notes, go to https://www.thecreativeimposter.com/podenvy113.
Listen to The Creative Impostor with Nikki Nigl: https://www.thecreativeimpostor.com/038
Special Offer!
Podcast Envy New Year Dreaming Sessions
If you have actively decided to make changes with your podcast, or if you are feeling stagnant and stuck, and thinking you need to change something, but don't know what that is, let me help!
Inquire about booking a New Year Dreaming session with me in the month of January 2024.
We'll sit down for about 45 minutes and talk through whatever's on your mind, whatever isn't working, whatever you're frustrated with, whatever you have questions about, whatever you want to try.
And together, we'll figure out the best next step and path forward.
This session is usually only available to my existing production and editing clients, but I have a little bit of flexibility in my schedule in January, so I am offering a limited number of spaces.
Email me andrea [at] infuselife.net and tell me little bit about what's going on for you and your show.
I will send you pricing, details, and a scheduling link. When you book, I'll send you a short questionnaire and listen to your show. We'll meet for 45min and then there will be a follow-up.
I'd love to be your thought partner to talk through some of your ideas, I'm happy to shed some light and help ensure your changes are grounded in your purpose and aligned to your bigger vision for the year ahead!
***
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
Andrea's Podcast AngelsSO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!
Check out some more of my FAVE resources here.
Connect With Me
Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.
Email [email protected]
Instagram: https://www.instagram.com/thecreativeimpostor
LinkedIn: https://www.linkedin.com/in/andreaklunder
***
Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?
Let me know in a review here: http://ratethispodcast.com/envy
http://www.thecreativeimpostor.com
Cover Photos: Kevin Lange.
I don't want to offer you another recap roundup or year in review episode. The other thing I'm not offering you is a “new year, new you” episode. But I DID want to come on here and have a podcast conversation with you because things are changing.
And I'm actually pretty excited for 2024!
When you started your podcast, you had an idea in mind, probably, of what you wanted to offer to your audience, a problem that you were solving or something that you wanted to speak to. And maybe you’ve been chugging along and you felt great and it was working and it was making a difference and people were joining your podcast and your audience was growing and then something happened.
You became bored or disillusioned with your show, or your numbers kind of stagnated or maybe even dropped. But it’s not that you suddenly are doing something wrong – it’s that your community, your audience is also changing. And so what it is that they need now and how can you shift to meet that need?
This episode was originally recorded as a live stream and has been edited for this feed. You can catch future streams by following me on Instagram @thecreativeimpostor, LinkedIn @andreaklunder, or YouTube @thecreativeimpostor.
To get the full article & show notes, go to https://www.thecreativeimposter.com/podenvy112.
Special Offer!
Podcast Envy New Year Dreaming Sessions
If you have actively decided to make changes with your podcast, or if you are feeling stagnant and stuck, and thinking you need to change something, but don't know what that is, let me help!
Inquire about booking a New Year Dreaming session with me in the month of January 2024.
We'll sit down for about 45 minutes and talk through whatever's on your mind, whatever isn't working, whatever you're frustrated with, whatever you have questions about, whatever you want to try.
And together, we'll figure out the best next step and path forward.
This session is usually only available to my existing production and editing clients, but I have a little bit of flexibility in my schedule in January, so I am offering a limited number of spaces.
Email me andrea [at] infuselife.net and tell me little bit about what's going on for you and your show.
I will send you pricing, details, and a scheduling link. When you book, I'll send you a short questionnaire and listen to your show. We'll meet for 45min and then there will be a follow-up.
I'd love to be your thought partner to talk through some of your ideas, I'm happy to shed some light and help ensure your changes are grounded in your purpose and aligned to your bigger vision for the year ahead!
***
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
Andrea's Podcast AngelsSO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!
Check out some more of my FAVE resources here.
Connect With Me
Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.
Email [email protected]
Instagram: https://www.instagram.com/thecreativeimpostor
LinkedIn: https://www.linkedin.com/in/andreaklunder
***
Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?
