Podcast Guesting 360 | From Getting Booked to Getting Results

So you know I love tools and online apps so I'm super psyched to chat today with Oliver Wellington, start up junkie, and co-founder of the most popular audio to video creator on the market Headliner

• What spawned the start of headliner?
• Why are videos so key in social media?
• How do the audiograms help your podcast show exposure?
• What are the benefits of captions on the videos?
• Share the features Headliner has and how we can use it.
• I see you have a few new features – adding gifs, turning blogs into video... and headliner marketplace

Oliver loves building startups from the ground up. He was co-founder at nRelate, a content recommendation engine used by over 100,000 publishers and bloggers. That company exited to IAC in 2012, and he continued to build it until 2015. He co-founded SpareMin in 2015, which was an app to help podcasters and guests connect for interviews, after moderate success, the company rebranded as Headliner, which is now the most popular audio to video creator on the market, with over 1000 videos being exported every day, across every continent. The Headliner team continues to grow the product and is currently expanding into video creation for publishers and marketers. Before all this startup stuff he was in a rock band, but that's a whole other story...For the education stuff, undergrad NYU for Psychology and Creative Writing, MBA from Babson College.

https://www.headliner.app/

I am super thrilled to be speaking to author, speaker, and Facebook Ad Expert Mojca Zove. She'll share some tips on how to create profitable Facebook Campaigns.

• You call it the science of FB Ads – how so?
• So many dabble in Facebook Ads on their own and try to figure it out – what are the 3 biggest mistakes they make in trying to do so?
• What should our goals be while creating FB Ad campaigns?
• Is it better to be general or specific in your targeting?
• How do we test and how does it optimize your campaigns?
• Most FB Ad experts are focused on the Cost Per Click – how come and why does it count (besides your budget)?
• What is a trend right now you are seeing in Facebook Ads right now?

Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads. She's the author of The Facebook Ads Manual, and an international speaker. She recently successfully launched her first video course The Science of Facebook Ads.

Super Spicy Media is a boutique Facebook Advertising Agency founded in 2014. It's owned by Mojca Zove (previously Mojca Mars).

Mojca established Super Spicy Media after losing her job at an advertising agency. She started small, but soon doubled her income after one year in business. She doubled that again in six months.

She now works with multimillion-dollar businesses from all over the globe. In her work she focuses on implementing previously tested and already successful strategies for generating the best results.

Mojca is a Facebook Ads expert, author of the Facebook Ads Manual, and international speaker. Her work focuses on helping businesses generate more leads and increase profits with a professionally-made Facebook Advertising Strategy, so they can devote their time to other aspects of their business.

www.SuperSpicyMedia.com

http://www.thescienceoffacebookads.com/

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I am super pumped about chatting today with good friend, best selling author, speaker, web wizard and secret weapon to many, Adam Hommey. He'll be sharing why Groundhog day is an event NOT a business strategy. Peaked your interest? Then let's set sail!

• I love how the book is about The Secret to Finally Solving Those Pesky Issues, Burrowed Deep, and Unleashing Your Ultimate Business Success! Why groundhogs?
• Now I know the book unearths 6 areas. Can you share the power of the S.P.R.I.N.G. Formula, which as you say - gets you out of the winter cold and brings warmth and sunshine into your business!
• Science of the Mindset – Are you afraid to move forward? How does this hold you back?
• Prospect Attraction –Are you repelling customers away and not even know it?
• Ripple affects from team members -Plus Adam shares killer tips on having effective meetings.
• Identify and intake new customers – Adam shares the difference between a sale and a customer ( and get them to attract your next customer!)
• Name your terms with powerful language – The language you use in your marketing and sales can affect....how you can shift your language, to make more sales and connections.
• Greater efficiency & service through minimalism – Ask yourself do we 'have' to do it?

www.businesscreatorradioshow.com

http://www.thegroundhogbook.com/

I am super thrilled to be speaking to author, speaker, book coach Dan Janal who is going to share the essential steps to start writing your first book.

• Why should entrepreneurs write books?
• What is one thing you must be clear on before you write the first word of your next Best-Seller?
• What are the essential steps to writing a book? Some of this will surprise you!
• How do we interject stories, when stories don't come easily to mind?
• What is a book coach and developmental editor how can they help?
• Plus he shares a killer story involving JK Rowling 😊

Dan Janal has written more than a dozen books to help businesses build their brands, including his newest book, "Write Your Book in a Flash". He works with thought leaders and business owners as book coach, developmental editor and ghost writer.

As an award-winning daily newspaper reporter and business newspaper editor, he interviewed President Gerald R. Ford and First Lady Barbara Bush. He was on the PR team that launched AOL.

As a publicity and marketing expert, he has helped more than 10,000 authors and experts build their platforms with his highly regarded PR LEADS and Guaranteed Press Release services

WriteYourBookInAFlash.com

Get a free chapter to overcome all your limiting beliefs and start writing your book!

• Why do we hate looking at expenses and how does this affect us?
• What is our biggest mistake?
• What should our expenses be in relation to our revenue?
• Most of us focus on monthly bills – is this bad?
• Tell us about that B word we hate -budget.
• What can we do today to be proactive?
• Tell me about Financial risk, what does that mean?

Meredith Crawford is the founder of Solerno Media. She's an exceptional Business, Marketing and Storyteller Expert who helps small business owners get out of the vicious cycle of feast or famine.

Meredith served for years as CEO of the multimillion dollar company MindShare Design, where she managed a marketing campaign that added 18% to the company's revenue stream.

