Podcast Guesting 360 | From Getting Booked to Getting Results

Imagine feeling confident on stage, connecting with the audience, getting leads and clients and having a talk that impacts more people. This can be you even if you feel like diamond in the rough or best kept secret because Speaker Consultant and Agent Antoniette is going to show you how to craft your vocal brand, stand out, get booked and maximize your success.

Here's what you'll learn in this episode:

• What makes a hidden gem as speaker (ie is this YOU?)

• How to develop a speaker brand identity (and ensure your signature talk matches)

• Develop a signature talk that represents your brand but impacts the audience

• The difference between sizzle reels, demo reels, and pro clips for speakers

• Why monetizing speaking engagements goes beyond just speaker fees (think impact with the audience)

• How she turned a disappointing speaking engagement into a $33,000 opportunity

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You know I'm all about leverage - well what about leveraging your network, time and content to get massive results? Patty Farmer gives the lowdown on how to zero in on actual buyers, not just a broad market, and the importance of knowing where these buyers hang out. She talks about the power of partnerships and how to collaborate with those who share your target audience.

Patty's big on giving first—she shares her "podcast sandwich method" for promoting content and the value of authentic connections. She also suggests asking "who do you serve?" to uncover potential collaborations and the benefits of making strategic introductions. Here's a taste of what we cover:

• How to create a personal distribution channel and expand reach using assets, and relationships

• How to differentiate your target market and target buyers and how it affects marketing strategies.

• How to identify and target ideal clients and partners to leverage monetization opportunities.

• Patty's unique "podcast sandwich method" for promoting episodes and engaging with other podcast hosts.

• Patty's system for creating introductions (MIND BLOWING) to build valuable connections (and make it easier!)

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Consistent content is key, along with repurposing and leverage your podcast content (yup as a guest or host).

And what comes with creating content? Scheduling content.

I've used a LOT of different social media schedulers and even posted natively on the platforms. With so many options it can be super confusing to know which scheduler is the BEST one to use or even what features are available, what they are and why they are important.

This episode is to share what features I love the most and what I look for in a scheduler.

• Benefits of social media schedulers for podcasters

• Factors to consider when choosing a scheduler (what to look for)

• What features you'll want for scheduling videos, reels and shorts

• Why the 'first comment' feature is key right now for broader reach (and call to actions)

• What you want to look for besides 'features's to choose the best scheduling tool

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

"Energy" is more than healing modalities like acupuncture or body work — it shows up in the stories you tell, both in terms of WHAT you say and HOW you say it. So how you show up and speak on stage matters.

I had such a powerful conversation with Qigong Master, speaker, presentation mentor Vicki Dello Joio about how to craft a compelling story, conquer stage fright and have a magnetic presence on stage to impact the listeners in a bigger way.

A Taste Of What Is Covered:

• How Qigong principles can enhance a speaker's energy, presence and connection with the audience.

• How aligning passion, presence and power to help you inspire and motivate your audience

• How to craft compelling stories that emotionally engage audiences.

• Tips for overcoming stage fright and setting intentions before speaking engagements.

• Harnessing energy and charisma for powerful speaking engagements.

Key Moments:

00:03 Intro to Qigong

04:12 The Power of Energy in Public Speaking

10:39 Storytelling to Connect with Your Audience

14:27 Tips for Engaging Your Audience

19:07 Creating a Powerful Presence On Stage

29:36 Tips for Effective Communication and Connection

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. You have to be strategic, and intentional, and leverage it fully to get the most benefits. Today I chat with Guest Experts On Air owner and visibility expert Josef Schinwald about how to get booked on high-end podcasts, why you should be niche targeting, what makes a good guest, and how every podcast is a networking event.