Let me know in a review here: http://ratethispodcast.com/envy
http://www.thecreativeimpostor.com
Cover Photos: Kevin Lange.
Our podcast agency, The Creative Impostor Studios, was FINALIST in the 2023 Signal Awards for Key Change, the podcast we produce for the Santa Fe Opera, a behind the scenes pass into the issues, stories, and artists creating the next generation of American opera.
We WON in 2 different award categories -
Best Music Show - Bronze
Best Diversity Equity and Inclusion Episode - Silver
It's for an episode called "Telling Hard Truths", chronicling the day before the world premiere of This Little Light of Mine, an opera based on the life and legacy of voting rights activist Fannie Lou Hamer. That episode is especially meaningful to me because we were able to record with Fannie Lou’s daughter, Jacqueline Hamer Flakes months before she passed away this year.
I have NEVER submitted any of our work to a podcast contest before and I chose Signal as our first one because of their incredible, diverse and reputable panel of judges and because of their accessibility for and inclusion of independent producers alongside corporate network shows.
As a Signal Finalists Key Change has been singled out as one of the best in the industry in its category (meaning it’s among the highest scored work of nearly 2,000 podcasts entered) and their awesome panel of judges will determine the Gold, Silver and Bronze awards.
***
Thank you to everyone for your support this year!
We are so proud to be recognized among the industry's best in class audio experiences.
But more importantly, excited to have this platform to generate more visibility for the podcast, the voices, and the stories that are highlighted through this collaborative work. I would love if add Key Change to your listening queue and let me know what you think! It’s about so much more than opera.
Find Key Change: Creating Opera For All Voices here or in your favorite podcast app.
Listen to the "Telling Hard Truths" episode here.
Thank you for listening (and voting!) We’ll talk again soon.
Wanna be a podcast star?
I’m sharing a peek inside my signature 5-point plan to becoming the star of your show.
Find out what you have in common with Beyoncé, Meryl Streep, Ali Wong, or J.Lo. And also Brené Brown, Elise Myers, Kelsey McKinney…
And lest you think this is all strategy, I threw in a story from my pre-teen years (ahem…1990), a mistake I made as a baby podcaster (2015), and a pop quiz! (Don’t worry… if you’ve been listening to the last 5 episodes of Podcast Envy, you’ll ace it!)
Light Up Your Mic! Pod-Star Coaching
ARE YOU READY TO FIND YOUR LIGHT?The #1 reason listeners choose to come back to a podcast over and over again to become a FAN is the host!
In this 8-week coaching program, Andrea will help you differentiate from other shows in your niche by leaning into your unique lived experience, building podcast hosting skills, and strengthening your personal brand. Remember, we don’t need another Beyoncé, J.Lo, or Brené Brown — we need YOU. Light up your mic!
Learn more & claim your spot here:
https://www.thecreativeimposter.com/lightupyourmic
***
Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
Andrea's Podcast AngelsSO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!
Check out some more of my FAVE resources here.
Connect With Me
Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.
Email [email protected]
Instagram: https://www.instagram.com/thecreativeimpostor
LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)
***
Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?
Let me know in a review here: http://ratethispodcast.com/envy
http://www.thecreativeimpostor.com
I have a confession to make and that is that I have a problem. There is a word that I have started using. I have adopted it into my language, into my vocabulary, and I am very disturbed and ashamed, and it’s not a word that I wanna be using ever, or at least not as much as I have been as of late.
And that is, well, if you looked at the title of the episode, you already know it’s the “c-word.”
I serve business owners, thought leaders, and organization directors in their respective niches to use the medium of podcasting towards whatever their higher purpose or goal is. But this whole media landscape is getting more competitive day by day.
You CAN use this platform to create genuine, intimate, meaningful conversations with your listeners. You are creating meaningful change in their life. You are providing them something that they don’t get anywhere else.
However, they need to be able to find you, and once they find you, you need to be able to capture and hold their attention long enough to build the relationship.
