Podcast Guesting 360 | From Getting Booked to Getting Results

We all want to create more engagement and increase sale and what better way to do that than create a demonstration online. Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs.

• Your goal when creating your business was to transform the customer engagement experience, how does that effect the bottom line for your sales?
• Are demo's simply a sales tool or does it have other uses in the life of a customer?
• What applications can we use demo's?
• How can we make them customized?
• Who are 'demo's right for, to help sell their products?
• Is there a right way and wrong way to have a 'demo' on your site?

Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, started his career in software working as a pre-sales engineer. He loved the speed of the industry and enjoyed delivering product demonstrations of the newest, most innovative software to business buyers. Recently, he began to question why modern companies were giving demos in a way that was virtually identical to how he delivered his first demo in 1997. After he overheard his sons discussing their difficulties finding specific information in the pre-recorded videos of their online college courses, Greg decided that instructional videos and product demonstrations needed to catch up to the modern world.

And so Omedym (which, in reverse, reads "My Demo") and the DemoOnDemand technology was born.

Greg combined search and video technologies, the two most common mechanisms used by today's software buyers, to develop DemoOnDemand. His clients now provide online demos so their buyers can type a question in the demonstration app and be brought to the correct video queued to the exact frame that answers their question. Greg believes this process is the way of the future. In a world where 85% of buyers who start filling out the 'request a demo' form abandon the process, Greg gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs.

Omedym.com

Whether we sell products or services, have 10 clients or thousands, we all need to give WOW service to keep and grow our client base. Brigham Dickinson, author of Pattern For Excellence, Engage your team to WOW More Customers, and president of Power Selling Pro's is going to share HOW to create WOW service for your business.

• We've all heard how Customer Service is important but how are experiences out there still so bad? Why are we letting it slide?
• How do you describe WOW service and how does it impact your business?
• What is the model Pattern for Excellence? Can you share the 8 principles?
• How do we teach our staff so it's an integral part of day to day business?
• You have Power Chat product – can you share what that is and how we can incorporate chat into our business to help foster wow service?

Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call handling training program that holds teams accountable to booking calls and creating WOW Experiences over the phone. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings back in 09. As a result, Brigham answered the need and created Power Certification to effect change in our Industry's call centers in the U.S. Canada and Australia. This program guarantees that contractor call-handling teams will book at least 85% of their calls and WOW more customers. We hold your team accountable with a combination of online training, call- monitoring, regular one-on-one phone based coaching, and in-person training--all supported by our vast library of pre-recorded calls that showcase best practices. The purpose of the Power Certification Program is to partner with contractors and certify their CSRs to deliver a world class customer experience.

https://powersellingpros.com/

https://powersellingpros.com/freeresources/

Many of us cringe at the word sales. We know it's important, we likely aren't good at it and we fear being too salesy. Well that's going to end after chatting with Sales Strategist Michelle Weinstein who has landed big contracts with the likes of Costco and pitched herself to ABC's Shark Tank, but more importantly she'll share with us today how to have empowered sales conversations to skyrocket our top-line revenue.

• Is there anything we can do BEFORE we get on the phone to pave the way for a great call?
• What do we need to know before we even pick up the phone for a sales call or consultation?
• What is the 80/20 rule and how does that help us in sales?
• Is there an ideal length of time for a sales call?
• Should we do much research before our sales calls?

Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC's Shark Tank.

She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue.

https://www.thepitchqueen.com/

www.sellwithoutsleaze.com

In your business do you want incremental growth or exponential growth? I would hope you'd say exponential! Brad Sugars, the founder of the global business coaching franchise ActionCOACH ® has written 16 books, and grew Action Coach to be one of the top franchises. In fact, it operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. We'll be chatting about his book Pulling Profits Out Of A Hat to show us that we CAN exponentially grow our business.

