Podcast Guesting 360 | From Getting Booked to Getting Results

There is more to being a podcast guest then having a one sheet, pitching to be on a show and recording the interview. Every step of the process needs to be strategic for you to gain leads and clients.

My guest today, Jessica Rhodes of Interview Connections, go way back to when we were VA's and started our businesses and she's going to share about intentional strategies behind what shows you book on, your mindset about guesting, your talk, your offer and how to leverage the episodes to get more ROI.

What you'll gain:

• What strategies to focus on that will attract leads and clients (ie monetize your podcast guesting).

• Common mistakes podcast guests make in their interviews that jeopardize their ROI

• How to craft a compelling call to action to move listeners to working with you

• How to leverage podcast content post-interview to boost your results

• Why your goals will impact podcast guesting, your approach and ROI

• An indirect ROI from podcasting, which has become the sole reason for guesting for one of Jessica's clients

• How you can track and test your ROI from podcast guesting

• Why 'co-creating' an episode should be in your vocabulary and mindset before the interview

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Just because you have a podcast doesn't mean you will get leads or clients from it. You have to be strategic. Podcast producer and manager Alesia Galati is here today to share how to turn listeners into leads. From goals and content planning to producing and repurposing, she'll share how to maximize your efforts from start to finish.

Here's what you'll learn...

• How to get more leads from podcasting (on both sides of the mic)

• Ways to optimize lead conversion so you turn listeners to clients

• Strategic placement of call-to-actions in podcast episodes

• How to repurpose podcast content for increased engagement and lead generation

• How to overcome the fear of hosting solo podcast to activate your authority and attract clients

• Leveraging playlists to showcase expertise and pitch opportunities

• What AI tools to use for maximizing podcast content and engagement

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

We are going to geek out today on a topic that is NOT sexy but will help you save hours and dollars in your podcast production. Got your interest piqued?

I'm chatting with podcast and automation coach Joe Casabona about how to create a seamless process to make podcast production easier, save 30% less time, how to automate and what tools to use.

Here are the key takeaways from our conversation:

⚙️ How to automate your processes so that you get more done in less time with less stress

⚙️ What Joe's go-to automation tools are to streamline and automate podcast production

⚙️ Why maintaining a regular schedule and consistently producing high-quality content is crucial for building trust with your audience and fulfilling sponsor commitments.

⚙️How documenting standard operating procedures (SOPs) and utilizing project management tools can save time and money

⚙️How AI tools like Descript and Past Magic can assist in editing and content creation, allowing for quicker turnaround times and improved productivity.

⚙️Tips for onboarding and training a virtual assistant (VA freeing up your time for more critical activities.

⚙️How to enhance communication and scheduling with podcast guests with less work

Key Moments:

[00:00:00] - Intro

[00:03:25] - The Pain of Procrastination

[00:07:50] - Automation and Virtual Assistants

[00:14:30] - Consequences of Poor Processes

[00:19:45] - Simplifying Automation and Workflows

[00:29:15] - Essential Tools for Podcast Production

[00:42:10] - Building and Optimizing Podcast Systems

I'm pretty excited about this episode as I don't often talk about the 'business of podcasting'. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize.

I have Bryan Barletta from Sounds Profitable on the show to chat about working in the industry, research, trends, and what resources are at your fingertips to help understand the industry a bit more.

We cover:

• The evolution and challenges in the podcasting industry including technology, advertising and content.

• What types of businesses have emerged since podcasting exploded

• Tips on navigating the business of podcasting

• How to define success in podcasting

• The relevance of video in podcasting and the pressure to optimize content

• Advice on navigating the podcasting industry and knowing what resources are at your fingertips

• How Sounds Profitable can serve podcast related businesses and podcasters

• How research on the industry can provide info on advertising and listener behavior

• What the Brands In Audio directory is and how to get involved.

Head to https://LeverageYourPodcastShow.com to read the blog

Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Do you want to guest on more podcasts but aren't sure how to research and pitch? Or maybe you are like most entrepreneurs and simply don't have the bandwidth?

This is why Podcast Outreach School is for you - I interview founder Nathan Hirsch who will share tips on how to get booked on more shows and how to hire, onboard and train a VA to seamlessly manage it for you.

Here's what we covered:

• The role of outsourcing and VAs in managing businesses effectively.

• Tips for successful podcast outreach, including research, outreach tactics, and post-podcast strategies.