After years of running high budget teams, she experienced a colossal burnout which required medical leave. Before long Meredith bounced back, stronger than ever, and found that she had an unshakeable desire to help product-based small business owners. She has harnessed the key techniques leveraged by competitive industries to help small businesses market their services and products better, and scale faster.

Meredith started her agency after realizing that business leaders and entrepreneurs needed to do things differently in the future to win and maintain customer loyalty. Meredith is dedicated to teaching step-by-step, everything essential to savvy marketing and skyrocketing your side hustle, to streamline cash flow, build a sustainable, profitable, stress-free business.

27 Proven Ways To Manage Your Expenses www.MeredithCrawford.biz/freebie

https://solernomedia.com/

linkedin/meredithcrawford1

I am speaking to sales funnel and conversion optimization expert and Founder of Funnelytics Mikael Dia. He'll share with us how to maximize our ROI using sales funnels. Here are some questions I asked Mikael.

• How do you know your business is ready to use the strategy of automated sales funnels?
• How do automated funnels help grow a business?
• What types of funnels do entrepreneurs typically use the most?
• How does funnelytics help master our funnels?
• Why do users love it so much?

Mikael Dia is the founder of Funnelytics, Chief Architect at White Coat Digital Inc. and partner of IIFYM. His specialties include Sales Funnels Design, Conversion Optimization, Copywriting, and Customer Value Optimization. It took him over 9 years of experimenting with many businesses to get this simple process perfected.

He has built and sold a Mandarin Language School, started a software business that has raised over $1,000,000 in funding, launched a Digital Marketing agency that makes over $100,000 per month, and helped scale businesses to multiple millions.

https://funnelytics.io/

http://thediaproject.com/

I am super thrilled to be speaking Esther Kiss the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets.

• How do you become an influencer?
• What should your goals be?
• How does media coverage help your business?
• How to get started so you can get media attention?
• Some of the mistakes people make when trying to get into the media?
• Press release is not the answer to media coverage – why?

Esther Kiss is the co-founder of Strategic Influence and founder of Born To Influence, a one-of-a-kind publicity & marketing agency, where she helps experts and personal brands get exposure for an extended period of time by placing them on the right media outlets.

These include interviews on podcasts, online radio shows, YouTube shows, webinars and presentations for telesummits and private, paid mastermind groups, as well as traditional media: TV, radio, newspapers, magazines, and more.

She works with luminaries and industry transformers such as Ryan Levesque (author of the #1 national bestselling book Ask), Ben Simkin (a.k.a. the 900 Million Dollar Man), and more. Esther's work helped her clients bring in millions of dollars in additional sales.

Esther is also the producer and host of the popular podcast Born To Influence: The Marketing Show where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She interviewed guests such as Gary Vaynerchuk, Perry Marshall, Joe Pulizzi, Jay Baer and more.

To help her clients get more leads and sales for their product, service or book launch, she introduces them to A-players such as the guests of Born To Influence for cross-promotions and long term collaboration.

Through their coaching program Strategic Influence, in collaboration with her business partner, John Dennis, she teaches a unique, methodical process for developing influential personal brands designed for exponential, long term growth.

Esther was featured in the documentary Inspired By 11, and she's regularly interviewed in the media.

Esther speaks fluent Hungarian and a little bit of Dutch. She lived in six European countries before moving to Los Angeles, CA in 2007. Today, Esther lives in the Palm Springs area with her three cats: Mr. RoofTop, Silkie and Scruffy.

www.borntoinfluence.com/checklist

www.borntoinfluence.com

I am super thrilled to be speaking Robin Waite, business coach, author, speaker who is going to share how you can be more profitable in your business.

• The 3 things you're not doing to be more successful
• You help businesses be 50% more profitable – in what ways are we leaving money on the table?
• What are common pricing mistakes that will make our business fail?
• Tell us about your book Take Your Shot - How can I make more money, attract more clients, and grow my business?"

Robin Waite, business coach, author and speaker, works with clients to set goals and achieve success through his coaching program, born out of a deep passion for personal and business development. Robin puts his experience to work for his clients. From 18 years old until 22, Robin worked as a systems analyst for a medical device company. Putting systems into play, Robin increased efficiency and decreased cost, helping to make the company 50% more profitable. For the next decade, Robin ran a successful design and advertising company, serving over 250 clients. He delivered workshops and masterclasses to over 1,000 business owners on subjects including marketing, product architecture, pricing, websites and more.

Now Robin coaches B2B business leaders and entrepreneurs, offering insights from systems to pricing structure to personal development. With fearless goal setting and accountability, Robin's program is turning dreams into reality for clients around the world.

www.robinwaite.com

• How do people get started with Funnels?
• Michelle explains why your goals are crucial.
• How do you figure out what the right funnel is for you.
• Where do you START?
• What is your secret to getting huge open rates in your emails?
• How do you get into the minds of your audience?
• Can funnels work without paid advertising?
• What is the relationship between the two?
• Why do you need funnels?
• Michelle shares what retargeting is and how it helps with the success of your funnels.

Want to take control of your online marketing? Then join me as I chat Lindsey Anderson of trafficandleads – where your solution to slow growth is just one click away – plus she's my co-host on Marketing and Merlot and friend and now Best Selling Author of The CLICK Technique – which we'll be chatting about today.

• So many entrepreneurs feel overwhelmed with online marketing – how does the Click Technique help?
• Tell us about the book and then step us through the Click Technique – what are all the steps?
• How do you peak curiosity for new leads?
• What happens after they land on your site – what are a few things you MUST do?
• Talk about the Irresistible offer.
• How does Facebook Advertising come into the equation?
• Why is mindset important in this process?

https://www.theclicktechniquebook.com/sign-up

www.trafficandleads.com