• It is easier to believe business success is the result of luck or mysterious forces rather than careful, consistent, and disciplined behaviors. What truly sets a company apart (like Amazon, Apple etc)?
• What are the 5 Disciplines of Exponential Growth and how can they help us get more profits from our business?
• Strategy, Business Development (Sales, Marketing, Customer Service have to work in conjunction) Execution, Mission (the meaning of the company) and People
• Learn strategies to get and keep long term sustainability
• Is leadership and management learned or inherent?
• You share that these 5 Disciplines give you the processes needed to best satisfy your 5 constituents: your company, your customers, your team, your stakeholders, and your community. How are ALL these constituents important to your growth.

So many entrepreneurs, including our listeners have membership based programs and thus membership sites, but they aren't all created equal, so I'm super pumped to be chatting with WP-Tonic Founder, Jonathan Denwood, who's going to share how to build profitable online courses and membership sites with the flexibility of Wordpress.

• Membership programs and online courses are a fantastic revenue stream for entrepreneurs but the member area can honestly make or break client retention – can you share WHAT makes a great membership site?
• What are the options and why is Wordpress the BEST solution?
• What membership plugins work best with Wordpress?
• What are the biggest headaches that entrepreneurs experience when building them?
• What do people struggle with the most when it comes to their Wordpress site?

Founder of WP-Tonic

WHAT I DO: I help eLearning Entrepreneurs; Business & Health Consultants increase revenue through building profitable online courses using the power and flexibility of WordPress.

WHAT MAKES ME UNIQUE: I run a leading podcast in the WordPress LMS and membership website space and I have over 10 years experience developing and managing WordPress projects with budgets from $5,000 to over $30.000.

WHY IT MATTERS: If you've decided you want to create an online course/membership website so you can scale and add an additional income stream to your existing business, I can help. I support entrepreneurs and organizations to launch LMS websites that are effective, engaging and get the transformation that the students, are looking for.

I help my clients in three main ways:

1. Technology strategy sessions: i.e. helping clients with their tech questions to determine what are the best technology solutions for their membership Learning Management System.
2. Help them build their course/membership website so they can concentrate on developing great course content and marketing their course online effectively. This really helps them make more money!
3. Support and maintain Learning Management Systems (LMS) and membership websites on the WordPress platform which powers 33% of all websites on the internet in 2019.

https://www.wp-tonic.com

So you all should know by know that I love podcasting and love systems, so I am pretty darn pumped to be chatting today with podcast consultant, systems strategist, international speaker and podcaster – and good friend Yann Ilunga. He'll be sharing key podcast systems hosts and guest need to get more exposure, leads and prospects, so let's set sail.

Welcome aboard Yann

• I'm going to play devil's advocate here, can't we just do the interview and then share it with our audience – do we really need systems to get more exposure and leads?
• Yann shares the 3 key systems to save time, automate and have an impact on results.
• What is the most efficient way to onboard your guests and why is a system key?
• Why is a content distribution infrastructure helpful?
• What system can you create to increase conversions?

Yann Ilunga is a podcast consultant, systems strategist, international speaker and podcaster. He helps consultants and business owners increase exposure, attract more leads and drive prospects into their pipeline by leveraging podcasting and the implementation of automated systems.

Originally from the Italian-speaking part of Switzerland and polygot who speaks 5 language, Yann is the creator of Forbes dubbed 'Podcast Community to Join': The Podcast Mastermind.

Having hosted 4 podcasts over the years, Yann teaches podcasting with a brand new format, experiments and special effects on his latest show, The Podcaster Lab.

https://www.yannilunga.com/community

Other resources:

www.trello.com

www.clickup.com

https://storychief.io/

www.daily.co

https://socialbee.io/

www.zapier.com

We know how important Search Engine Optimization but implementing it can be a whole other story. We'll be chatting with Clapping Dog Media Founder, who his a master at growing organic traffic. We'll be chatting about how to harness the power of Google and ensure your site is SEO healthy!

• How can we tell if our site is 'SEO Healthy'?
• Meg shares her 3 step health check.
• I've heard of a website and SEO audit, what can they reveal?
• Do we need to do anything different or special for podcast posts?
• What are your favorite SEO Tools and why?
• What changes do you see coming through the pipes in 2019?
• I love that you have on demand courses, can you share a bit of that?

Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg is enjoys playing with her three boys, husband and golden doodle - and company mascot, named Vader.

https://clappingdogmedia.com

https://clappingdogmedia.com/seo-made-simple/

2 great tools shared are www.semrush.com and www.kwfinder.com

Now we've spoken to some other business owners in the PPC and Facebook Ad space, but what caught my attention on today's guest Jacob Baadsgaard is that he grew his company, Disruptive Advertising, to over 120 employees and 18M in revenue since 2012. And if that wasn't impressive enough Jacob is a regular contributor on sites like Forbes, Entrepreneur, Unbounce and KissMetrics. I'm excited to tap into his experience on growing a team to spur business growth and make more of an impact.

• I love your story of starting your business in a basement to an Inc 500 company. There are many hurdles and plateaus in a business -what was the biggest one for you?
• There are different ways to view contractors and employees – what has your mindset been on employees to grow your business and how has it shifted along the way?
• I like your approach on turning employees into leaders that have an earning potential of 6 figures. Can you speak to that?
• As an entrepreneur we wear so many hats, especially when it comes to sales – how do we go from founder based selling to having a sales team. What are the first steps?
• With social media in the selling mix– does that make it more challenging or easier?

Jacob Baadsgaard founded Disruptive Advertising in 2012 and has grown the company to over 120 employees and 18 million dollars in annual revenue with ZERO debt of outside funding. Disruptive Advertising helps businesses advertise profitably on Google and Facebook by leveraging theirsoftware and team of marketers. They have worked with over 1,000 businesses to date and have found that on average 76% of AdWords and Facebook Ad budgets are wasted. While most business leaders focus on personal financial gain, Jacob reinvests a fair amount of his profits back into his employees and the community; donating 10% of his salary to his church every month, spending upwards of $1k a week on snacks for the office, donating monthly to a charity cause his employees choose, and developing employees with no experience into leadership roles within his company that earn six figure salaries.

Jacob is a regular contributor on sites like Forbes, Entrepreneur, SearchEngineLand, MarketingLand,SearchEngineJournal, Unbounce and KissMetrics.

https://www.disruptiveadvertising.com/

SEO and digital marketing can feel overwhelming, so why not bring on someone that is featured in Wall Street, Entrepreneur and named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years right? So let's welcome CEO Of Cardinal Digital Marketing Alex Membrillo. Here's what we covered:

• With 93% of all online experiences beginning with a search engine, businesses that ignore search engine optimization do so at their own peril. Can you share what most of us are doing wrong?
• Where to start, and who can help? What is an SEO Strategist vs a specialist?
• What foundational things should we start with to improve our SEO?
• What is link building?
• Why do you say that organic traffic is dead?
• I mean how do you even know HOW you are doing in the marketplace?
• But there are changes in the industry correct that we need to be aware of?

Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle's 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG).

Cardinal has experienced exponential growth under Membrillo's leadership, being consecutively named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years. Membrillo's innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs.

https://www.cardinaldigitalmarketing.com/

Other shared resources:

Moz.com

SEMrush.com

Upwork.com

Online courses are a huge passive income strategy and business growth tool so we are lucky to have joining us Cindy Nicholson, The Course Whisperer to share her best tips!

• Why are online courses such great business growth tools?
• Where do you start – a course outline then create the content?
• What online course platforms are your favorites?
• What are 5 mistakes entrepreneurs make when creating online courses?
• Can you share a few secrets on how to make online courses engaging?

Cindy Nicholson wants to help you take your online course to the next level. As a former high school teacher and corporate trainer Cindy has spent thousands of hours designing course material. Too often, entrepreneurs get stuck between the inspiring thought leader in their world and translating that vast experience into a profitable online course. Reaching a broader audience and earning passive income eludes them. That's become the Course Whisperer, Cindy Nicholson's calling.

Get a FREE Course Outline and other FREE Resources at:

www.thecoursewhisperer.co/smoothsailing