And that's where the "p-word" comes in!
Podcast Envy Masterclasses
Podcast Envy Masterclasses offer focused strategy insights on the most pressing questions for purpose-driven leaders who use podcasting to share their brand story and make a positive impact on their communities.
Save your seat here:
https://www.thecreativeimposter.com/masterclasses
Get 50% off your next class for being a loyal listener with promo code: VIPinvite
Light Up Your Mic! Pod-Star Coaching
ARE YOU READY TO FIND YOUR LIGHT?The #1 reason listeners choose to come back to a podcast over and over again to become a FAN is the host!
In this 8-week coaching program, Andrea will help you differentiate from other shows in your niche by leaning into your unique lived experience, building podcast hosting skills, and strengthening your personal brand. Remember, we don’t need another Beyoncé, J.Lo, or Brené Brown — we need YOU. Light up your mic!
Learn more & claim your spot here:
https://www.thecreativeimposter.com/lightupyourmic
***
Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
Andrea's Podcast Angels
SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!
Check out some more of my FAVE resources here.
Connect With Me
Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.
Email [email protected]
Instagram: https://www.instagram.com/thecreativeimpostor
LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)
***
Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?
Let me know in a review here: http://ratethispodcast.com/envy
http://www.thecreativeimpostor.com
The summer slowdown... it's the PERFECT time to do a bit of business development that is actually FUN! This year, Lauren Ramsey of Betsy Bash and I decided to team up to help you with this conundrum of feeling like you are constantly on the content hamster wheel generating podcast episodes, generating social media posts, making TikToks and reels, trying to figure out what the heck to put on YouTube, trying to figure out what the algorithms want...
Why is it important to sync your content across your podcast, social, and other marketing channels? Lauren says, "Your audience is seeing all of those channels. So if they don't match, if they're not aligned, people can feel that. Whether or not they realize it consciously, they are realizing it subconsciously and it negatively impacts their perception of your brand. Which is really hard to get rid of later. Right? Like how do you change someone's subconscious?"
Your social media exists to pull people towards your brand. It's there to create a community around your brand. So if it's not aligned with what your podcast marketing goals are, that's a huge miss.Not to mention... you're burning a lot of time, energy, and resources.
So what's a podcast creator to do? Listen to the episode to find out!
Podcast Envy Masterclasses
JOIN LAUREN & ANDREA 6/29/23 for How To Grow Your Podcast Like a Social Media Influencer!
Podcast Envy Masterclasses offer focused strategy insights on the most pressing questions for purpose-driven leaders who use podcasting to share their brand story and make a positive impact on their communities.
Save your seat here:
https://www.thecreativeimposter.com/masterclasses
Get 50% off your next class for being a loyal listener with promo code: VIPinvite
The Creative Bash!
Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy!
Tell us more about your brand and your show here:
https://www.thecreativeimposter.com/creativebashteadate
Then we'll reach out to schedule our date!
***
Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
Andrea's Podcast AngelsSO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!
Check out some more of my FAVE resources here.
Connect With Me
Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.
Email [email protected]
Instagram: https://www.instagram.com/thecreativeimpostor
LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)
***
Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?
Let me know in a review here: http://ratethispodcast.com/envy
http://www.thecreativeimpostor.com
Welcome to a crossover episode of a different sort. But first: How are you doing? No, really? I ask because May is Mental Health Awareness Month. So many of us, myself included, struggle to articulate how “off” we feel right now, a cruel joke given that the good folks and orgs behind this month’s observance urge us to check in with our emotional, psychological, and social well-being.
I’ll go first (yikes!): The only way I can describe my current state of mind is fragile. Can you relate? If you’re an entrepreneur, an educator, a corporate employee, a HUMAN, I bet you can.
You’re okay. I acknowledge and honor your struggle.