🎙️ How to get booked on high end podcasts and the impact it can have for your visibility

🎙️ What makes a good podcast guest and what mistakes to avoid

🎙️ How to craft compelling stories that resonates with the audience

🎙️ Niche targeting

🎙️ How to leverage your interviews for collaborations and partnerships

00:00 Intro

03:44 Elite Podcasts and Audience Research

10:14 Maximizing Podcast Guest Opportunities for Niche Targeting and Brand Visibility

18:18 Using Podcasting For Networking Opportunities

22:23 Qualities of a Good Podcast Guest and Crafting a Compelling Story

26:28 Mastering the Art of Podcast Guesting Tour Marketing

29:40 Building Meaningful Online Relationships

33:08 Tips For Pitching Podcasts

Head to https://LeverageYourPodcastShow.com to read the blog

>>>> Get this FREE Guide 7 Checklist For 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales

https://www.leverageyourpodcast.com/guest

Alright podcasters - you are in this to tap into other people's audiences and get more leads & clients right? Have you thought of launching a webinar? I know I have - I have the leadsology guru himself Tom Poland on today to share how to create a webinar that sells, tips and tricks and how to leverage other people's networks to boost results.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Whether you are looking to launch or rebrand your podcast - your artwork is the ONE thing that you should invest in to get noticed and attract your ideal listener. I have Podcast Branding owner Mark Des Cotes on today to share tips on how to create effective podcast cover art and logos, what you should include, whether you need a photo of yourself on there and mistakes to avoid.

• What the difference between a podcast logo and cover art is (the concept of a logo is pretty enticing)

• Why branding matters for your podcast to attract an audience

• Do's and don'ts when creating your cover art

• If you should include your image (as the host) in the artwork or not

• Mistakes to avoid to prevent losing listeners

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Podcast guesting takes time, money and strategy. If you are simply relying on the host to do all the heavy lifting when promoting the episode, you are giving up control over how you are positioned, the level of exposure and visibility you get from the episode plus you are leaving leads and money on the table.

In this episode I share

• Why consistent content is key (anything you do once rarely works)

• What you need to publish the episode on your website (and why that'll also increase opportunities)

• 5 ways to distribute your episodes for maximum exposure

• How to repurpose the content intentionally

• Extra tips on how to create consumable videos that attract leads and clients

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

We work on our brand, logo, podcast art - but when was the last time you worked on branding your self. That's right… The colors and clothes you wear can affect your connections and income. I have image consultant Amy Janece on the show to help us show up on stage, on podcasts and meetings to get noticed and create a bigger impact.

👔 How colors and clothing choices can have a direct influence on confidence and success.

👚 How aligning clothing to your natural energy and personality can impact connections and collaborations

👔 Why you should understand the correlation between color, energy and psychology

👚 Tips on what to wear (and NOT wear) on podcasts and speaking presentations (online or live)

👔 How your personal brand is just as important as your 'business' brand

00:00 Intro

04:53 Unlocking the Power of Colors: How Changing My Wardrobe Transformed My Life

09:24 Debunking Stage Attire Myths: Black, Bright Colors, and Necklines

19:25 Empowering Personal Styling: Embracing Your True Self and Body Confidence

29:18 The Impact of Personal Style and Self-Investment on Professional Success

32:47 Maximize Your Wardrobe: Quality Over Quantity and Embracing Authenticity

36:20 The Impact of Color and Image on Connections, Relationships, and Income

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

There is strength in unity - and podcasting is a fantastic avenue for creating a community. I met Sherley Joseph at a Podfest event and was so impressed with her story of starting a podcast, sharing her voice, turning it into a community and grown it into the Black Canadian Creators podcast, community and directory becoming a leader in the space and helping black canadian creators share their voice.

• How the Black Canadian Creators community has grown and transformed, offering lessons on community building and engagement.

• Lessons on how to foster a community from the ground up, as exemplified by the creation of the Black Canadian Creators community and Facebook group.

• Inspiration from the community's progression into a supportive network, highlighting the benefits of being part of a like-minded group of content creators.

• Ideas on how to cultivate a collaborative environment for sharing resources and support, as demonstrated by the community's evolution.

• Information on a valuable directory for content creators, which could serve as a platform to showcase your work or discover others'.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free