Podcast Guesting 360 | From Getting Booked to Getting Results

Do you watch a trailer before seeing the movie -I bet you do! Then if you have a podcast, you should definitely have a podcast trailer. I have Arielle Nissenblatt on the show, the host of Trailer Park: The Podcast Trailer Podcast to share the 911 on podcast trailers. Here's what we cover:

• The importance of podcast trailers in marketing and creating buzz before the actual episodes are ready.

• Insights on different styles of trailers, their purposes, and their impact on engaging listeners.

• Tips for crafting engaging and effective podcast trailers, including ideal length, essential elements, and audio quality.

• The value of connecting with other podcasters and leveraging podcast trailers as a tool for exposure.

• The ideal elements to include in a podcast trailer, such as show description, hosts' names, and target audience.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

You hear of buying and selling businesses - get investors etc - but you don't really hear about folks investing in podcasts, scaling, buying and selling. It CAN happen and I have AJ Lawrence on my show who bought the Beyond 8 Figures Podcast. He shares his experience, mistakes and tips on buying and selling podcasts and what it takes to grow a successful podcast.

• AJ's experience of buying and selling a podcast

• The challenges faced during the transition and how to overcome them

• How to stay consistent and have incremental progress

• Ways to understand the audience and catering to their needs

• The potential benefits of acquiring a podcast for business growth

00:00 Intro

00:02 The Journey of Buying and Selling a Podcast: Insights from AJ Lawrence

03:23 Building a Successful Podcast: Mistakes, Growth, and Finding Your Audience

09:50 When and How to Buy a Podcast: A Comprehensive Guide

13:04 The Untapped Potential of Acquiring a Business Podcast

31:19 How to Define Your Why and Find Success in Podcasting

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

I don't think LinkedIn gets enough credit - I know it's MY favorite platform right now. So how do you create a winning profile that boosts your authority, attracts your ideal client and generate more opportunities?

I have LinkedIn Expert Tom Ryan on the show who gives us the scoop on how to improve your profile, post content effectively, and what the top strategies are to get more leads. You'll find out…

• How podcasters can use LinkedIn to showcase their expertise & build genuine connections

• Why you should treat your profile like a landing page and how to optimize it

• How the algorithms affect your posts and why video shorts are key

• How to target the right audience and generate leads on LinkedIn

• The role of value and consistency in getting results

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

When used right, your podcast interviews and episodes should give you a ton of juicy content that will help you attract and convert your ideal client.

It should give you oodles of consistent content, help you be more visible, showcase your authority, grow your list, build an audience and generate clients.

BUT simply posting that a show is live is NOT enough. You need to be STRATEGIC and CONSISTENT. So in this week's episode, I share 5 podcast promotion mistakes you'll want to avoid. Avoiding them will help you

• Create content that hooks a listener in, solves a problem, and piques their interest

• Be consistent on your platforms to stay visible

• Create short consumable pieces of content

• Leverage your content to use call to actions and grow your e-list or get more calls

• Expand your reach and attract a NEW audience

Check out the mistakes you need to avoid and tips to overcome them!

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

You are hosting a podcast to build your authority platform and want to put a bigger flag in the ground as an industry leader (and get more leads!) so maybe it's time to host your own virtual summit. If it's been on your mind (I know it has for me), then you'll want to listen to Marketing Coach Jay Williams who has nailed summits.

Virtual summits have become a powerful tool for building authority, expanding your network, and generating leads. Jay shares key steps to creating a well-structured and engaging virtual summit that will help you achieve your goals.

• How hosting virtual summits helped multiply Jay's e-list and business

• The strategies he used to host summits that generated thousands of leads and profits

• What you need to start your own summit (and how to decide if you are ready)

• Lessons that Jay learned (that you'll want to avoid) so it's not a flop

• How to find speakers for your summit, align topics and create a stellar experience for the attendees

00:03 How virtual summits helped a marketing coach recover from a setback

04:18 Two C's that lead to stellar results for your virtual summit

08:24 How summits help build relationships for your business

13:15 How to leverage virtual summits to build your email list

27:00 If you should have your summit free or paid, and if you should charge speakers

33:08 How to create an engaging and profitable event

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Are you leveraging your podcast (or guesting) to build strong relationships, collaboration opportunities, referrals and sales?