This episode isn’t about mental health per se. It’s about creating a secure and attentive environment for guests to feel supported, understood, and willing to engage in vulnerable conversations. The high schoolers behind Power Your Story, my student mentee podcast, beautifully illustrate my point. Their cohort-led interview with Peer Support Specialist and Mental Health Advocate Ashley Scott showcases subtle practices anyone can incorporate to become a better listener and, thus, better podcast host.
Co-hosts Elvis, Emerie, Jules, and Alejandro facilitate a space where Ashley feels supported to speak more candidly about her mental health. That safety is mutual: Ashley’s comfort leads the students to go off-script, to ask more meaningful follow-up questions, and to add personal observations that make for a more engaging conversation.
You can talk about podcasting for marketing, sales, audience growth, or business all day, but this genuine exchange is why I love podcasting; this is where your audience will find value.
The last few episodes of Podcast Envy have focused on hosting and content strategies guaranteed to make your show a repeat listen. By creating a safe, intimate container where you and your guests can discuss important topics, you’re signaling to the audience that they, too, are seen and heard. I appreciate that not everyone’s format is conducive to exploring tough conversations. Still, anyone can follow the Power Your Story lead, regardless of your show’s POVs, by remaining present and reflecting back to each guest.
For Mental Health Awareness, check out all of this month’s related Power Your Story episodes:
Insomnia & Dreaming of a Better Night’s Sleep with Leonardo & Dewayne;
The Journey to Self-Empowerment: Mindfulness,Law of Attraction with Hysan & May;
Heavy Metal & Mental Health with Justin Bowling by Leslie, Carlos, Essence & ChuYing and produced by Aldo;
Advocating for Mental Health & Peer Support with Ashley Scott
RECOMMENDED LISTENING
PEP106 - Awesome Podcast Host Featuring Karen Yates
Power Your Story
Refresh Your Podcast (Don't fade out!)
Ready for a refresh for YOUR show? Book a complimentary 20min virtual tea date with Andrea to see if the Podcast Envy Refresh is right for you!
Let's make a date here:
https://www.thecreativeimposter.com/teafor20
SleepPhones - Fall Asleep Listening to Your Fave PodcastsEver wanted to fall asleep with your headphones on? Now you can -- it's like pajamas for your ears! Also great for working out, travel, or just tuning out the rest of the world.
Get 10% your purchase of SleepPhones ($99.95+) through June 8, 2023 with promo code ENVY10. Check them out here!
Podcast Envy Masterclasses
Podcast Envy Masterclasses offer focused strategy insights on the most pressing questions for purpose-driven leaders who use podcasting to share their brand story and make a positive impact on their communities.
Save your seat here:
https://www.thecreativeimposter.com/masterclasses
Get 50% off your next class for being a loyal listener with promo code: VIPinvite
***
Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
Andrea's Podcast AngelsSO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!
Check out some more of my FAVE resources here.
Connect With Me
Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.
Email [email protected]
Instagram: https://www.instagram.com/thecreativeimpostor
LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)
***
Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?
Let me know in a review here: http://ratethispodcast.com/envy
http://www.thecreativeimpostor.com
Psst. Want to know the secret to becoming a better podcast host?
It’s not your equipment. Relationships are everything. Research indicates that while folks may listen to podcasts for entertainment and information, they remain loyal to a specific show because of its host.
Karen Yates is definitely that host. She’s a producer, host, and the mastermind behind Wild & Sublime, the super-successful, highly binge-able podcast about sex for everyone, no matter their preferences, orientation, or relationship style.
Here are a few of my fave hosting tips:
Get into the rhythm.
Craft different but authentic voice personas.
Skip the pre-show cheese stick. Seriously.
But wait, there’s more, including Karen’s number one tip for better hosting, but you’ll have to check out the episode to get it!
Get the FULL masterclass replay with Karen & me!https://www.thecreativeimposter.com/beanawesomehost
You know that hosting a podcast is so much more than just plugging in a mic and tapping into your gift of gab! But how do you level up so that your podcast shines?