• Overcoming challenges in guesting on podcasts and standing out in pitch emails.

• Hiring and managing VAs effectively, focusing on skill, attitude, and communication.

• Onboarding processes and the importance of setting VAs up for success.

• The importance of building a strong team through outsourcing for business growth and scalability.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Maybe you are already guesting on podcasts and want to start hitting the stage for a bigger impact but what's going to give you leg up to get chosen? A speaker reel! And how do you get one when you haven't spoken on a stage yet?

Listen to this episode with Cam Beaudoin of The Frequent Speaker to share how to create your speaker real BEFORE you start speaking, what makes a reel that grabs attention and dazzles event planners?

Here's what you'll learn…

• How speaker reels are used to secure speaking opportunities and build confidence

• The process of creating speaker reels, including selecting content, storytelling, and music

• How to use your podcast interviews to create speaker reels before you even hop on a stage

• Overcoming objections like lack of content or reluctance to watch oneself on video

• How to outsource speaker reel creation to professionals to accelerate growth in the speaking industry

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Imagine attracting leads and clients without any sales pitch - well it's doable when you are podcast guesting. I have Spencer Carpenter on the show who has booked over 150 entrepreneurs on over 1000 shows and helped them grow their business through guesting. He shares his no nonsense approach to getting on shows, why it's all predicated on value, what surprising results you can get from guesting and how to use it as your number one marketing strategy.

Here's a taste of our conversation…

• How to craft compelling podcast pitches to get booked on more shows

• Why podcast guesting is the best 'No Pitch' sales approach

• Why setting realistic goals will help you maximize your results from guesting

• How to leverage your appearances for content creation, speaking opportunities and expand your reach.

• Common mistakes podcast guest make that lower their chances of getting booked on more shows

• How to prepare for podcast guesting and identify suitable shows for guest appearances.

• How to differentiate yourself, stand out and showcase your value to listeners

Head to https://LeverageYourPodcastShow.com to read the show notes

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Have you thought about writing, publishing, and launching a book, but don't know where to start? Or maybe you have already done some writing but aren't sure how to do a successful launch that gets you best-seller status.

Coming up with the right book for the right audience, publishing and promoting a book doesn't have to be hard when you have support and build an audience ahead of time (using podcasts). Business Book Mentor Diana Needham shares a twist on the podcast book tour to launch to a full room.

Here's what we cover:

• Why and how to create a strategic outline BEFORE you start writing a book.

• How to build an audience (and leverage podcasts) before the book is launched.

• How to leverage podcast guest appearances to promote your book

• Book launch strategies that get you on the Amazon best seller list.

• Discovering which publishing method is for you - traditional vs self-publishing

• How to write publish and market your book in a structured time line

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Guesting on podcasts is a hot way to tap into other people's audiences, boost authority, expand your reach, establish partnerships and well, grow your list, leads and business.

So let's make sure you are doing everything to optimize your efforts to get booked on the right shows, with the right message, in front of the right audience so that you can leverage it for leads, content, and sales.

I have interviewed expert podcast booking agencies (tag guests) and gleaned a ton of actionable advice that you can take today to up your podcast guesting game including...

📌 Discover how to present yourself professionally to match the quality standards of top podcasts.

📌 How to use the Cocktail Party Strategy to embrace authenticity and stand out from the crowd

📌 How to craft a compelling one-sheet that highlights your expertise and value proposition.

📌 Why you need to tailor your talk to what people buy

📌 Tips on hiring a podcast booking agency (and when to know you are ready)

Take a listen to these top 10 tips from industry experts…

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Do you get booked on a podcast and wing it, or are you fully prepared to knock it out of the park? I have Podcast Booking Agency owner Noemi Beres on the show to share how she coaches her clients to research the show and how to prepare to be a successful guest so you can get more ROI from the relationship and opportunity.

The conversation covers topics like finding the right podcasts, building relationships with hosts, and the do's and don'ts of being a great podcast guest.

• How to find (and research) the RIGHT shows to guest on to get in front of your ideal client

• Discover whether pre-interview chats are a valuable investment of your time or a mere distraction.

• How to craft compelling interview topics that will get you booked and engage the audience

• What to do AFTER the interview and why it's important to get more ROI out of the interview

• Identify the essential traits of a standout guest while navigating common pitfalls that hinder bookings and lead generation.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Get the free guide & checklist at https://www.leverageyourpodcast.com/guest