Maybe you've tried and suck at getting referrals. Been there. And if you are too afraid to ask for referrals, well, you don't get any.

Referrals are what can change the game in your business to grow exponentially, especially if you are a coach or service provider.

I have sales expert and author Joe Pallo on my show to share why referrals are more important than the sale, how to ask for a referral and how to reach out to the referrals (with silver bullets) that help you gain rapport and sales. He shares…

💸 How shifting your mindset and treating referrals as a sales themselves will boost your results

💸 How to overcome the hesitancy of asking for referrals

💸 Get more 'yeses' with a script and 'silver bullets'

💸 Tips on building rapport that you likely haven't heard before.

💸 Ways to use podcasting to build stronger relationships that fuel your referral machine

💸 Strategies for overcoming the objection of 'call me back after the holidays'

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

When you hear that someone is a speaker and see that the speak on venues and stages - what is your gut reaction - impressed right? You instantly know they are a coveted authority that is an expert at something. If you want that kind of credibility and become a highly paid authority - then podcast guesting is your gateway to speaking on stage. Today we speak with Anastasia Lipske, a speaker and podcast booking agency to share tips on how to bridge that gap from podcasts to the stage.

• How to use podcast guesting to grow your speaking business

• Why podcast guesting is a great tool to help speakers gain visibility

• How to find the right podcasts to guest on

• The difference between a speaker and a podcast one-sheet and whether you need both

• How to get the most visibility out of every talk or podcast you've been on

• Key branding practices that will help you get booked on more shows

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Catherine Roy shares her remarkable journey in podcasting. She reveals her secret sauce for attracting A-list podcast guests, emphasizing the importance of authenticity and genuine relationships. Catherine also spills the beans on her "A-List Method" of networking through LinkedIn. She offers advice on overcoming imposter syndrome and highlights the power of building real connections.

Additionally, she discusses the importance of establishing a strong personal brand. If you're a podcaster looking to attract high-profile guests, this episode is a must-listen. Get ready to take your podcast to the next level with Catherine's guidance.

• The art of creating a compelling pitch, and her rule of 5 gifts

• Catherine's A-List Method (Hint - using LinkedIn, and finding 'super connectors)

• How to overcome imposter syndrome and gain confidence to invite high calibre guests

• The importance of personal branding that makes it easier for people to find and connect with you

• How Catherine landed a nobel prize winner, and athletes to her podcast

00:00:00 - Intro

00:00:44 - The process of starting a podcast

00:02:12 - The benefits of building relationships through podcasting

00:10:31 - Overcoming imposter syndrome and building resilience

00:13:23 - Pitching oneself as a guest

00:16:06 - Criteria for selecting guests

00:27:19 - Surprising Opportunities from Podcasting

00:29:40 - The Power of Personal Branding

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

The quickest way to growing your business, in my books, is collaborating with other businesses that serves a similar audience as you. And the beauty of podcasting is that you get an instant foot in the door to have that collaboration conversation if your guest (or the host) is that fit.

So I have collaboration expert Meg Burrage of Collaboration Station on to share how to approach collaborations, your options and opportunities and how to find them.

You'll learn:

• What collaboration opportunities podcasting brings and how to create a win-win from it.

• Who collaboration is right for and the best way to approach it

• How to start collaborations and why building and fostering those relationships is key for it's success

• How you can be creative and still collaborate even with a small email list

• What Collaboration Station can do you for you to find the perfect collaboration match

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

WOW, 100 Episodes of the Leverage Your Podcast Show! That went by fast!

I actually took the time to reflect (which I rarely do lol) and look at what has changed, what was good, what was not, and lessons along the way.

And so in celebration, I did an episode sharing 17 tips and lessons over the past 100 episodes. I cover

• What processes were too complicated and forced me to let go

• What advances and changes in the industry I had to 'run with' and learn fast

• How turning to video made changes to my podcast AND my biz in the most amazing way

• Limiting beliefs I had to overcome (and that you can too)

• Strategies that worked and didn't work

I hope you find them useful! It's been a ride - and one that I plan on continuing for a long time!

Take a listen and celebrate with me!

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free