We also cover:
Insight into Karen’s pre-production, production, and post-production processes when creating Wild & Sublime
How she sets her guest up for success each and every time
Facilitating smooth, engaging panel discussions (Karen’s signature episode style)
Voice acting and self-care tips
How to work with your editor to create a system of communication that helps them read your mind, even if that editor is yourself
How I think about my relationship with YOU!
***
Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
She Podcasts LiveUse promo code JOINME and enjoy $50 to She Podcasts LIVE 2023 in Washington DC, June 19-22! I’m headlining the session entitled “Be the Star of Your Show,” where I’ll break down my 5-point framework for claiming your role as star so you can shine as brilliantly as you are, grounded entirely in your purpose.
Be the Star of Your Show * Tuesday June 20 @ 12:10pm Eastern
Andrea's Podcast AngelsSO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!
Check out some more of my FAVE resources here.
Refresh Your Podcast (Don't fade out!)
Ready for a refresh for YOUR show? Book a complimentary 20min virtual tea date with Andrea to see if the Podcast Envy Refresh is right for you!
Let's make a date here:
https://www.thecreativeimposter.com/teafor20
The Creative Bash
Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy!
Tell us more about your brand and your show here:
https://www.thecreativeimposter.com/creativebashteadate
Then we'll reach out to schedule our date!
SleepPhones - Fall Asleep Listening to Your Fave PodcastsEver wanted to fall asleep with your headphones on? Now you can -- it's like pajamas for your ears! Also great for working out, travel, or just tuning out the rest of the world.
Get 10% your purchase of SleepPhones ($99.95+) through June 8, 2023 with promo code ENVY10. Check them out here!
Connect With Me
Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.
Email [email protected]
Instagram: https://www.instagram.com/thecreativeimpostor
LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)
***
Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?
Let me know in a review here: http://ratethispodcast.com/envy
http://www.thecreativeimpostor.com
I’ve been learning about sales. NOT my natural zone of genius, but I’m necessarily getting better at it, partly thanks to one of our clients, Paul Reilly at The Q and A Sales Podcast. On a recent episode called “What separates top achieving salespeople?” Paul said that 79% of top achievers’ sales success is because of the customer relationships they build.
His team asked buyers and decision makers: Why would you choose one partner over another? Relationship with a salesperson ranked higher, meaning more important, than price. And part of relationship building is ENTERTAINMENT.
You may be thinking, “But Andrea, I’m not selling anything when I’m making a podcast!”
Wrong!
On the surface, you may have a podcast to help you sell a product or service, join your membership, come to your event. Dig deeper, and you may be selling them on an idea, concept, or a change you want to see in your niche. And ultimately, you are ALWAYS selling them on continuing to spend their valuable time and attention listening to your podcast.
So how are YOU going to make your podcast more entertaining as you build that relationship with your listener (i.e. your customer?)
I’ve got 10 ideas for you!
You may be thinking, “Do I have to sing? Be funny? Do investigative journalism? Sound design????”
NOT NECESSARILY! Play the episode to find out what to do and how to choose your authentic entertainment style.
***
Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com
I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show.
Andrea's Podcast AngelsThe Creative Bash
Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy!
Tell us more about your brand and your show here:
https://www.thecreativeimposter.com/creativebashteadate
Then we'll reach out to schedule our date!
Refresh Your Podcast
Ready for a refresh for YOUR show? Book a complimentary 20min virtual tea date with Andrea to see if the Podcast Envy Refresh is right for you!
Let's make a date here:
https://www.thecreativeimposter.com/teafor20
Let's meet at She Podcasts LIVE 2023!
She Podcasts LIVE 2023 is coming up in Washington DC June 19-22 — If you haven’t gotten your ticket yet - use promo code: JOINME (all one word) for $50 off!
https://www.shepodcasts.com/she-podcasts-live-2023/
Join my session - Be the Star of Your Show — I’m breaking down my 5-point framework for claiming your role as star so you can shine as brilliantly as you are, grounded fully in your purpose.
SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.
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The podcast currently has 117 episodes available.